ELPOZO is the most present brand in Spanish homes
The brand has been awarded for having the best performance in the market in the last year.
For the tenth consecutive year, ELPOZO has once again been the most present brand in Spanish homes, with its food solutions purchased by 72.2 percent of Spanish households-making it the most popular brand in the country.
The ELPOZO brand has become the food brand with the best performance in the market, according to the Kantar Brand Footprint 2025 ranking prepared by the consulting firm Kantar Worldpanel, the largest study of consumer brands based on actual purchases over the past year, for which it has been recognized. The award was collected by the company's marketing director, Pablo Olivares, from María Josep Martínez, general manager of Worldpanel.
The Spanish food company is ahead of Coca-Cola in terms of household presence, having achieved 105 million consumer contacts. Furthermore, ELPOZO is the number 1 consumer brand in the Autonomous Communities of Extremadura, the Canary Islands, the Region of Murcia, Andalusia, and Navarre.
The 'Brand Footprint' 2025 study identifies the 50 most frequently purchased consumer brands in Spain. This report, which reflects household purchases, is based on consumer contacts, which are constructed from the number of buyers of a brand and their frequency of purchase.
In this edition, the study has shown that the levers used by growing brands are: successful innovation, advertising, effective promotions, and working with distribution.
ELPOZO bases its philosophy on the values that gave it its birth and is committed to a coherent and respectful business model for its stakeholders to achieve fully sustainable development, creating value and sharing it with consumers, customers, employees, suppliers, society at large, and investors.
Its strategic pillars are brand, competitiveness, and innovation. Its mission is to develop healthy, nutritious, and safe solutions that, in addition to nourishing, provide pleasure, well-being, and health.
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