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7590  EU pork production shows signs of recovery  After significant declines in pork production in the European Union over the past two years, there are signs of a recovery this year.  <p><span lang="DE">The latest figures from the Statistical Office of the European Union (Eurostat) show an increase of 2.0% in pig slaughters from January to April 2024 compared to the same period last year. In the first four months of this year, 74.85 million pigs were slaughtered in the EU member states. The slaughter weights were significantly higher, so that the amount of pork produced even increased by 3.7% to 6.95 million tonnes.</span></p> <p><span lang="DE">Particularly strong increases in slaughter volumes were recorded in Croatia (+12.8%), Bulgaria (+12.7%), Poland (+10.9%) and Hungary (+10.3%). The major producing countries also recorded an increase in pork production. In Spain the increase was 2.8%, in Germany 2.9% and in France 3.1%. In Italy the volume increased by 3.2% and in Belgium by 5.3%.</span></p> <p><span lang="DE">Increases of 2.8% were reported from the Netherlands and Denmark. The increase in slaughter volume in Denmark is particularly notable, as almost 200,000 fewer pigs were slaughtered there than in the same period last year. However, the almost 6 kg higher slaughter weight leads to a larger slaughter volume.</span></p> <p><span lang="DE">Pork production only declined in a few smaller member states such as Latvia, Slovakia, Slovenia and Greece. According to Eurostat figures, the declines ranged from 1.6% in Latvia to 18.4% in Greece.</span></p>    Market adrian.lazar@industriacarnii.ro 2024-07-27 00:10:59  2025-07-15 17:02:06  Details Edit Delete
7591  Brazil’s JBS to open Saudi food factory as trade ties deepen  Brazilian multinational JBS is to open a food factory in Saudi Arabia with an investment of SAR500 million ($133 million), in a further sign of the strengthening ties between the two countries.  <p><span lang="DE">JBS, one of the largest meat and poultry producers in the world, will open the facility in Jeddah under its subsidiary Seara by the end of the year, it said.&nbsp;</span></p> <p><span lang="DE">The announcement came during a visit to Brazil by Saudi Arabia&rsquo;s minister of industry and mineral resources Bandar Ibrahim Alkhorayef and vice minister for mining affairs Khalid Saleh Al Mudaifer.</span></p> <p><span lang="DE">Their trip includes meetings in S&atilde;o Paulo, Bras&iacute;lia and Rio de Janeiro, as they explore investment opportunities in the mineral and industrial sectors.</span></p> <p><span lang="DE">Key meetings have been planned with the Brazilian Mining Association, mining company Vale, Minerva Foods, JBS and food producer BRF, among others.</span></p> <p><span lang="DE">Last month Saudi Arabia held the inaugural edition of the Latin American Future Investment Initiative in Rio de Janeiro.</span></p> <p><span lang="DE">At the event, Brazil&rsquo;s energy minister Alexandre Silveira told reporters that Saudi Arabia&rsquo;s&nbsp;sovereign wealth fund PIF&nbsp;plans to invest around $15 billion in the country, in sectors such as green hydrogen, infrastructure and renewable energy.</span></p> <p><span lang="DE">Trade between Saudi Arabia and Brazil, both members of the G20, is dominated by meat and energy.</span></p> <p><span lang="DE">Exports from Brazil to Saudi Arabia reached a 10-year high in 2023, with foodstuffs accounting for around 90 percent of the $3.2 billion total. The kingdom is the 11th-largest destination in the world for Brazilian agricultural products, according to the government in Brazil.</span></p> <p><span lang="DE">Brazil is Saudi Arabia&rsquo;s largest trading partner in South America, with total bilateral trade in 2023 hitting around $6.7 billion.</span></p>    Retail adrian.lazar@industriacarnii.ro 2024-07-28 00:05:08  2025-07-15 23:50:32  Details Edit Delete
7592  US pork loin featured during nationwide promotion in Japan  More than 1,500 outlets nationwide conducted sales promotions for U.S. pork on Gochipo Day with most retailers featuring thick-cut, American pork loin.  <p><span lang="DE">Since officially registering the third Sunday in May as "American Pork Gochipo Day" in Japan, USMEF has utilized its popular Gochipo mascot to grow awareness and differentiate U.S. pork through nationwide promotions on this day since 2017.</span></p> <p><span lang="DE">In line with the industry&rsquo;s strategic emphasis on developing demand for underutilized cuts, USMEF promoted the U.S. pork loin on Gochipo Day this year, with a focus on how to properly cook thick cuts at home.</span></p> <p><span lang="DE">While Tonkatsu, which utilizes pork loin, is a very popular dish in Japanese restaurants, consumers are generally unfamiliar with other ways of cooking thick cuts of pork. Since most traditional pork dishes call for thinly sliced product, USMEF supported the Gochipo Day promotion with cooking recommendations and new recipes utilizing thicker cuts of loin at participating retail outlets and through social media. In western Japan, USMEF went a step further by utilizing a popular radio personality to talk with fans about how to cook a thick cut of U.S. pork.</span></p> <p>"We worked directly with a popular radio broadcaster Makoto Ashizawa, who discussed with his audiences his lack of knowledge about how to cook a thick cut of pork,&rdquo; says USMEF Japan Director Satoshi Kato.&nbsp; &ldquo;Ashizawa then produced a cooking video about it for his many fans".</p> <p><span lang="DE">Ashizawa also appeared in-person at an Itami outlet in Osaka on Gochipo Day where he talked with fans about the top-quality taste of the American pork loin when cooked properly.&nbsp; On that day, the store sold 1,000 packages of thick-cut, American pork loin.</span></p>    Retail adrian.lazar@industriacarnii.ro 2024-07-28 00:10:39  2025-07-15 06:27:37  Details Edit Delete
7593  Global demand for Australian beef rising  Australia’s market share in Japan and Korea is continuing to lift as the United States emerges as the number one export destination for beef in Q1 2024, according to a new global market update from Meat & Livestock Australia (MLA). MLA’s latest Global Beef Market Update (GBMU) has shown that the outlook for Australian beef in the global market remains strong.  <p>MLA&rsquo;s Global Supply Analyst, Tim Jackson, said that overseas supply dynamics have a strong impact on the Australian beef industry.</p> <p>"Australia exported over 70% of beef production in 2023. Although a small part of global production, Australia is a major player in export markets", Mr Jackson said.</p> <p>"So far in 2024, the United States has emerged as the largest market for Australian beef".</p> <p>"A long running destock in the US has driven American production down. This has boosted demand for Australian beef in the United States itself, but also in Japan and South Korea, where the US competes with Australia for imported share".</p> <p>The GBMU was developed to provide a clear picture of the global market in an accessible format. The report includes information about beef production and trade from the major beef exporting countries, as well as analysis of the global economy, weather and input prices.</p> <p>Mr Jackson notes that the outlook for Australian exports is strong according to the report.</p> <p>"Alongside the decline in US production, South American slaughter has been very high as drought conditions persist in key cattle producing regions. As conditions normalize, production is likely to decline, further reducing the global supply of beef", Mr Jackson said.</p> <p>"Despite low consumer confidence, unemployment remains low in most advanced countries, and inflation has been falling in most of our export markets. At the same time, a weak Australian dollar has made Australian beef more competitive on the global market".</p> <p>A key consideration for the rest of the year is the economic performance of China.