Svend Schou Borch is the new CEO of Friland
Danish Crown's organic company Friland is to have a new CEO. A little over a month ago, Søren Tinggaard agreed to take on the position of chief executive of Danish Crown's owner service. He will be replaced by Svend Schou Borch, who brings CEO experience from food companies such as Atria, HK Scan and Thise Mejeri.
Mike Sauerberg, who is responsible for global sales, including the marketing of Friland's quality products, is very satisfied with the appointment.
"With Svend, we get an experienced top manager with solid national and international experience within FMCG. He has delivered significant results in the companies he has led, and has a deep understanding of the entire value chain. He leads from a clear and value-based foundation - and combines professional strength with welcoming and trust-inspiring leadership. This makes him a strong match for the role", says Mike Sauerberg.
Chairman of Friland, Peter Fallesen Ravn, is also both proud and happy that they have landed a strong candidate for the task at Friland.
"Friland will gain a very competent director who has extensive commercial experience, knows what it takes to lead an organization, and at the same time possesses a deep passion for the way Friland's suppliers work. The latter is a huge advantage when it comes to developing Friland in close collaboration with suppliers", says Peter Fallesen Ravn.
Svend Schou Borch looks forward to taking on responsibility for Friland and what he calls an exciting and meaningful task in a company with strong values and great potential.
"I'm really looking forward to getting started. Organic farming is generally gaining ground, and there are clear political objectives in the area. At the same time, Friland has a very strong brand and stands on the shoulders of decades of history. We need to build on that, and I look forward to contributing to the continued spread of organic farming in close collaboration with both Friland's employees and the dedicated suppliers", says Svend Schou Borch.
Svend Schou Borch has his first working day in Friland on September 8th.
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