Taste event VLEESCH brings a fiery ode to the butcher's trade
It was not just an event. It was an experience that awakened your senses and deepened your respect for craftsmanship. From young talent to culinary visionaries: influencers, foodies and curious gourmets discovered together with stakeholders from the sector that butchers do not just cut meat – they tell stories, build flavors and embrace innovation. It is a craft that requires expertise and respect for the product.
Craftsmanship at work
Two big names from the Flemish meat sector demonstrated their mastery during inspiring live masterclasses:
In between the sessions, visitors could enjoy a culinary walk along various food bars. Each creation focused on one meat element, with an emphasis on preparation method, flavour structure and origin. The result: a taste sensation in which meat from our region played the leading role.
Education, inspiration and awareness
VLEESCH makes it clear that the butcher's trade is in motion, with versatility and innovation as important pillars. "Everything starts with the product! As chefs and butchers, we need to be proud of our craft again. Understanding and processing the product. The art of cutting, boning and preparing is the purest form of craftsmanship and passion for the product," says chef Sam D'Huyvetter. "Consumers can also take something away from this event: whoever chooses meat from our region, chooses taste, technique and craftsmanship."
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