</p> <p>China is the world&rsquo;s largest beef importer and second largest economy. It has seen a slowdown in key economic indicators, as well as below-trend consumer sentiment since mid-2022.</p> <p>This has impacted import pricing and has markedly slowed import volume growth. According to the report, if export volumes into China begin to materially decline, it would accelerate the diversification of South American exports further and likely put considerable pressure on global cattle supply.</p> <p>Both Australian exports of grassfed beef and grainfed beef grew so far this year, but grassfed exports grew substantially more.</p> <p>Grainfed exports increased by 7% from Q1 2023 to 115,834 tonnes carcase weight equivalent (cwe), while grassfed exports grew by 29% to 263,546 tonnes.</p> <p>In general, grainfed export volumes are considerably less variable compared to total production, while grassfed exports, which are relatively more exposed to variance in the cattle cycle, would be expected to increase more as production increases.</p> <p>"On the whole, the global picture looks strong for Australian beef. With production set to rise, lower supply from our competitors will boost demand for the remainder of the year", Mr Jackson said.</p>    Market adrian.lazar@industriacarnii.ro 2024-07-29 00:05:39  2025-07-16 00:01:56  Details Edit Delete
7594  LIDL GB will invest £1.5 billion into the British beef industry  Lidl GB, the UK's fastest-growing bricks-and-mortar supermarket, is setting a new standard in sustainable beef production with its market-leading programme. Partnering with British beef suppliers, Lidl is also committing to invest £1.5 billion into the British beef industry over the next five years, as part of its wider commitment to sourcing 100% British beef.  <p><span lang="DE">Lidl is launching the Sustainable Beef Group to support farmers transitioning to sustainable practices. Those in the group will be rewarded for achieving a reduction in carbon intensity, alongside adopting regenerative farming techniques to improve grazing management, biodiversity, and soil and water quality parameters that are unique to each farm. The discounter will also work with these farmers to improve herd performance, with all initiatives naturally helping to improve farm profitability.</span></p> <p><span lang="DE">In a significant step forward for the industry, hundreds of farms across the UK have been carbon footprinted to gather data. In partnership with the independent agricultural and sustainability consultancy, Promar, each farm will now be offered tailored advice to reduce their carbon emissions and support the sustainable growth of their businesses over time. Within their partnership, Lidl and Dunbia have set a target to reduce their scope 3 emissions intensity by 28% per tonne of finished product, by 2030. This supports Lidl&rsquo;s wider scope 3 science-aligned climate targets.</span></p> <p><span lang="DE">This builds on the success of Lidl&rsquo;s exclusive Welsh and Grass Fed beef producer groups. In both instances, the discounter pays a premium to producers to join the group. In another step forward for the industry, the Grass Fed range ensures that cattle spend a minimum of 180 days grazing outdoors each year, with a diet consisting of at least 70% grass.</span></p> <p><span lang="DE">Richard Bourns, Chief Commercial Officer at Lidl GB, said:</span><span lang="DE">&nbsp;&ldquo;As one of the largest buyers of British beef, we recognise our responsibility to support farmers adopt sustainable practices. This market-leading programme underpins our long-term commitment to buying 100% British, whilst investing significantly in sustainable practices that exceed industry standards. It ensures our customers can continue to enjoy the best in high-quality, sustainably sourced British beef at the lowest possible prices."</span></p> <p><span lang="DE">Gill Higgins, Group Sustainability Director, UK &amp; Ireland at Dunbia, said:</span><span lang="DE">&nbsp;&ldquo;We are delighted to support Lidl with their new sustainable beef programme. This initiative will support British beef farmers in adopting more sustainable farming methods, while ensuring a consistent supply of high-quality beef for Lidl and their customers. This is a great example of how strategic partnerships and supply chain investment can support progress in the agri-food industry.</span></p> <p><span lang="DE">In February 2024, Lidl launched a vacuum-packed mince solution across its range, implemented in partnership with leading beef supplier Dunbia, reducing plastic usage by 300 tonnes annually.</span></p> <p><span lang="DE">Other supplier initiatives include a &pound;500 million investment in the British pork industry to address recent challenges and support high-quality British pork production. Lidl also partnered with Pembrokeshire Creamery to become the first supermarket selling milk produced and bottled in Wales.</span></p>    Retail adrian.lazar@industriacarnii.ro 2024-07-29 00:10:02  2025-07-15 23:33:32  Details Edit Delete
7595  Marfrig and IDH invest in the Sustainable Calf Production Program  New investments are enabling the expansion of the Sustainable Calf Production Program, aimed at supporting producers in Mato Grosso, the state with the largest cattle herd in Brazil, with more than 34 million animals.  <div class="adn ads" data-message-id="#msg-f:1805837421591655198" data-legacy-message-id="190f9f913413f31e"> <div class="gs"> <div class=""> <div id=":17v" class="ii gt"> <div id=":17w" class="a3s aiL "> <div dir="ltr"> <div> <div class="gmail_signature" dir="ltr" data-smartmail="gmail_signature"> <div dir="ltr"> <div dir="ltr"> <p><span lang="DE">The program is the result of a strategic partnership between Marfrig (one of the leading companies in beef, pork and poultry and the largest hamburger producer in the world) and IDH, a Dutch foundation that finances sustainable&nbsp;<em>commodity</em>&nbsp;<wbr />production projects. In the first half of 2024, 106 farms from five municipalities in Mato Grosso joined the program. The goal is to reach 365 farms by 2026.</span></p> <p><span lang="DE">The initiative, which is receiving investments of 1.75 million euros from Marfrig and 252 thousand euros from IDH, has voluntary membership and offers livestock farmers, free of charge, guidance on production and financial management, livestock and pasture management, sanitary adjustments, environmental and land regularization, in addition to an individual animal traceability system.</span></p> <p><span lang="DE">"Marfrig&rsquo;s goal, by investing in the Sustainable Calf Production Program, is to help promote the supply of sustainably sourced raw materials from the moment the animals are born. The initiative is part of the Verde+ Program, which the company launched four years ago to make its supply chain 100% traceable and deforestation-free.&nbsp;</span></p> <p><span lang="DE">The Calf Program contributes to changing the dynamics of production and marketing in the livestock chain by improving results in the breeding segment in economic, environmental and social aspects", says Paulo Pianez, Sustainability Director at Marfrig and BRF.</span></p> <p><span lang="DE">Supporting and monitoring suppliers, especially indirect suppliers, is a challenge for the industry. Therefore, investing in initiatives such as the Sustainable Calf Production Program is an alternative to reach producers who are often in very remote and vulnerable areas.</span></p> <p><span lang="DE">With specialized and personalized consulting, results appear quickly. This is the case of cattle rancher Nardelli Rosa Moraes, who reports financial improvements thanks to the guidance he received. "I joined the program in January 2024 and in terms of benefits, it was very good, especially due to the dedication of the staff in serving us. Regarding fertilization, I was guided by the technician who came here to the property, looked at it, saw what my needs were and recommended the correct fertilization. This has saved me a lot of money, around 40% to 50%", says the producer, who works in partnership with his wife, D&eacute;bora Maria Rigo Rosa de Moraes, on the 135 hectares of the Caolli farm, located in the Tapaiunas community, a settlement in the municipality of Juara, in the northwest region of Mato Grosso. This example inspires and encourages new people to join the program, in addition to increasing the productivity of the herd. "My neighbors say: your pasture looks like a lettuce patch, it's so green", says Moraes, who is already individually identifying the animals to track the herd since birth.