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ABPA concerned about fake labeling

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International campaign to alert importers and potential customers against cases of fraud and false sales of Brazilian meat products.

Posted on Mar 30 ,07:18

ABPA concerned about fake labeling

The Brazilian Animal Protein Association (ABPA), in partnership with the Brazilian Export and Investment Promotion Agency (Apex-Brasil), launched an international campaign to alert importers and potential customers against cases of fraud and false sales, which impact Brazilian poultry and pork exports. The campaign will feature videos in Portuguese, English and Mandarin that detail care in checking the alleged seller before payments are made. Among the measures, is the checking of data with ABPA and diplomatic posts abroad, informed ABPA in a press release.
Fake labeling does not concern only Brazilian meat producers but also other large players in the global market. In response to rising product fraud and increased demand for traceability, Meat and Livestock Australia (MLA) and Oritain recently completed a joint project developing the capability to validate the authenticity of Australian red meat and lamb products in foreign markets. Oritain is a science and data company that deploys food forensics to trace red meat through the supply chain.
Using the unique geochemistry of different regions, the company developed a large sample library of unique chemical ‘fingerprints’ of red meat products. This is done by breaking down the fingerprints to determine the unique attributes to each region and how they differ from others. The system can effectively sample Australian beef or lamb from any international market and determine which region in Australia the product is from.

(Photo Source: Direct Industry)

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