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| 7384 | AHDB: Vietnam opens its doors to UK pork exports | Pork producers in the UK will now have access to the Vietnamese market for the first time, in a deal estimated to be worth around £12m to the sector over the first five years of trade, according to the Agriculture and Horticulture Development Board (AHDB). | <p><span lang="DE">Vietnamese authorities have given the go-ahead for selected pork sites across the UK to start commercial trade.</span></p> <p><span lang="DE">It follows a lengthy process of audits and negotiations led by the UK Government, AHDB and wider industry, including the UK Export Certification Partnership (UKECP), to open another new market for the UK’s pork sector.</span></p> <p><span lang="DE">In Vietnam, pork is the most favoured meat, with consumption outstripping domestic production.</span></p> <p><span lang="DE">Ouafa Doxon, AHDB Senior Market Access Manager, said:</span></p> <p><span lang="DE">"This announcement is fantastic news for our pork sector and the culmination of a magnificent collaborative effort between industry, the UK Government and AHDB to secure access to another priority market for the pork sector.</span></p> <p><span lang="DE">"UK pork is known around the world for its high quality and reputation and we look forward to our exporters developing opportunities in this new market".</span></p> <p><span lang="DE">AHDB Head of International Trade Development Jonathan Eckley said:</span></p> <p><span lang="DE">"One of AHDB’s key strategic objectives is export development, working collaboratively with industry and government, to cultivate further opportunities for our red meat and dairy sectors.</span></p> <p><span lang="DE">"This announcement further illustrates how this collaborative approach successfully delivers tangible results for our levy payers. In anticipation of how our exporters can make the most of opportunities in Vietnam, AHDB took part in the Food & Hotel Vietnam (FHV) trade show earlier this year.</span></p> <p><span lang="DE">"</span>Access to the Vietnamese market will offer further opportunities to balance carcases and help underpin domestic pig prices".</p> | 1 | Market | adrian.lazar@industriacarnii.ro | 2024-05-26 00:10:33 | 2025-08-10 23:09:28 | Details Edit Delete | |
| 7385 | USMEF Conference: Focus on differentiation, long-term investment | Emphasizing the quality and consistency of U.S. red meat is the key to expanding the international customer base, according to the impressive lineup of opening day speakers at the U.S. Meat Export Federation (USMEF) Spring Conference in Kansas City. USMEF members from throughout the nation also learned about additional resources available to promote U.S. pork, beef and lamb in emerging markets through USDA’s new Regional Agricultural Promotion Program (RAPP). | <p style="font-weight: 400;">USMEF Chair Randy Spronk, a pork and grain producer from Edgerton, Minn., welcomed attendees with a reminder of how critical free trade agreements (FTAs) have been in creating global opportunities for the U.S. red meat industry. </p> <p style="font-weight: 400;">"Would we have found success in South Korea if U.S. beef was still tariffed at 40% and U.S. pork at 25%?" Spronk asked. "Would we have been able to develop Central and South America, or the Dominican Republic, into reliable destinations for U.S. red meat?"</p> <p style="font-weight: 400;">While they are not full-blown FTAs, Spronk also praised the market access gains achieved in the U.S.-China Phase One Economic and Trade Agreement and the U.S.-Japan Agreement. </p> <p style="font-weight: 400;">"With the weak yen and other headwinds in Japan, imagine trying to compete effectively there if U.S. beef and pork were still at a tariff disadvantage", Spronk noted. </p> <p style="font-weight: 400;">USMEF President and CEO Dan Halstrom followed with an update on year-to-date export results for U.S. pork, beef and lamb. On the pork side, Halstrom explained that while shipments to leading market Mexico are on a record pace, U.S. pork is achieving broad-based growth in several regions. Halstrom noted that first quarter export value ($2.1 billion) equated to more than $64 per hog slaughtered, while March exports averaged nearly $71 per head. </p> <p style="font-weight: 400;">March was also a great month for U.S. beef export value, which equated to nearly $455 per head of fed slaughter. The first quarter average was $408, up 9% from a year ago, which Halstrom said was a very encouraging metric. </p> <p style="font-weight: 400;">"This tells me that the global consumer is willing to pay because they understand the value of U.S. beef", Halstrom said. "We’re different. We’re higher value, higher perception. U.S. beef is not a commodity product, like a lot of our competitors. This is a key takeaway". </p> <p style="font-weight: 400;">CattleFax CEO Randy Blach provides an update on herd rebuilding and explains factors impacting U.S. cattle and beef production</p> <p style="font-weight: 400;">Guest speaker Randy Blach, CEO of CattleFax, echoed these sentiments in explaining how U.S. beef competes for the consumer dollar, both in the U.S. and internationally. </p> <p style="font-weight: 400;">"The biggest change in the beef industry has been quality", Blach said. "And we can never lose sight of that – our niche is grain-fed, high-quality beef that really nobody else can produce around the globe. Those of you who are producers in the room, you have also invested in genetics and you have gotten paid dividends for those decisions". </p> <p style="font-weight: 400;">Blach also gave an update on the U.S. cattle industry’s herd rebuilding efforts. He noted that the U.S. herd is not yet in expansion mode, but liquidation has definitely slowed, and the herd size has stabilized. He cautioned that even when expansion does materialize, it will not mirror the previous expansion cycle.