</span></p> <p><span lang="DE">The Sustainable Calf Production Program includes commitments to expand sustainable practices by promoting environmental adequacy, increasing herd productivity, and also conserving and restoring forests. The goals include conserving more than 53,000 hectares of forests and restoring more than 1,600 hectares of forest.</span></p> <p><span lang="DE">"We have a program with significant impacts that qualifies us to establish new partnerships, driving evolution and expanding results with a view to transforming the livestock chain from its origins", points out Manuela Maluf Santos, interim director of IDH Brazil.</span></p> <p><span lang="DE">The Sustainable Calf Production Program has been in place since 2019 and has already benefited more than 600 producers in Mato Grosso. It was recently expanded to the state of Par&aacute;, the second largest herd in the country, with more than 26 million animals.</span></p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>    Technology adrian.lazar@industriacarnii.ro 2024-07-30 00:05:46  2025-07-15 19:29:37  Details Edit Delete
7596  Margherita brands debuts with 100 percent all-natural charcuterie cuts  Indulge in a Delicious Summer Snack with Margherita's New Product Assortment, Including Uncured Italian Dry Salami, Uncured Pepperoni and Uncured Genoa Salami Varieties.  <p>Margherita, an expert in crafting Italian meats using the highest standards and time-honored techniques, is growing its specialty dry sausage selection with the launch of its new All-Natural Charcuterie Cuts line. Made with high-quality ingredients and authentic Italian spices, these dry sausage slices offer the perfect protein bite for curating premium snacking spreads with exceptional flavor.</p> <p>The new product assortment features three varieties including Uncured Italian Dry Salami, Uncured Pepperoni, Uncured Genoa Salami, with a savory duo pack of Uncured Pepperoni and Uncured Genoa Salami. Crafted with 100% all-natural ingredients &ndash; including pork, beef and authentic spices &ndash; the All-Natural Charcuterie Cuts deliver a flawless mix of flavorings for a true Italian taste.</p> <p>Conveniently pre-sliced and expertly seasoned, the dry sausage selections are an ideal staple for enhancing grazing boards and charcuterie platters, or just enjoying on their own as a protein-packed bite. Each 12 oz. pack contains 6-10 grams of protein per serving with no MSG, artificial flavorings or colorings. Pair with your favorite cheeses, fruits or a glass of wine for a top-notch snacking experience.</p> <p>Margherita's All-Natural Charcuterie Cuts join the brand's lineup of traditional and specialty meats. From existing pepperoni and salami products to prosciutto and hot ham, the brand's flavorful offerings are skillfully prepared to capture old-world Italian flavor in every bite.</p> <p>"Catering to charcuterie board lovers and snack enthusiasts alike, our latest dry sausage offerings promise an indulgent, protein-packed bite that is great to enjoy on its own or to enhance any entertaining spread", said&nbsp;Douglas Baldwin, brand manager for Margherita at Smithfield Foods. "As we see a continued craze in the charcuterie category, consumers can feel confident in purchasing Margherita's dry sausage slices because they're made with delicious, 100% all-natural ingredients".</p>    Retail adrian.lazar@industriacarnii.ro 2024-07-30 00:10:20  2025-07-16 01:20:09  Details Edit Delete
7597  Cowpower: JBS waste becomes sustainable aviation fuel  Animal waste from JBS operations in the United States, Canada and Australia is being transformed into jet fuel. In two years, 1.2 million tons of beef tallow and lard have been used to produce Sustainable Aviation Fuel (SAF) and other renewable fuels. The use of beef tallow to generate biofuel is known as cowpower.   <p><span lang="DE">According to the&nbsp;&nbsp;Massachusetts Institute of Technology (MIT),&nbsp;aviation-related carbon dioxide (CO₂) emissions have increased by an average of 2.6% per year over the past 25 years, and the commercial aviation sector accounts for about 5% of the global climate burden. As such, SAF presents itself as a climate-friendly alternative to fossil fuels, as it can reduce carbon emissions by up to 70% and can be used as a blend of up to 50% in the kerosene tank used in commercial aircraft.</span></p> <p><span lang="DE">For Jason Weller, global CSO at JBS, the initiative reinforces the company's commitment to responsible waste management and the promotion of the circular economy in its operations. "The aviation sector has historically been challenged in decarbonization, as it depends on fossil fuels. By reusing animal waste, we contribute to the environment and help this critical sector in its decarbonization process", he says.</span></p> <p><span lang="DE">In Brazil, Friboi has begun studies to test the feasibility of supplying animal waste for the production of aviation fuel. Biopower, also owned by JBS, is evaluating the feasibility of producing renewable fuel for ships, as an alternative to bunker oil, a fossil fuel predominantly used by maritime vessels.</span></p> <p><span lang="DE">Biopower is one of the largest Brazilian producers of biodiesel from organic waste from cattle processing &ndash; an alternative that emits 80% less carbon dioxide compared to fossil diesel. The company has three plants in operation, in the cities of Mafra (SC), Lins (SP) and Campo Verde (MT).</span></p> <p><span lang="DE">In 2023, JBS began a project to introduce the use of 100% biodiesel (B100) in its own fleet of trucks. A truck from the Dutch automaker DAF is already using B100 with the aim of proving the quality of biofuel as an important substitute for the sector. The truck has already exceeded 120 thousand km of use. The result showed that the vehicle fueled with 100% biodiesel (B100) had a performance equivalent to diesel and emitted up to 80% less carbon dioxide.&nbsp; &nbsp;</span></p> <p><span lang="DE">Tests with B100 in the truck fleet are in line with the expansion of biofuels in Brazil's transportation matrix. Since March 1, the increase in the percentage of biodiesel blended into diesel sold to end consumers has already been in practice. The biofuel index in diesel sold in the country has now reached 14%.</span></p> <p><span lang="DE">JBS was the first company in the country to obtain authorization from the National Agency of Petroleum, Natural Gas and Biofuels to supply its fleet of trucks. Located in the industrial complex of Lins, in the interior of S&atilde;o Paulo, the biopoint, as it is called, has two pumps dedicated exclusively to B100 and has the capacity to offer 30 thousand liters of fuel.&nbsp;</span></p>    Technology adrian.lazar@industriacarnii.ro 2024-07-30 00:15:52  2025-07-16 00:06:45  Details Edit Delete
