Beyond Meat's plant-based burgers were presented at SIAL Paris 2018 right next to the beef items of the same kind at that was a real surprise as the rivalry between the beef industry and meat alternative producers is getting higher.
Despite the fact that the war between those parts has reached the labelling phase, the situation doesn't seem to worry Beyond Meat who is planning to distribute its products in more than 50 markets starting next year.
"Respectfully, we don't agree to that. We clearly labelled our products as plant-based, we don't hide the fact that is a plant-based product. We will label it appropriately to meet the legislation in France and we think that consumers will make their decision. We got a lot of support from the consumers", stated Chuck Muth - Chief Growth Officer at Beyond Meat, in an interview for Euromeatnews. At this moment, the company export its products in 7 countries but it's about to reach 50 countries around the globe in 2019, according to Mr Muth.
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To date, Beyond Meat says it has sold more than 25 million veggie burgers and has expanded into Asia and Europe. Rumours appeared in North-American media that the company is about to be listed on Wall-Street.