USMEF elects its new chairman
“This is a very exciting time for USMEF – we have an extremely engaged executive committee with a lot of talented people,” said Stiffler, who is president of the Texas Division, Halpern’s Steak and Seafood, headquartered in Atlanta. He recently retired as chief executive officer of Mountain States Rosen, a fabricator, processor and distributor of lamb and veal products. “Also, we are getting ready to embark on new executive leadership at USMEF, and it will be exciting to follow that transition through. It is going to be an important role for USMEF officers to play.”
Stiffler has 30 years of livestock, meat industry and international marketing experience, and spent 10 years at major universities involved in teaching, research and extension services. During his tenure in academia, Stiffler traveled abroad on numerous occasions representing both USMEF and the U.S. Grains Council in education and market development programs.
“I believe it’s notable that in the 41-year history of USMEF, I am the first chairman representing the lamb sector,” said Stiffler. “I bring that background with me, along with my experience across the entire red meat industry. I was asked many times to go into international markets to work on technical aspects such as meat quality, production practices, product performance and food safety – giving me credibility in that area.
“From a business standpoint, we are in the business of moving product into markets, and to do that you have to match science with consumer preferences.”
Image details: The new USMEF officer team is (from left) Conley Nelson, Dr. Dennis Stiffler, Cevin Jones and Pat Binger/ Source: USMEF
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