7598  Australia: Lamb market stabilises after unpredictable start  The sheep market typically follows a strong seasonal pattern. Prices generally start low at the beginning of the year, then rise moving into autumn, peaking at the end of winter due to a constrained supply of finished lambs, before easing with the arrival of new-season lambs. In 2024, however, lamb prices have been unpredictable and unprecedented, continuing a volatile two years of trade, informs Meat & Livestock Australia.  <p><span lang="DE">Prices started strong in the early sales of the year, reaching near year-long highs. However, due to a wet summer and decent supply, prices eased for the first three to four months. High supply and drying paddocks across Victoria and SA affecting producers&rsquo; confidence in the future of the market. Since May, prices have returned to more seasonal trends, with a 30% lift in the last four months significantly impacting producer sentiment.</span></p> <p><span lang="DE">Despite strong returns across processor lambs in the Trade and Heavy Lamb Indicators, the Restocker Indicators have not felt the same relief. While restocker prices have lifted by 25%, the Trade Lamb Indicator has increased by 33% and the Mutton Indicator by a solid 38%.&nbsp; This disparity shows that restocker prices have not kept pace with the swift recovery of heavier lamb prices, which may continue if finished animals are rewarded.</span></p> <p><span lang="DE">Last week, trade lambs were receiving 242&cent;/kg carcase weight (cwt), the second highest price gap on record, just below the August 2018 high of 250&cent;/kg cwt. The premium of 33% over restockers is well above the five-year average of 10%, pushing current market conditions into unprecedented territory.</span></p> <p><span lang="DE">In the short term, the market saw heavy lamb prices reach levels not seen since 2021 last week, and trade lamb prices higher than those in February 2022. However, this week&rsquo;s market corrected with sheep yardings lifting, lamb yardings easing, and all indicators falling by 50&ndash;89&cent;. The highs of last week were short-lived due to rainfall across sheep country, and reduced enthusiasm from export buyers.</span></p> <p><span lang="DE">Looking ahead, the market is awaiting the arrival of new-season lambs. Historically, new-season lambs enter the market through NSW saleyards in late July. This week, 500 young lambs were sold through the Forbes saleyard, fetching over 930&cent;/kg cwt. Although this indicates a slow start to the season, it provides confidence that premiums will be available when young lambs enter the market.</span></p>    Market adrian.lazar@industriacarnii.ro 2024-07-30 00:20:49  2025-07-15 23:47:19  Details Edit Delete
7599  Success for INTERPORC at WOFEX in the Philippiness  The Spanish Inter-professional Agri-Food Organization for White Pork (INTERPORC) has concluded its participation in the World Food Expo (WOFEX) with great success. The exhibition, held in Manila, Philippines, from 31 July to 3 August, attracted thousands of visitors and professionals from the sector.  <p>As a result, this event has provided a great opportunity to promote Spanish white pork and pork products, as well as establishing new commercial relationships with distributors in the region and strengthening existing ones. Spain is the main supplier of pork products to this market, with 144,891 tonnes in 2023, valued at 271.56 million euros.</p> <p>INTERPORC had an area of 90 square metres at the fair, where prominent companies such as Grupo Jorge, Patel + ICP, Faccsa-Prolongo, Fribin and Crujiente y Dorado SL (Tabladillo) presented their products and carried out commercial activities.</p> <p>One of the most important moments of the event was the meeting organised by the Interprofessional at the Gallery by Chele restaurant by the renowned Chele Gonz&aacute;lez, considered one of the 50 best chefs in Asia and who has the 'Restaurants from Spain' seall from ICEX Spain Export and Investments in one of his establishments. This meeting, which took place after the second day of the fair, promoted a significant exchange between exporters and importers, thus increasing international trade opportunities.</p> <p>In addition, INTERPORC developed a series of daily activities at its stand to promote Spanish white pork. Chef Carlos Villaflor, from Gallery by Chele restaurant, held three daily show cooking sessions, delighting visitors with exquisite recipes. Likewise, Abraham Cambres, winner of the III National Competition of White Pork Ham Carvers INTERPORC Spain 2017, offered ham carver exhibitions and tastings, highlighting the quality and versatility of Spanish products.</p> <p>All of these activities attracted a large number of visitors to the stand and had a significant impact on the commercial relationships established during the fair.</p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="/files/pictures/article/Logo%20interporc.jpg?1722237919763" alt="Logo interporc" /></p>    Market adrian.lazar@industriacarnii.ro 2024-08-05 00:30:35  2025-07-16 01:59:03  Details Edit Delete
7600  Integrated line concepts for cold cuts, piece goods and other fresh products  At the FACHPACK in Nuremberg, Weber Food Technology presents a broad range of solutions for the food industry.  <p style="font-weight: 400;">"Line Up for Tomorrow" with Weber Food Technology &ndash; more digital and diverse than ever. During the FACHPACK in Nuremberg, visitors to Hall 1 booth 1-434 have a chance to discover Weber&rsquo;s broad portfolio of integrated line concepts for cold cuts, piece goods and other fresh products. The company is demonstrating their range with a complete high-performance line concept for processing and packaging cold cuts. The new Weber weSLICE 7500 performance slicer and the integrated automation solution built around the Weber wePICK pick robot make this line a marvel of flexibility and thus the perfect choice for a wide range of application areas and products such as deli meat, raw sausage or cheese. A further highlight of this line: the powerful Weber wePACK 7000 thermoformer packaging machine is equipped with a new recyclable adapa monofilm that achieves the same packaging stiffness as conventional films with 25% less material thickness.</p> <p style="font-weight: 400;">The Weber portfolio comprises innovative solutions for all performance ranges and batch sizes, exemplified by the wePACK 4000, another showpiece at the exhibit. The compact thermoformer is the perfect solution for packaging small batches of cold cuts or piece goods like sausages and potatoes. At the FACHPACK, the thermoformer for mid-range performance segments is for the first time presented in combination with the extremely efficient Weber weLABEL cross-web labeler, which is now also available for the wePACK 4000 as either a top or bottom web labeler.</p> <p style="font-weight: 400;">To fully leverage the potential of this technology, intelligent networking of all line modules and the capture and convergence of all relevant data are essential. Therefore, Weber places special focus on the digitization of food production. With the Weber Digital Factory Solutions, food producers have all production data, analyses and reports at their fingertips, around the clock and in real time, enabling them to make fast, well-informed decisions, increase their production potential and prevent production losses.</p> <p style="font-weight: 400;">From weight-accurate slicing and packaging of deli meats, fresh meats, cheese and vegan products all the way to complex automation solutions for ready meals, pizza, sandwiches, and other convenience products: Weber Food Technology is one of the leading system providers for foods like sliced products and piece goods&nbsp;as well as the automation and packaging of fresh products.&nbsp;The company&rsquo;s central objective is to make life easier for customers with the help of outstanding, individual solutions and to enable customers to operate their systems optimally throughout the entire life cycle.</p> <p style="font-weight: 400;">Today, around 1,900 Weber Food Technology employees work at 26 locations in 21 countries and contribute to the success of the Weber Group every day through their commitment and passion. To this day, the company is family-owned and managed by CEO Tobias Weber, the eldest son of company founder G&uuml;nther Weber.</p>    Technology adrian.lazar@industriacarnii.ro 2024-07-31 00:05:13  2025-07-15 19:29:37  Details Edit Delete
