Spaniards prefer to buy their meat from the proximity supermarket
The proximity supermarket remains the main channel used by the Spanish consumers when they buy meat, with a market share of 54.4%, informs the latest Food Report released by the Ministry of Agriculture, Fishery and Alimentation (MAPA).
Analysts believe that the success of this channel is that it knows how to respond to the different preferences and trends in meat consumption, in addition to having placed fresh food as one of its differentiating values.
Even if the butcher shops remain in demand in Spain, the appetite for meats prepared ready for consumption and for the presentation of the product in trays with cuts that simplify the preparation in the home has grown fast in previous years.
Households with small children, young couples without children, single-parent households and independent youth are seen as the ones that are encouraging the consumption for products like ready-to-cook and ready-to-eat meals based on their need for health and convenience, reports CdeComunicacion portal.
According to other studies presented by the Spanish Association of Distributors, Self-Service and Supermarkets (ASEDAS), the concept for healthy is transferred to white meat and low in fat and salt, in the case of prepared.
(Photo source: Moxo)
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