Middle East

ESS Food: "There's a growing demand for organic meat in the Middle East"

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The market is still recovering from the oil crisis but the consumers are rapidly following some trends that already have been seen in Europe.

Posted on Mar 17 ,08:00

ESS Food: "There's a growing demand for organic meat in the Middle East"

Gulfood has become a turning point on the map of every player in the meat industry and ESS Food, a subsidiary of Danish Crown, does not make an exception.
Even if the frozen beef consumption in the Middle East is a "little bit down" and the pressure from India's beef and water buffalo exports it's felt by every other company in this region, there are also encouraging signs as the consumers are setting a trend for organic products of beef and poultry, admitted Morten Rasmussen, Export Manager for the Middle East region from ESS Food.
"Price is the key. As regarding trends, we have more demand for organic beef and organic chicken but it's still very small, very niche. But, definitely, there's a growing demand for it, like we've seen in Europe, so this will also hit the Middle East but it will take some time, though", explained Rasmussen in an interview for EuroMeatNews.

The oil crisis that started in 2015 is keeping the local consumers on a state of austerity and that clearly is a situation that affects the sales for the business in the meat industry, especially for the ESS Food, a company specialized in supplying frozen beef, lamb and poultry to the local producers in the Middle East.


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