</p> <p style="font-weight: 400;">"The cost of money is significantly different, and there’s a worry hanging over people’s heads about going back into a La Niña [weather pattern],” Blach said. "The last cattle cycle saw the most rapid expansion in the history of our industry in 2014 and 2015. This time I think we’ll get some expansion, but it's going to stretch out over a longer period of time". </p> <p style="font-weight: 400;">As for expanding exports, Blach stressed the need for patience and persistence in developing new markets. </p> <p style="font-weight: 400;">"During my career at CattleFax, I have seen how USMEF is able to go into these markets and build a foundation", he explained. "Japan didn't just become our biggest market overnight, did they? It took decades to build that market, to build confidence and to build relationships. This is not instant gratification that you're talking about. You need to have a vision of the decisions you're making today, and know that we may not see the fruit of those decisions until five or 10 years down the road". </p> <p style="font-weight: 400;">Daniel Whitley, administrator of USDA’s Foreign Agricultural Service, praised USMEF members for their productivity gains while also providing an update on RAPP funding allocations. He highlighted RAPP’s goal of helping U.S. exporters expand their customer base beyond traditional and established markets, focusing on regions such as Africa, Latin America and Southeast Asia. </p> <p style="font-weight: 400;">Whitley noted that RAPP places a specific emphasis on Africa, which is projected to hold 25% of the world’s population by 2050. That same year, the planet’s total population is expected to reach 10 billion, which presents a massive food production challenge. </p> <p style="font-weight: 400;">"There is no way – no way – that the global agricultural community will be able to solve the problem of feeding 10 billion people by the year 2050 if we don't embrace science, technology and innovation", Whitley said. "All of the wonderful seed techniques, all of the wonderful techniques we use to grow livestock and farm animal products, we need all of these techniques. We're not going to find new land and plant our way out of this problem, so there's really only one path forward and I do think it's the embrace of science, technology and innovation".</p> <p style="font-weight: 400;">USMEF members also received unique insights about global food security issues from Kip Tom, former U.S. ambassador to the United Nations for Food and Agriculture. Ambassador Tom stressed that our national security is dependent on our food security, and he too emphasized the need to embrace production technologies. </p> <p style="font-weight: 400;">"The innovation that has taken place in agriculture, whether it's on the livestock side, or the grain side, or food processing – it’s something we need to be very proud of", Tom said. "We oftentimes say that the U.S. innovates, China replicates and the EU regulates. But we need to make sure we keep those in check, so that we can continue to innovate, grow our economy and grow this industry". </p> <p style="font-weight: 400;">Kip Tom, former U.S. ambassador to the United Nations for Food and Agriculture, discusses food security and factors impacting global food trade</p> <p style="font-weight: 400;">While Tom believes the U.S. must pay close attention to the global trade advances made by major agricultural competitors, he shares the opinion that an emphasis on quality will differentiate U.S. products and lead to continuing opportunities for American agriculture. </p> <p style="font-weight: 400;">"When I look at Brazil, for example, and what they're exporting in terms of animal proteins, what they're doing in terms of exporting grains, the reality is, they're mostly exporting commodities", said Tom."And this is where the real opportunity is for U.S. agriculture – to make sure that we add value and ensure that we set ourselves apart in the global marketplace, to maintain and grow our markets".</p> | 1 | Events | adrian.lazar@industriacarnii.ro | 2024-05-27 00:05:32 | 2025-08-10 22:47:09 | Details Edit Delete | |
