US demand for Aussie red meat stays strong
Consumers stay at home but prioritise taste
Nearly 94% of US consumers report they’re willing to splurge on meat for special occasions and holidays or to replace restaurant meals. Retail sales of wagyu and lamb roasts have increased as shoppers seek restaurant-quality meals at home. This demonstrates consumers continue to prioritise taste and experience while staying mindful of value.
US restaurant traffic fell 7% in Q1 2025. Overall spending declined 5% despite 2% menu price increases. However, foodservice segments focused on quality and experience – like fast casual and full service – are finding traction.
Australian red meat continues to serve both foodservice and retail channels. It’s meeting the market’s demand for a diverse range of products – particularly when the US is under tight domestic supply. As consumers increasingly prioritise value and shift towards dining at home, there are valuable opportunities for Australian exporters to deliver quality and consistency.
Momentum continues for Australian US red meat exports
Australian US beef exports continued momentum from 2024, climbing 31% year-on-year. Both frozen grassfed (+55%) and chilled grainfed (+34%) volumes performed strongly. While grassfed manufacturing holds the largest volume share, premium cuts like grassfed cube roll/rib eye roll (+27%) and grainfed tenderloin (+109%) recorded impressive growth.
Lamb exports grew 5% for the same period, led by with chilled products. Australia is well-positioned as the top US lamb supplier, especially with New Zealand volumes under pressure.
Brazil leads US beef imports but Australia holds premium edge
Brazil remains the US beef imports leader driven by rapid fulfillment of its shared low tariff quota earlier this year. Australia is now leading over Canada whose year-to-date exports dropped 10% amid ongoing trade tensions.
Brazil’s growth is centred on lower-cost processing beef. Australia, however, has maintained its competitive edge by offering a reliable, diversified supply – including an expanding range of higher-value cuts.
Australian US lamb exports dominated with a 70% share - supported by consistent chilled and frozen offerings.
"What’s clear is that Australia’s reputation in the US is both strong and evolving”, said Paul da Silva, Meat & Livestock Australia’s Regional Manager - North America.
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