French consumers are going flexitarian


An INTERBEV - IPSOS study reveals two key concepts about food: pleasure and good health.

Posted on Feb 20 ,05:05

French consumers are going flexitarian

Dietary habits in France are trending to flexitarianism as the consumers are seeking pleasure in the food they eat (53%) and good health (49%), according to a study delivered this month by INTERBEV and IPSOS.
According to the study, French people are interested in the quality of the food they buy (83%), to their impact on health (77%), the origin of these products (76%), and a balanced diet (76%). Meat (beef, veal, lamb or pork) is consumed at least 3 times a week, poultry is part of their menu at least 2 times a week, eggs and fish are served 2 times a week as well, while fruit and vegetables are consumed on daily bases.
Many of the respondents are convinced that their current diet meets their requirements: to be really happy (82%), to have all the essential nutrients (77%), to preserve their health and well-being (76%) and respect the environment (58%).
96% of the respondents are declaring themselves omnivores by not avoiding meat or fish in their plates. Even if their dietary habits are similar to what nutritionist are calling "flexitarianism", 65% of them have not heard that word before but they still pay attention to the quality products (84%), the sanitary controls carried out from the places of production up to sales outlets (74%), as well as to animal welfare (63%).
Another fact revealed by the study is that 85% of the French consumers cook their meals themselves with unprocessed products.

 NEWSLETTER - Stay informed with the latest news!


Similar articles

The Netherlands

Meat consumption in the Netherlands is stabilizes

Since 2015, meat consumption among Dutch people has stabilized at around 76.6 kilograms of meat p...

Read more Read more

Commissioner Hogan promise to act fast in the meat market crisis issue

An item regarding the safeguarding of the EU meat market was included this week on the agenda of ...

Read more Read more

China start imports of US pork, despite tariffs

China imported 23,900 tonnes of US pork, despite tariffs at near 70% as the unprecedented event t...

Read more Read more
Websolutions by Angular Software and SpiderClass