€4.8 million poured into a rabbit meat consumption campaign
Two interprofessional associations from Spain and Portugal, INTERCUN and ASPOC, will be beneficiary of €4.8 million funding campaign supported by the EU for promoting rabbit meat consumption in those markets.
The final purpose of the three-year campaign is to allow consumers to perceive the benefits of eating rabbit meat. Spain had a rabbit meat production of 56,780 tonnes in 2017, while the first trimester of this year the Ministry of Agriculture, Fisheries and Food reported a production of 14,148 tonnes. Catalonia, Galicia and Castilla y Leon are the provinces that are reporting the largest production of rabbit meat.
Nevertheless, consumption has dropped from 1.46 kilos per inhabitant in 2016 to 1.27 kilos in present. Rabbit meat is described as light, healthy, nutritious, balanced, versatile and varied. It can be added to the summer salad, barbecues or rice. Malta is the EU Member State with the largest annual consumption of rabbit meat, 3 kilos per person, followed by Spain and Portugal.
A report issued by the European Commission’s Food and Veterinary Services mentions a “continuous decline” in the consumption of rabbit meat in the EU which is linked to changes in consumer habits towards convenience foods and the increased perception of the rabbit as pets.
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