BRF plans expansion for Sadia subsidiary
Brazil's BRF wants to bring the Sadia brand, well known in the Middle East markets, to a whole new international level. Currently, the subsidiary has plants in North America and Saudi Arabia but has become famous in the Arab markets for its poultry products. However, starting this year is going to walk on the path of internationalization expanding to China, North America, and Europe.
"We are looking at opportunities in North America, Europe, and China, and all of them to have local production and also added value products that bring convenience. For each of these markets, we will have a mix and expand the Sadia brand", declared Lorival Luz, BRF president in an interview with CNN Business. The expansion is part of the plan to sharply increase BRF's revenue over the next 10 years. Last year, BRF reported revenue of almost $7 billion and intends to overcome $18 billion by the end of 2030. For this, the company is investing $9.5 billion to open new markets and also for acquisitions, especially in the USA, Europe, and China. The segment targeted through this expansion is convenience food, as Sadia has become famous for its ready meals and processed foods.
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