| 7386 | INTERPORC: Leadership in animal welfare | The white pig sector in Spain has demonstrated numerous times its willingness to immediately implement any change that improves its production system, a reality that is especially palpable in terms of animal welfare. Professionals in the white pork sector in Spain work following the standards of the European model, whose legislation is the most demanding in the world in all production parameters. | <p><span lang="DE">Over time, this has shaped a work model that is based on modern, precision livestock farming that shines especially in one of the parameters most in demand by today's consumers: animal welfare.</span></p> <p><span lang="DE">One of the main reasons is that the sector has been given its own seal that is even more demanding than the law itself: B+ Animal Welfare Commitment from INTERPORC, an organization fully aligned with the improvement of animal welfare and that promotes initiatives that develop it within the sector.</span></p> <p><span lang="DE">The first thing to highlight is that the B+ Animal Welfare Commitment seal is voluntary, so joining it shows the absolute conviction of a company to guarantee the best possible treatment for its animals at each link in the chain.</span></p> <p><span lang="DE">This is because the content of its INTERPORC Animal Welfare Spain (IAWS) Technical Regulation leads companies that adopt it to install a holistic vision of animal welfare in their way of working. From the life of the animal on the farm, to its transportation and slaughter in the slaughterhouse, all processes and phases of the pigs' lives are analyzed and parameterized to guarantee maximum welfare conditions.</span></p> <p><span lang="DE">That is, it requires an additional and voluntary effort to be made in key phases such as traceability, feeding, sanitary conditions, biosecurity, animal health, food safety and animal housing.</span></p> <p><span lang="DE">IAWS was born from scientific reality, since it was written by a Scientific Committee of experts in animal welfare, which in turn followed the guidelines set in this matter by the World Organization for Animal Health (WHO).</span></p> <p><span lang="DE">The WHOA describes animal well-being as the physical and mental state of an animal in relation to the conditions in which it lives and with respect to five freedoms: freedom from hunger, thirst and malnutrition; of fear and anguish; physical and thermal discomfort; of pain, injury and illness; and to manifest natural behavior.</span></p> <p><span lang="DE">IAWS imposes conditions that lead to full compliance with respect for those freedoms. Furthermore, for absolute rigor, the Regulation establishes that verification of compliance must be carried out by a certifying company that is outside the sector and is accredited by the National Accreditation Entity of Spain, an organization that, in turn, accredits the Regulation itself.</span></p> <p><span lang="DE">These are data that also allow INTERPORC to bring confidence and transparency to the consumer. Those products that bear the seal certify that they have been manufactured with the highest animal welfare standards in the world. From a sectoral point of view, the will of Spain's white pork sector to self-impose standards that go even beyond what the law requires is reaffirmed.</span></p> | 1 | Technology | adrian.lazar@industriacarnii.ro | 2024-05-27 00:15:01 | 2025-08-11 05:11:11 | Details Edit Delete | |
| 7387 | Americas Expo, a great success for US poultry exporters | The sixth edition of the Americas Expo, which was held at Casa Santo Domingo in Antigua, Guatemala, was a resounding success, with more than 200 importers from eight Central and South American countries gathering together with 39 USAPEEC member companies for educational seminars, a trade show, and a trade reception. | <p><span lang="DE">The USAPEEC event, which received sponsorship from the National Turkey Federation (NTF), the USDA, and the United Soybean Board (USB), and support from the Office of Agricultural Affairs of the Embassy of the United States, strengthens relationships between importers from South America, Central America, and the Caribbean and exporters of U.S. poultry and egg products.</span></p> <p><span lang="DE">The Americas Expo has experienced significant growth since its inception in 2019, making it a true success story. Sponsorships from USAPEEC members Trade Cafe, Bassett and Walker, Lamex, Food Link Group, Globex, APM Terminals, Andes Global, and Quirch, along with funding provided by the NTF, USB, and USDA, helped USAPEEC boost attendance.</span></p> <p><span lang="DE">In a sign of the show’s impact in the region, U.S. Ambassador to Guatemala Tobin Bradley and USDA Agricultural Counselor Marcella Rondon, attended the show to meet with exhibitors and learn more about their goals and activities in the region. Rondon also delivered welcome remarks highlighting the growth in trade between Guatemala and the U.S. and the goals both countries can work together to achieve.</span></p> | 1 | Events | adrian.lazar@industriacarnii.ro | 2024-05-28 00:05:05 | 2025-08-10 06:39:23 | Details Edit Delete | |
