AHDB promotes UK beef, lamb and dairy at Gulfood
This week, thirteen red meat and seven dairy exporters from the UK have joined AHDB at Gulfood in Dubai to promote world-class produce to buyers from around the globe.
The show, held at Dubai’s World Trade Centre on 19–23 February, attracts thousands of buyers from the food and beverage industry and more than 5,500 global exhibitors.
Visitors to the red meat stand will have the chance to sample lamb from the UK and watch a butchery demonstration by AHDB’s Master Butcher Martin Eccles.
The dairy stand features cheese and butters, as well as infant formula and milk powders. A dedicated Dairy Buyer breakfast meeting event also took place prior to the show opening with 11 British dairy companies taking part – the seven businesses accompanying AHDB and four others – and meeting more than 20 buyers.
Both of the stands at Gulfood provide the opportunity for exporters to network and build business relationships during a series of one-to-one meetings.
Dr Awal Fuseini, AHDB Senior Halal Manager, said:
"Gulfood is a major event in our export calendar and we were delighted to be able to shine the spotlight on our world-class produce for buyers from around the world to see.
"The Middle East is an important market for the lamb sector and the show provides the ideal platform to build on our excellent reputation for high-quality produce.
"Taking part in events like Gulfood is aimed at helping to ensure our exporters continue to capitalise on the opportunities presented in the Middle East and the wider global market".
Lucy Randolph, AHDB Head of International Trade Development for Dairy, said:
"The Middle East is a growth market for UK dairy and Gulfood gives us the chance to showcase our high-quality produce and build its reputation in the region, connecting our exporters with buyers from across the region.
"AHDB analysis has highlighted the region as a large net importer of food. Coupled with strong population growth driving consumer demand for high-value products like dairy, UK exporters are well placed to satisfy this growing appetite.
"Levy payers have told us how much they value AHDB’s export work and we look forward to helping our exporters capitalise on this growing demand for UK dairy products in the Middle East, particularly for cheese in the foodservice and hospitality sector".
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