UK

Japanese buyers visit the UK to explore new opportunities for red meat

This week red meat exporters from the UK met with key buyers from Japan to explore trade opportunities, according to AHDB.

Posted on May 26 ,00:15

Japanese buyers visit the UK to explore new opportunities for red meat

Five Japanese importers joined on a five-day mission to learn about sustainable beef, lamb and pork production.

The mission - the first inward mission from Asia since the pandemic - included a number of farm visits in the north of England and a tour of an abattoir and meat processing site. The trip culminated on 25 May with a networking dinner at Butchers' Hall in London, where the delegation met leading beef, lamb and pork exporters from the UK and explored new business opportunities.

Last year UK red meat exports hit record levels, with a value of £1.7 billion. This included beef exports to Japan, which saw an increase in value of 68% to £16.3m.

Jonathan Eckley, Head of International Trade Development, said:

"Japan is an important and growing market for our red meat exporters. We want to maximise the opportunities that are presented there, with a particular interest from Japanese consumers in high-welfare and environmentally sustainable food production which the UK is in a strong position to fulfill.

"The visit provided an ideal platform for us to showcase our sustainable, high production standards throughout the supply chain, as well as organising key meetings between Japanese buyers and UK exporters to potentially capitalise on opportunities in this valuable market.

"Export development is one of AHDB’s key strategic objectives, working collaboratively with industry and the Government, to cultivate further opportunities for our red meat and dairy sectors. Opportunities in Japan and other markets will be in the spotlight on 22 June at the AHDB Export Conference in London.

"Missions like this are instrumental in helping to develop relationships with buyers and key markets and helping our levy payers maximise the opportunities available to them. With this in mind, we will be organising another inward mission in July with visitors from North America, Asia and the Middle East, when they will experience what we have to offer first hand".

 NEWSLETTER - Stay informed with the latest news!

Comments





Similar articles

UK

SIAL China underlines importance of the market for British pig meat sector

British pig meat exporters joined AHDB at SIAL China in Shanghai to shine the spotlight on our wo...


Read more Read more
USA

USMEF Conference focuses on innovative solutions in a challenging trade environment

Jihae Yang, USMEF vice president for the Asia Pacific, noted that with high tariffs and other bar...


Read more Read more
GERMANY

More animal welfare in Bavaria

Bavaria has been supporting its livestock farmers for three years now with its own Bavarian Anima...


Read more Read more
Websolutions by Angular Software and SpiderClass