| 7388 | Lamb sales soar as shoppers seek a traditional Easter | Shoppers switched to Lamb from chicken and other proteins in a standout early spring performance at the retail tills, according to Hybu Cig Cymru- Meat Promotion Wales (HCC). | <p><span lang="DE">Roasting joints spearheaded a bumper year-on-year growth, with a remarkable 24 per cent volume increase, constituting 73 per cent of total lamb volume sold, Easter shopping data from consumer experts Kantar reveals. Wales outshone other parts of Britain with a surge in volumes of almost nine per cent.</span></p> <p><span lang="DE">"It seems that after months of belt-tightening our customers decided to push the boat out at Easter and chose the traditional favourite- a succulent lamb roasting joint", said Glesni Phillips, Hybu Cig Cymru- Meat Promotion Wales’ (HCC) Intelligence, Analysis & Business Insight Executive. </span></p> <p><span lang="DE">Lamb roasting joints showed remarkable volume growth when compared with 2023’s holiday, despite their comparatively higher cost among other red meat cuts. Kantar’s overview suggests Lamb won over shoppers from other proteins, such as Chicken, this Easter, with the rise in roasting joint purchases attracting a significant additional 296,000 shoppers.</span></p> <p><span lang="DE">"The data indicates consumers treated themselves to fresh roasting joints and eschewed cheaper frozen red meat products this Easter, despite many continuing to experience financial pressures", assessed Glesni. "Frozen volumes sold decreased by four per cent compared to the previous year, whereas sales of fresh red meat increased by almost two per cent".</span></p> <p><span lang="DE">"Shoppers appear to have found value through promotional offers. During Easter, the majority of retailers typically ramp up promotions across all product categories. Notably, all red meat proteins experienced growth in promotions compared to last Easter; however, Lamb stood out as the only protein to achieve volume growth both on and off promotion", said Glesni.</span></p> <p><span lang="DE">One exception to the retail Lamb sales surge was the Independent Butcher sector, witnessing a nearly 20 per cent decline in volume compared to the previous year. "This was possibly due to their typically higher price point on average, coupled with a reduced ability to leverage promotions compared to larger retailers during the Easter season", said Glesni.</span></p> | 1 | Market | adrian.lazar@industriacarnii.ro | 2024-05-28 00:10:12 | 2025-08-10 23:09:18 | Details Edit Delete | |
| 7389 | China imported more than a million tons of beef in four months | China's beef import volumes continue to break records. In April, 224,000 thousand tons entered, a year-on-year increase of 23%, and the million tons were exceeded in the first four months. | <p style="font-weight: 400;">Between January and April, China purchased 190,000 tons more than last year in the same period, an increase of 23%, for a value of US$ 4,775 million, which represents an increase of 10% compared to 2023.</p> <p style="font-weight: 400;">The imported value in April was US$ 1,094 million, 13% more than in April 2023. The average price was US$ 4,886 per ton, stable compared to US$ 4,875 in March and 7.6% lower than the same month of 2023. For the four-month period the average is US$ 4,805 per ton.</p> <p style="font-weight: 400;">In each month of 2024, historical maximum volumes have been exceeded and considering the last 12 rolling months, China imported 2.92 million tons.</p> | 1 | Market | adrian.lazar@industriacarnii.ro | 2024-05-28 00:15:09 | 2025-08-10 17:24:29 | Details Edit Delete | |
| 7390 | Fragedo, the best ranked brand in the food industry in Brand Finance Romania | Fragedo, TRANSAVIA's iconic brand, keeps on rising with one more position in the prestigious top published by Brand Finance® Romania 50, 2024 edition, being the best ranked brand in the food industry, with an appraised brand value of 109 million euros. Up by almost 27% compared to the previous year, Fragedo ranks 14th, up by one position compared to the previous year, confirming consumers' appetite for safe and high-quality Romanian products. | <p style="font-weight: 400;">This outstanding performance reflects the vision and relentless efforts of Romania's largest poultry producer. Dedicated to excellence and continuously adapting to market needs, the team ensures full consumer satisfaction by providing safe, high-quality chicken products.</p> <p style="font-weight: 400;">"We are proud that our iconic brand, Fragedo, is at the top of the most valuable brands in the food industry in Romania, ascending another position in the Brand Finance® Romania 50 ranking. Once again, we prove that day after day, we do everything exactly right, from grain to fork, earning and maintaining the trust and loyalty of consumers who choose our products for their families. This result underlines the commitment of our family-owned business, with 100% Romanian capital, to quality, safety and continuous innovation in the food sector, through which we act sustainably, providing both quality products and inspiration and best practice models for the whole industry", says Ioan Popa, President and Founder of TRANSAVIA</p> <p style="font-weight: 400;">Fragedo, the chicken meat market leader, stands out through an honest, consumer-driven approach, offering a wide range of safe, high-quality products that create an exceptional consumer experience. Key elements of this approach include flawless product safety and quality, diversity and versatility of the product range, honest communication without exaggeration or marketing gimmicks, extensive distribution and the courage to come up with innovations beyond the product.