Vion opens Meat Master Center at Boxtel HQ
Vion is opening a multifunctional area at its headquarters in Boxtel for the clients, suppliers and stakeholders to have a true experience on the meat concepts promoted by the producer.
"The Vion Meat Master Center is a multifunctional area at our headquarters in Boxtel, opening up the world of meat to our customers, suppliers and stakeholders. In this Center, visitors are able to see, taste and smell new meat concepts. In short: the Center generates a true experience', explains Maiko van der Meer, Chief Commercial Officer (CCO) of Vion’s Pork Division.
In the middle of the Vion Meat Master Center, a fully equipped kitchen island has been placed, on which preparation of Vion’s concepts and products can be demonstrated in various ways. There is also a heated area outside with a large barbecue. "Vion is a food company: tasting is an important element of the experience we want to offer. In the Meat Master Center, our master butchers are able to give demonstrations. We also work with grill master s and chefs to create the ultimate taste experience. It is not only meant for customers but also stakeholders, such as suppliers (including farmers), government officials and scientists" added Van der Meer.
Also, the story around demand-driven supply chains is another important theme in the experience center. John de Jonge, Chief Operating Officer (COO) at Vion Pork, “We show how we work together from farmer to the end product. We demonstrate our expertise in meat and the way we build demand-driven, upgraded supply chains. Every supply chain partner has its own expertise. In the Meat Master Center, we want to express this craftsmanship and the way in which we cooperate in the supply chain.” The Meat Master Center is operational since the beginning of this month.
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