Tyson Foods launches Tyson Chicken Cups
It’s the Tyson chicken consumers already know and love, now available in a first to the category, individually packaged option for quick, easy, on-the-go enjoyment. Tyson Foods’ Innovation team developed this new cup format after recognizing the consumer need for more convenient ways to eat chicken. Ideal for busy lifestyles, the cups are stored frozen and can be enjoyed straight from the microwave in 90 seconds to 2 minutes.
Offering a minimum of 30 grams of protein per serving, Tyson Chicken Cups will be available in four varieties, including the newest iteration of the Tyson brand’s famous Dino Nuggets - Tyson Mini Dino Nuggets™! That means Tyson Foods now offers a full family of Dino Nuggets: original, mega and mini.
The lineup of cup options includes:
“With the popularity of chicken and consumer demand for portable, protein-rich foods, we needed to find a way to make our products even more accessible throughout the day”, said Dawnna Bowen, Vice President of Innovation, Tyson Foods. “There is nothing like the Tyson Chicken Cups on the market. They are designed to provide a delicious and satisfying snack that fits seamlessly into busy lifestyles, from the office to the carpool line, and after school activities”.
Americans are increasingly looking for convenient ways to get their protein, with 8 in 10 including it in at least one meal each day. While meat remains the top choice over eggs, dairy and nuts, portable chicken in a cup is a great fit for the market today. The Tyson Chicken Cups meet that need, offering a ready-to-eat solution for anytime, anywhere.
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