JBS begins exporting beef to Vietnam
The opening of the Vietnamese market represents more than just entering a new commercial destination: it is a strategic move by JBS in Asia, a region with growing demand for animal protein and economic prominence. In addition to Mozarlândia, the JBS unit in Goiânia also received authorization to export to Vietnam.
With a population that already exceeds 101 million inhabitants, according to the General Statistics Office of Vietnam (GSO), and an estimated 7.6% growth in Gross Domestic Product (GDP) in the second quarter of this year compared to the same period in 2024, the country is consolidating itself as one of the most promising markets in Southeast Asia for animal proteins.
In a speech during the event, JBS’s Executive Director of Corporate Affairs, Marcela Rocha, highlighted the relevance of Vietnam’s opening to Brazil: “Being present in this market is positive for the entire national agribusiness chain: rural producers, industries, suppliers and workers. This is a sector that represents 20% of the GDP, generates jobs and drives regional economies”.
In 2024, the Vietnamese imported around 300 thousand tons of beef and buffalo meat, with emphasis on products aimed at domestic consumption by a growing middle class. The scenario of sustained growth and accelerated urbanization should further boost demand in the coming years and positions Brazil as a strategic supplier to serve this market.
JBS was the first Brazilian company in the sector to invest directly in Vietnam. Since 2014, the Company has operated in the country with a leather plant in the Dong Nai district, specializing in finishes for the footwear sectors. The unit employs more than 600 people and just over 60% of production is destined for the Vietnamese market.
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