Video -"The most important challenge is to remain competitive"

Video News

Rene Maillard, manager of the Belgian Meat Office, talks about the new strategies that must be adopted in order to respond to consumer's demands.

Posted on Sep 05 ,11:31

To stay competitive in a challenging market is the main goal for the Belgian meat industry, admits Rene Maillard, manager of the Belgian Meat Office, in an interview for EuroMeatNews.
Markets are now ruled by the consumer and that request for the industry "to find good answers to the society challengers [..] and to put meat again on the best self, in Belgium and in Europe", declared Maillard during the 13th edition of Belgian Meat Round Table, in Brussels.


"Meat sector has a lot to do in terms of perception, in restoring trust, because we are living in dogmatic times. We have to improve when we can and where we can the image of Belgian meat. When you have no image you do not exist", argues BMO's manager.
The event took place between August 29 and August 30, 2018, in Brussels and was attended by leaders, experts, and journalists from the meat industry. This year, the main subject of discussion was "Meat in the post-truth era."


Similar articles


MULTIVAC Marking & Inspection opens new production and office building

Last Friday MULTIVAC Marking & Inspection inaugurated a new production and office building du...

Read more Read more

MLA targets the Japanese beef market through Olympic Team partnership

Australian Beef will be an official partner of the 2020 Australian Olympic Team, giving Australia...

Read more Read more

Record attendance at SIAL Paris 2018

After closing its doors, SIAL Paris 2018 can claim the title of the world's leading food exhibiti...

Read more Read more
Websolutions by Angular Software and SpiderClass