7601  Aussie Meat Academy hosts workshop in the Middle East  A group of Lambassadors and Aussie Beef Mates came together in Dubai in June for a unique workshop to collaborate and hone their Australian red meat knowledge and butchery skills. The two-day workshop included a deep dive into the trends, activities and innovations that drive awareness and engagement with Australian beef and lamb in the region.  <p><span lang="DE">The workshop is held at a time when the Golf Cooperation Council (GCC) region is experiencing some of the fastest economic growth globally and an increasing amount of regional tourism. This growth is contributing to the consistent need for high quality ingredients all year round, to support a dynamic and diverse food and beverage scene. The GCC consumers have broad and diverse cuisine requirements and as a preferred and critical protein in region, favoured in both local and western style dishes, the demand and opportunity for Australian Beef and Lamb is high.</span></p> <p><span lang="DE">MLA&rsquo;s handpicked Lambassadors and Aussie Beef Mates are leading the way in food this innovation and are ideally placed to tell the Australian Red Meat story in line with trends in market.</span></p> <p><span lang="DE">The ongoing importance of brand presence on social media channels for example, is one such trend, where its use is amongst the highest in the world. Content generated from the workshop itself, now features on popular Aussie beef and lamb social media channels Instagram, Facebook and TikTok, which combined have over 200,000 active users.</span></p> <p><span lang="DE">The first-of-its-kind workshop signals a new stage in the maturity of the Aussie Meat Academy &ndash; Educated Ambassadors program for the Middle East North Africa (MENA) region as the number of participants and executions increases. The seven ambassadors hail from across the MENA region and represent the best of Australian red meat advocates in the vibrant food and beverage scene.</span></p>    Events adrian.lazar@industriacarnii.ro 2024-07-31 00:10:25  2025-07-15 19:29:32  Details Edit Delete
7602  USMEF, Meat Institute working to increase meat exports to Canada  Canada is a top five destination for both U.S. beef and pork exports, but U.S. shipments are sometimes slowed by regulatory issues. The transition to the Public Health Information System or PHIS, was intended to simplify this process, but as U.S. Meat Export Federation Director of Export Services Courtney Heller explains, some obstacles still remain.  <p><span lang="DE">"Canada is one of our largest trading partners for both beef and pork. We value our relationship with that market extensively. Over the last couple of years, we&rsquo;ve started to incorporate the PHIS export component, and the purpose was to improve and really shorten some of those interactions at the border to clear product more quickly in both directions", Heller says.</span></p> <p><span lang="DE">"So PHIS was intended to reduce paperwork and human error. And when a system goes online, all of the paperwork like letterhead, certificates or testing requirements, go into that PHIS system, which allows the inspectors both on the USDA side and in Canada to see, sign and process more quickly. We&rsquo;re finding that our electronic system is requiring paperwork and that was not the intention. So we&rsquo;re working with Canada to streamline the documentation process".</span></p> <p><span lang="DE">Heller adds that because the food safety and inspection systems in the U.S. and Canada are so similar, red meat trade between the two countries could be further streamlined. USMEF is working with industry partners such as the Meat Institute to develop recommendations that could simplify regulatory processes and help bolster U.S. exports to Canada.</span></p> <p><span lang="DE">"We have found that some of our members have stopped shipping to Canada because of stoppages at the border. There&rsquo;s an effort underway now that was started by the Meat Institute in conjunction with their Canadian and American members to really address some of the slowdowns at the border that could be improved upon by reducing some of the inspection requirements or testing requirements", Heller says. "Our countries have virtually equivalent food safety systems, so some of our inspection processes could really be eased by just working together".</span></p> <p><span lang="DE">Last year U.S. pork exports to Canada totaled nearly 220,000 metric tons, making Canada the fourth largest market for U.S. pork, with export value topping $875 million. Through May of this year, pork exports are slightly below last year&rsquo;s pace in volume (85,500 mt) and steady in value ($338 million).</span></p> <p><span lang="DE">U.S. beef exports to Canada totaled 103,500 metric tons in 2023, ranking fifth among U.S. export markets, with export value also totaling about $875 million. Through May of this year, beef exports are up 8% in value ($353 million) despite a 5% decline in volume (just under 40,000 metric tons).</span></p>    Market adrian.lazar@industriacarnii.ro 2024-07-31 00:15:33  2025-07-15 21:22:57  Details Edit Delete
7603  ‍Gourmey seeks approval in five key markets for premium cultivated foods‍  Paris-based Gourmey, France's pioneering cultivated food company, announces it has filed applications with the United States Food and Drug Administration (FDA), the Singapore Food Agency (SFA), the Food Standards Agency (FSA) in the United Kingdom, the Swiss Federal Food Safety and Veterinary Office (FSVO), and the European Commission (EC) and European Food Safety Authority (EFSA) to offer its flagship product to food enthusiasts, chefs, and restaurants, providing a new choice for foie gras enthusiasts globally.   <p>Regulators worldwide have established robust regulatory frameworks to assess the safety of novel foods such as cultivated foods, with the US, Singapore and Israel having already approved their sale. In the EU, this is the first time a company seeks novel food approval for cultivated food from the European Commission. Gourmey does not use gene-edited or genetically-modified cells, so their application falls in scope of the novel food regulation. To support their novel food application, Gourmey has prepared a dossier in accordance with the relevant regulations and EFSA guidance, which is widely considered to represent the gold standard in novel food safety and risk assessment.</p> <p>&zwj;We look forward to continuing to work closely with the regulatory authorities to ensure full compliance with safety requirements throughout these procedures. We are confident that our products will meet these highly demanding standards, so that everyone who wants to can enjoy new gourmet experiences all around the world, said Gourmey&rsquo;s CEO Nicolas Morin-Forest.</p> <p>&zwj;The premium segment has always been at the forefront of food trends, where the most exciting innovations occur. We are witnessing thrilling commercial traction for our first product in many regions where chefs want to keep serving high-quality foie gras. Starting with haute-cuisine acts as a catalyst for our future product launches, with chefs serving as the best ambassadors to introduce new product categories to consumers and drive sustainability,&nbsp;adds Nicolas Morin-Forest.</p> <p>&zwj;Gourmey is backed by a global network of partners to facilitate the company&rsquo;s market entry, including fine food distributors, chef ambassadors, and supply chain and research partners.</p> <p>This innovation comes at a decisive time when consumers are increasingly seeking new ways to enjoy delicious culinary experiences while embracing sustainable expectations.</p> <p>With Gourmey&rsquo;s global ambitions and meat consumption in Asia projected to rise by 80% by 2050, the company is actively engaged in these regions, particularly in markets like Singapore, Japan, and South Korea where there is significant momentum around cultivated foods.</p> <p>&zwj;A study commissioned by Gourmey, anticipating at-scale production, shows that the company&rsquo;s innovative technology significantly lowers the environmental footprint compared to conventional production in the same product category. In particular, greenhouse gas emissions, land and water use would be reduced.</p> <p>&zwj;The study is conducted under the external scientific leadership of Professor Hanna Tuomisto from the University of Helsinki and the Natural Resources Institute Finland, a leading European scholar and pioneer in the field of life cycle assessments of novel foods, including cultivated food.</p> <p>&zwj;Diversifying protein production is crucial for sustaining food security and contributing to sustainability objectives such as decarbonization and biodiversity. Integrating cultivated food production into existing agrifood value chains provides a complementary protein source that will contribute to resilient food systems,&nbsp;says Nicolas Morin-Forest.</p> <p>&zwj;This important milestone for our ecosystem was achieved thanks to fabulous teamwork. Now a new chapter for Gourmey begins - the chapter of bringing French food innovation to the global stage,&nbsp;adds Nicolas Morin-Forest.</p>    Market adrian.lazar@industriacarnii.ro 2024-07-31 00:30:37  2025-07-16 02:05:43  Details Edit Delete
