Tulip acquires UK pig producer Easey Holdings
Tulip has completed the acquisition on Friday, September 8, and now the company seeks regulatory approval from the Competition & Markets Authority.
"Tulip has now successfully completed its profit turnaround and is focusing on cementing the significant progress made during the last year and is planning for the future. This acquisition is in that context and is part of a range of measures designed to Brexit-proof the business," said Jais Valeur, CEO at Danish Crown.
The company added that the acquisition of Easy-Holdings represents an investment in British farming and also an inward commitment to the UK by Tulip Ltd’s parent company Danish Crown - a cooperative owned by 7,600 Danish member farmers - thus further reinforcing the organization’s commitment to global farming, according to a press release.
Easy Holdings is a family-owned business and it is comprised of four key divisions: breeding herds (sows), growing herds, a veterinary practice and a livestock transport business. Most of the company's operations are based on open-air production.
"Customer demand is rising for pigmeat produced to high welfare standards supported by strong provenance credentials. This acquisition forms part of Tulip Ltd’s strategic objective to further support the UK pig farming industry, allowing us to more effectively utilize our skills and expertise, capitalizing on our industry-leading best practices which have been developed by farmers, vets and other experts within the organization".
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