Vall Companys Group internationalizes production to protect its business and be more resilient in Spain
The executive gave a talk entitled "How to reach a different market: the experience of a Spanish company ." The executive analyzed global production and consumption flows and explained that the forecast for growth in pork consumption will occur primarily in Latin America.
For this reason, the Vall Companys Group executive has pointed out that internationalization—not only of trade but also of production—is a clear option "to reduce local production risk in Spain ." In this way, Morera argued the productive internationalization strategy that the corporation began in 2017: "We are diversifying to be more resilient in Spain, and in no case are we relocating ."
Before a professional audience from the pork sector, both internationally and nationally, Morera reviewed the key ingredients for undertaking these investments: partnering with a professional, humble, and reliable local partner; favorable macroeconomic performance, legal security, and optimal analysis in the agricultural sector.
Currently, the Vall Companys Group has internationalized its production with investments in countries such as Brazil, Colombia, Peru, Uruguay, and Mexico. Morera stated that this new dimension allows us to become a global company—in terms of production, not just marketing.
The executive noted that these investments translate into synergies in terms of shared know-how; becoming more attractive for retaining the Group's talent and offering it new growth opportunities; and making the company more resilient.
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