7604  USDA proposes new policy to reduce salmonella in raw poultry products  The U.S. Department of Agriculture’s (USDA) Food Safety and Inspection Service (FSIS) today issued a comprehensive proposed rule and determination to more effectively reduce Salmonella contamination and illnesses associated with raw poultry products. This is the culmination of FSIS’ three-year effort to reevaluate their strategy for controlling Salmonella rates in poultry and protect American consumers from foodborne illness linked to consumption of poultry products.  <div class="adn ads" data-message-id="#msg-f:1806166525559719204" data-legacy-message-id="1910cae2b1304524"> <div class="gs"> <div class=""> <div id=":182" class="ii gt"> <div id=":181" class="a3s aiL "> <div dir="ltr"> <div class="gmail_signature" dir="ltr" data-smartmail="gmail_signature"> <div dir="ltr"> <div dir="ltr"> <p><span lang="DE">Salmonella</span><span lang="DE">&nbsp;bacteria cause over 1 million human infections in the United States each year, according to the Centers for Disease Control and Prevention (CDC). Food is the leading source of&nbsp;Salmonella&nbsp;infections and poultry is among the leading sources of foodborne&nbsp;Salmonella&nbsp;<wbr />illnesses. FSIS estimates that there are 125,000 chicken-associated and almost 43,000 turkey-associated foodborne&nbsp;Salmonella&nbsp;illnesses per year. Despite FSIS data indicating that&nbsp;Salmonella&nbsp;contamination in poultry products has been decreasing, there has not been an observed reduction in&nbsp;Salmonella&nbsp;illnesses.</span></p> <p><span lang="DE">"Far too many consumers become sick from poultry contaminated with&nbsp;Salmonella, and today&rsquo;s announcement marks a historic step forward to combat this threat", said Agriculture Secretary Tom Vilsack. "This proposed framework is a systematic approach to addressing&nbsp;Salmonella&nbsp;<wbr />contamination at poultry slaughter and processing, which includes enforceable standards that will result in safer food for consumers and fewer illnesses".</span></p> <p><span lang="DE">The proposal would establish final product standards to prevent raw chicken carcasses, chicken parts, ground chicken, and ground turkey products that contain any type of&nbsp;Salmonella&nbsp;at or above 10 colony forming units (CFU) per gram/ml and any detectable level of at least one of the&nbsp;Salmonella&nbsp;serotypes of public health significance from entering commerce. The proposed&nbsp;Salmonella&nbsp;serotypes of public health significance identified for raw chicken carcasses, chicken parts, and comminuted chicken are Enteritidis, Typhimurium, and I,4,[5],12:I:- ; and for raw comminuted turkey are Hadar, Typhimurium, and Muenchen. The proposal would also require poultry establishments to develop a microbial monitoring program to prevent pathogen contamination throughout the slaughter system.</span></p> <p><span lang="DE">"The proposed&nbsp;Salmonella&nbsp;framework is grounded in data and rigorous scientific evaluation, and it reflects feedback from extensive stakeholder engagement", said USDA Under Secretary for Food Safety Dr. Emilio Esteban. "We encourage all interested stakeholders to submit comments and relevant data on the proposal as we work to finalize data-driven, science-based regulatory policies to address&nbsp;Salmonella&nbsp;in poultry".</span></p> <p><span lang="DE">Since 2021, FSIS initiated several activities designed to gather data and information to inform the framework proposed rule and determination. These activities included; charging the National Committee on Microbiological Criteria for Food to provide guidance on the types of microbiological criteria the agency might use to better prevent&nbsp;Salmonella&nbsp;infections associated with poultry products; conducting a risk profile for pathogenic&nbsp;Salmonella&nbsp;subtypes in poultry and developing two quantitative risk assessments; hosting a public meeting and several roundtables; conducting an exploratory sampling program for young chicken carcasses to generate microbial data and adding quantification to FSIS&rsquo;&nbsp;Salmonella&nbsp;testing program.</span></p> <p><span lang="DE">The&nbsp;Salmonella&nbsp;framework proposed rule and determination builds on FSIS&rsquo; continued efforts under the Biden-Harris Administration to protect American consumers, including preventing false and misleading label claims. As part of this effort, earlier this year, FSIS published a final determination to&nbsp;declare&nbsp;</span><span lang="DE">Salmonella</span><span lang="DE">&nbsp;an adulterant in raw breaded stuffed chicken products&nbsp;when they exceed the threshold of 1 CFU per gram of&nbsp;Salmonella&nbsp;contamination. FSIS also&nbsp;announced&nbsp;this year a final rule allowing the voluntary &ldquo;Product of USA&rdquo; claim to be applied only to those FSIS-regulated products that are derived from animals born, raised, slaughtered and processed in the United States.</span></p> In response, the National Chicken Council released the following statement: <p><span lang="DE">Attributable to Ashley Peterson, Ph.D., NCC senior vice president of scientific and regulatory affairs:&nbsp;</span><span lang="DE">"We support changes in food safety regulations that are based on sound science, robust data, and are demonstrated to positively impact public health. We are concerned this proposal is not based on any of those. It also has the potential to significantly raise the price of chicken at a time when Americans are dealing with inflation in every part of their lives. We remain committed to further reducing&nbsp;Salmonella&nbsp;and look forward to reviewing the full proposal and providing comment on this significant, potential shift in regulatory policy".</span></p> </div> </div> </div> </div> </div> </div> </div> </div> </div>    Market adrian.lazar@industriacarnii.ro 2024-08-01 00:05:41  2025-07-16 01:24:58  Details Edit Delete
7605  Australia: Diesel prices impacting farm decision making  In the agricultural industry, one of the largest costs impacting profitability is diesel. The costs of running on-farm machinery and trucking livestock can put a huge amount of pressure on farm businesses, according to Meat & Livestock Australia (MLA).  <p><span lang="DE">Here, the MLA Market Insights team delves into input costs and how they&rsquo;re relative to profitability. For example, in 2020 and 2021 when cattle and sheep prices were the highest on record, inputs costs contributed to a larger proportion of business margins.</span></p> <p><span lang="DE">In 2020, diesel prices averaged approximately 108&cent;/L &ndash; at this time livestock prices were around 500&cent;/kg liveweight (lwt). When compared to 2023, average diesel prices were at 183&cent;/L and livestock prices dipped to around 250&cent;/kg lwt.</span></p> <p><span lang="DE">Over the last four years, diesel prices have increased by 70%. This increase is another added rising cost for businesses which has become a struggle to keep up with.</span></p> <p><span lang="DE">Diesel prices are currently about 5% above those of 2023. These prices are unlikely to ease, with inflation expected to maintain at 3.6% due to the cost-of-living. The result of these increased costs may encourage producers to weigh up the benefits of purchasing better quality cattle that is further away or average quality cattle that has lower transportation costs.</span></p>    Industry adrian.lazar@industriacarnii.ro 2024-08-01 00:10:33  2025-07-15 12:54:26  Details Edit Delete
