Bettcher Industries names new director for Europe


The company specializing in the manufacture of high-quality cutting machinery for the meat and fish industry has appointed Rene T. Hansen as the new CEO of its European subsidiary, based in Dierikon, Switzerland.

Posted on Jan 22 ,09:56

Bettcher Industries names new director for Europe

Bettcher decided to promote a new name in the position of CEO for its European subsidiary, based in Dierikon, Switzerland. Rene T. Hansen, former International Sales Manager for Bettcher GmbH, was appointed as director of Bettcher Industries Europe. In his new position, Hansen will be responsible for the company's business development strategy and will try to ensure the successful implementation of all the objectives throughout the company, customer network and distributors, as explained by the company.
Rene T. Hansen has been with Bettcher Industries since July 2018, as International Sales Manager. Behind him, the new general director for Europe has a long history and a great professional experience in the protein business, with more than 30 years. Before joining Bettcher, he worked as a Product Manager at Nemco A / S for 13 years and previously as a Consultant at the Danish Meat Research Institute.
"I am honored to have been promoted to managing director of Bettcher GmbH. Coming from the position of international sales manager within the Bettcher family gives me a good perspective and a solid foundation for running the business," said Mr Hansen.
For his part, Mark Host, vice president of global sales at Bettcher Industries, said that the company is "very happy" with the signing, adding that "his extensive experience and deep knowledge of the protein industry will advance even more our business in the European market. Having previously worked as an international sales manager at Bettcher GmbH, knowing him will help to strengthen existing networks in the industry and establish new innovative strategies. We wish him continued success in his new role. ”

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