ABPA launched marketing campaign in Russia


The objective is to strengthen the international brands Brazilian Chicken and Brazilian Pork at a strategic moment for the sector.

Posted on Feb 03 ,11:03

ABPA launched marketing campaign in Russia

Although Russia recently announced the release of a quota of 100 thousand tons for pork imports from Brazil and it also ranked among Top 10 destinations for Brazilian poultry, the Brazilian Association of Animal Protein (ABPA), in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) started a marketing campaign in Moscow focused on the quality of both products.
Last year, 9,200 tonnes of pork were exported by Brazilian producers to the Russian market but, as mentioned above, the volumes may increase 10 fold in the following months. "It will be an opportune moment to highlight the international image of Brazilian chicken and pork meat. We will value attributes and the partnership we have built over these years, reinforcing our position as a strategic partner for the food security of the Eastern European nation," declared Ricardo Santin, president of ABPA.
At the same time, Brazilian exporters are also looking to expand the share of chicken meat in the Russian market, which already has a significant share among the main destinations for animal protein in Brazil.
Today, Russia is among the 10 largest importers of chicken meat from Brazil, with 105,900 tonnes shipped in 2021 (equivalent to 2.4% of the total), generating revenue of $167.3 million in the period. The campaign will take place throughout the month of February (until the 28th) on billboards, street clocks, bus stops, among others, installed in the tourist area of ??Moscow, around the Exhibition Center and Red Square, announced ABPA.

(Photo source: ABPA)

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