7606  SIAVS 2024, biggest animal protein show in Brazil, starts next week  The International Animal Protein Exhibition (SIAVS), the biggest event in the meatpacking industry in Brazil, begins next week, in the brand new Anhembi District, in São Paulo (SP).  <p><span lang="DE">Organized by the Brazilian Animal Protein Association (ABPA), the event has free entry and will bring together more than 100 Brazilian brands from companies and cooperatives that produce and export poultry, pork, beef, eggs and fish, across more than 30 thousand square meters dedicated exclusively to SIAVS.</span></p> <p><span lang="DE">The only one of its kind in Brazil, SIAVS will bring together producing and exporting companies and industry suppliers &ndash; uniting the entire production chain in a single space, from end to end.&nbsp;</span></p> <p><span lang="DE">For business with meatpacking plants, thousands of buyers and potential customers from Brazil and abroad are expected. Supported by the Brazilian Association of Supermarkets (ABRAS), SIAVS will be attended by retail and wholesale companies from all over Brazil. Delegations and independent importers from dozens of import markets are also expected &ndash; in the last edition, there were more than 50 countries.&nbsp;</span></p> <p><span lang="DE">The space will be shared with hundreds of companies that produce technology for the sector's refrigeration industries. Equipment for farms and slaughterhouses, genetics, pharmaceutical, chemical companies, input and technology producers, among many others, will be at SIAVS.&nbsp;&nbsp;</span></p> <p><span lang="DE">More than 25 thousand visitors are expected to visit the space. Of this total, around 2,500 are rural producers.&nbsp;</span></p> <p><span lang="DE">In addition to business, SIAVS will have extensive programming to promote true sector immersion. This is the case of SIAVS Experience, an interactive space with virtual reality and an exhibition of stages of protein production.&nbsp;</span></p> <p><span lang="DE">SIAVS will also have a space dedicated to promoting innovation in the sector. It's SIAVS Talks, with presentations from 21 startups on technologies aimed at productivity, sustainability and adding technology to production.</span></p> <p><span lang="DE">In another space at the event, more than 80 speakers from Brazil and abroad will address competitive and health challenges, production quality, technological advances in various areas and other topics, amid the SIAVS lecture program. Much of the programming is free and open to the sector's public.&nbsp;</span></p> <p><span lang="DE">The official opening of SIAVS 2024 is scheduled for 9:30 am, with a presentation by economist Eduardo Gianetti. The opening ceremony will take place at 10:30 am, with the confirmed presence of governors, ministers and parliamentarians, as well as Agro leaders, companies in the sector, businesspeople, producers and professionals who work in the sector.&nbsp;</span></p>    Events adrian.lazar@industriacarnii.ro 2024-08-01 00:15:31  2025-07-16 00:55:58  Details Edit Delete
7607  New Tyson Razorback Nuggets will have fans cheering wooo pig Sooie  Stock up on these specially shaped nuggets for the start of the Razorback football team tailgate and homegate season as you cheer your beloved Hogs to victory.  <p>Football fever is kicking into high gear, and two treasured Arkansas brands are teaming up to let fans express their love for tailgating and game day parties with the launch of Tyson Razorback Nuggets. Fans can support their team this fall with&nbsp;Tyson&nbsp;brand&rsquo;s white meat nuggets designed in the shape of the University of Arkansas&rsquo;s iconic hog mascot.</p> <p>Headquartered in Northwest Arkansas, home to the University of Arkansas, the&nbsp;Tyson&nbsp;team is steeped in the&nbsp;Razorback&nbsp;fandom that inspired the creation of the special nuggets. The announcement just three months ago that legendary Hall of Fame coach John Calipari would take over as the&nbsp;Razorback&nbsp;head basketball coach sparked a new level of excitement among tried-and-true Hogs fans and a steady chorus of calls arose to do something to celebrate their beloved&nbsp;Razorbacks&nbsp;in a special way.</p> <p>"Tyson Foods is in&nbsp;Razorback&nbsp;Country, most of our team members are huge&nbsp;Razorback&nbsp;fans and our consumers have been calling for a way to celebrate their team. We&rsquo;ve listened and are excited to deliver Tyson Razorback Nuggets&nbsp;to Arkansas fans in time for the football season", said Kristina Lambert, SVP &amp; GM Retail Value Added Poultry, Tyson Foods. "These nuggets are perfect for upcoming game day events and just in time for tailgating, so stock up!"</p> <p>"When Arkansas fans cheer on our teams this season they will be inspired by their passion for the Hogs and fueled by the new Tyson Razorback Nuggets", said Hunter Yurachek, University of Arkansas Vice Chancellor and Director of Athletics. "With these two iconic Arkansas brands teaming up, the Razorback&trade; Nation will be primed and ready to &lsquo;Call the Hogs&rsquo; from pre-game to post-game while showing their loyal support of our more than 460 Razorback&trade; student-athletes".&nbsp;&nbsp;</p> <p>The Razorback Nuggets join the collection of Tyson Foods fun nuggets that also includes Spooky Nuggets shaped like ghosts, bats and pumpkins, and the perennial kid-favorite Dino Nugget. They are an excellent source of protein with 13 grams per serving, fully cooked and skillfully breaded, and are ready in under seven minutes in an air fryer. They can be found in the freezer aisle of select&nbsp;Walmart stores in early August&nbsp;and select Sam&rsquo;s Club locations in September. &nbsp;&nbsp;</p>    Retail adrian.lazar@industriacarnii.ro 2024-08-01 00:20:56  2025-07-16 00:43:01  Details Edit Delete
7608  UK-wide ‘Make it Lamb’ collaboration set to celebrate lamb’s versatility and naturally delicious flavour  1 September sees the start of the annual ‘Love Lamb Week’ initiative celebrating lamb’s naturally delicious flavour and versatility, encouraging the nation to try lamb in different ways.   <p><span lang="DE">This year&rsquo;s &lsquo;Make it Lamb&rsquo; campaign is a collaboration between all four UK red meat levy boards, led by Quality Meat Scotland (QMS), with the support of the Agriculture and Horticulture Development Board (AHDB), Hybu Cig Cymru (HCC; Meat Promotion Wales) and the Livestock and Meat Commission (LMC). Activities are running UK-wide featuring the farm-to-fork story along with simple, tasty recipe content.</span></p> <p><span lang="DE">The campaign will include a wide range of promotions, from farm-gate banners and magazine and newspaper advertising, to retailer and butcher promotional packs and social media influencers providing recipe inspiration.</span></p> <p><span lang="DE">Participating levy boards and campaign collaborators such as Red Tractor, the National Farmers Union (NFU) and the National Sheep Association (NSA) will be using a distinctive campaign logo, digital assets and toolkit to ensure consistent, high impact messaging about the benefits of lamb to encourage consumers to enjoy it as part of a healthy, balanced diet. Additionally, a stakeholder pack will be shared with the wider industry, including retailers and processors, to allow for participation in the campaign through the use of digital assets across their own individual platforms.