Summer promotion builds retail demand for US pork in Central America
USMEF provided marketing representatives to participating outlets for three days per week to raise awareness of U.S. pork and to educate consumers about the quality attributes that differentiate U.S. pork.
Prior to the campaign, each marketing representative was trained on the quality attributes of U.S. pork and its safety and nutritional benefits.
“The promotions were conducted at upscale outlets where customers have greater interest in nutrition and in creating a quality meal experience”, says Central America representative Lucia Ruano. “Trial purchases will build demand in these emerging markets”.
In a separate promotion at five outlets in Nicaragua, consumers earned incentives by purchasing three pounds or more of U.S. pork.
The number is 13.8% lower than that recorded in the same period last year (with shipments of 463....
Consumers stay at home but prioritise taste Nearly 94% of US consumers report they’re will...
The EU Commission expects meat production in the European Union to remain virtually stable in 202...