</span></p> <p><span lang="DE">QMS Marketing Director Emma Heath said: "We are delighted to be collaborating with the other levy boards in England, Wales and Northern Ireland to launch this new consumer-facing campaign which celebrates everything amazing about lamb. The marketing activity being undertaken by each levy board will ensure a wide-reaching national campaign during Love Lamb Week with consistent look and feel that still allows for tailored regional messaging too".</span></p> <p><span lang="DE">Rob Duncan, QMS Assistant Brand Manager, added: &ldquo;The campaign&rsquo;s main aim is to promote the many ways that lamb can be enjoyed, ranging from simple weeknight dinners through to traditional Sunday roasts. Lamb is such a versatile and high-quality product with so many different cuts to discover &ndash; it absolutely deserves the recognition that we aim to provide with this campaign.</span></p> <p><span lang="DE">"The dedicated campaign branding, toolkit and digital assets included in the pack shared with industry will mean we can achieve widespread consistent messaging, gaining maximum impact across all marketing channels".</span></p> <p><span lang="DE">Each levy board will be celebrating the &lsquo;Make it Lamb&rsquo; campaign with focussed activity:</span></p> <p><span lang="DE">In Scotland, QMS will have a&nbsp;Scotch Lamb&nbsp;focus on its industry facing and consumer facing (Make it Scotch) social media channels, and will be working with social media influencers to promote Scotch Lamb and the &lsquo;Make it Lamb&rsquo; campaign. The&nbsp;Make it Scotch website&nbsp;will have a lamb focus for the week, bolstered by consumer PR across a wide and varied range of press and digital media.</span></p> <p><span lang="DE">In England, AHDB will feature half a million &lsquo;Make it Lamb&rsquo; stickers on British lamb packs across five major retailers. It will run social media advertisements on the @SimplyBeefandLamb Instagram and Facebook channels featuring well-known foodie influencers. Advertisements will also appear in national print press. Promotional kits containing recipe leaflets, sticker sheets, posters and children&rsquo;s activity sheets will be mailed to about 1,500 subscribed butchers and farm shops. Free marketing resources can also be ordered from the AHDB website (while stocks last).</span></p> <p><span lang="DE">The National Farmers Union (NFU) will be supporting the campaign with sheep farmers from the iconic upland areas and rolling English lowlands highlighting the importance sheep play in shaping the nation&rsquo;s landscape.</span></p> <p><span lang="DE">In Wales, Hybu Cig Cymru &ndash; Meat Promotion Wales (HCC) will run a digital advertising campaign, including promotions on ITV Wales and S4C, a PR consumer campaign about lamb&rsquo;s versatility working with diverse media outlets, and engaging with parent influencers to showcase the versatility of Welsh Lamb on its social media channels including Instagram @pgiwelshlamb . A strong focus will also be placed on how it plays an important nutritional part in children&rsquo;s diets, providing inspiration for back-to-school meals. In addition, details will also be shared through HCC&rsquo;s dedicated education newsletter.</span></p> <p><span lang="DE">In Northern Ireland, Livestock &amp; Meat Commission (LMC) will be launching its schools programme with a focus on lamb, as well as working with influencers on social media and developing accompanying radio activity. The Commission will also be hosting retailer sampling events in collaboration with industry stakeholders which will facilitate conversation with consumers and provide insight to the farm-to-fork supply chain of Farm Quality Assured lamb. In addition, LMC will also commission consumer research on the lamb sector.</span></p> <p><span lang="DE">A range of recipes showcasing lamb and its versatility will be featured during the week, including&nbsp;lamb madras tostadas,&nbsp;mini air fryer lamb hotpots with fresh mint sauce,&nbsp;Scotch Lamb tacos with zaatar and baba-ghanoush&nbsp;and&nbsp;Scotch Lamb skewers with coriander pesto.</span></p> <p><span lang="DE">Emma Heath added: "We are all looking forward to this celebration of lamb across the UK at the beginning of September, and seeing the results of this collaborative, distinctive and positive &lsquo;Make it Lamb&rsquo; campaign".</span></p>    Retail adrian.lazar@industriacarnii.ro 2024-08-02 00:05:15  2025-07-15 22:50:23  Details Edit Delete
7609  US slowdown boosts Australian cow prices  Among the saleyard indicators that the National Livestock Reporting Service (NLRS) publishes, the Processor Cow Indicator has been the strongest performer over the past year, rising by 25% compared to an average of 17%.  <p style="font-weight: 400;">The strong performance of the processor cow is due, in part, to the specific requirements of beef importers in the United States. As the American destock slows, the positive demand drivers currently affecting the processor cow will likely generalise to other parts of the market.</p> <p style="font-weight: 400;">As discussed in the&nbsp;Global Beef Market Update, the United States is currently emerging from a long destock that began in mid-2019 and peaked in 2022. Although still technically destocking, cow and heifer slaughter is down 7% from last year. In the first half of the year there has also been a fall in the female slaughter rate from 51.7% to 50.4%.</p> <p style="font-weight: 400;">In particular, dairy cow slaughter has fallen by 14% from last year. This is important, as a large proportion of American lean trim production comes from dairy cow slaughter.</p> <p style="font-weight: 400;">Overall, slaughter is down 4% from last year, but production (as measured in tonnes) has only fallen 2%.</p> <p style="font-weight: 400;">Steer and heifer carcase weights have not followed the usual seasonal pattern in the US, with weights remaining much closer to seasonal peaks for much longer than is normal. So far this year, average carcase weights are well above previous records.&nbsp;</p> <p style="font-weight: 400;">This has pushed up production overall, and in particular led to robust production of fatty trim (50&ndash;70cl).</p> <p style="font-weight: 400;">Taken together, this means two things:</p> <ol style="font-weight: 400;"> <li>American production of steaks and fat trim remain robust</li> <li>Lean trim production is falling rapidly.</li> </ol> <p style="font-weight: 400;">The shortage of lean trim in the US market is pushing prices up, both for domestic and imported product. Prices for 90cl lean trim hit record highs for domestic product during June, and the imported pricing is being steadily pulled up by the domestic shortage.</p> <p style="font-weight: 400;">At the same time, general beef prices in the US are much steadier. While prices have lifted, carcase cutout values have not risen nearly as quickly as lean trim values, and fat trim values have remained under year-ago levels.</p> <p style="font-weight: 400;">High carcase weights are holding beef production numbers up, which is suppressing some beef prices, while low cow slaughter is pushing up demand for lean trim.</p> <p style="font-weight: 400;">The impact of this can be seen in the robust performance of the Processor Cow indicator when compared to the market overall. The cows in the indicator are purchased by processors and will often yield lean beef that is well suited to the US market. This has resulted in the Processor Cow Indicator being closer than most others in the United States.</p> <p style="font-weight: 400;">As a result of US carcase weights declining, the opportunity for Australian beef in the American market will broaden, and the range of Australian beef exports is likely to grow.</p> <p style="font-weight: 400;">The US cattle herd remains in a destock, and slaughter numbers continue to fall. As American seasonal conditions improve, the opportunity for Australian beef will continue to grow.</p>    Market adrian.lazar@industriacarnii.ro 2024-08-02 00:10:07  2025-07-16 00:07:47  Details Edit Delete
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