</p> <p style="font-weight: 400;">The Romanian brand follows strict production standards and has implemented rigorous protocols to ensure the safety and quality of the products offered to consumers. From portioned products and ready-made specialties based on their own recipes, such as Fragedo Vin Prietenii la tine or Fragedo Deli, o traditional grilled chicken, boneless breast or chicken thighs, wings, drumsticks or liver, consumers are guaranteed to enjoy quality natural products that ensure superior nutritional values and an authentic taste that tastes as good every time.</p> <p style="font-weight: 400;">Romania's best-selling chicken brand has conquered other markets where TRANSAVIA exports about 30% of its production. In addition, it is the only brand in the category that promotes the authenticity, quality and safety of local products, being the initiator of the "Authentic Romanian" program, which brings Romanian products and brands from various sectors under the same concept, collaborating to create a universe where Romanian consumers can be inspired while promoting the local economy. Partners of the program include TRANSAVIA, Artesana, Cramele Recaș, Mobexpert, Pangram Reșița - Monte Banato and Theodora Golf Club, companies united by the same values and the desire for sustainable development. With this programme, Fragedo goes one step further and demonstrates its firm commitment to supporting high quality local production and promoting Romanian brands, both in the country and on international markets.</p> <p style="font-weight: 400;">In addition to the analysis of individual brands, the Brand Finance® Romania 50 report also ranks the 10 most valuable brands portfolios, calculated for those businesses using more than one brand in the market. In this ranking, Romania's largest poultry producer, TRANSAVIA, is placed at the top of the food industry companies in the 4th position, surpassed only by two other multinational beverage companies and a local IT&C retailer. Enhanced by a unique business model in the region, the 100% Romanian-owned family business that fully integrates its entire operation vertically, ensures quality, safety, and sustainability across the entire production chain—from grain to fork. This approach has driven a 9% year-on-year growth, bringing the cumulative value of the Romanian chicken market leader's brands portfolio to €113 million.</p> <p style="font-weight: 400;">According to the information included in the Brand Finance® Romania 50 report, "in contrast to the deceleration of the Romanian economy as a whole (growth of only 2% in 2023), the combined value of the 50 most valuable Romanian brands increased by 5.6% year-on-year to €7 billion".</p> | 1 | Market | adrian.lazar@industriacarnii.ro | 2024-05-28 00:20:32 | 2025-08-11 08:02:22 | Details Edit Delete | |
| 7391 | Quality Meat Scotland starts search for new Scotch ambassadors | Quality Meat Scotland (QMS) is looking for ambassadors to support its wider reputation work to promote the benefits of Scotch Beef, Scotch Lamb and Specially Selected Pork to communities around Scotland. | <p><span lang="DE">Ambassadors will be involved in various activities including on-farm food and farming events, classroom sessions and cookery demonstrations. They will also provide support at industry events such as Scotsheep, and may be asked to feature in case studies as part of campaign work as part of the role.</span></p> <p><span lang="DE">The positions help to fulfil a key part of QMS’s strategy to connect with consumers about the benefits of including red meat as part of a healthy, balanced and sustainable diet.</span></p> <p><span lang="DE">"For these roles, where ambassadors will be paid for the time involved, we are looking for candidates with a genuine passion for agriculture and who enjoy working with young people", explains Tracy Martin, Health and Education Coordinator at Quality Meat Scotland.</span></p> <p><span lang="DE">"We would welcome applications from people who have good communication and interpersonal skills, and are keen to be part of a team which is passionate about talking to people about the positives of Scotland’s red meat sector from farm to fork.</span></p> <p><span lang="DE">"It’s an opportunity to get involved in something that is really rewarding, and is crucial part of QMS’s remit to help educate people about the benefits of Scotch and Specially Selected brands. If you would like to be part of our team, we would love to hear from you".</span></p> <p><span lang="DE">Daniella Forbes, who works in a similar role as a QMS cookery demonstrator, adds: "I have been delivering cookery demos and workshops in schools around the Central Belt for over six years. The QMS initiative is such a great opportunity to showcase Scottish produce and cookery skills to our young people. Not only does it make them more knowledgeable about how our world class red meat is produced, it also encourages them to taste ingredients that may be new to them, and inspires them to cook the dishes themselves".</span></p> | 1 | Industry | adrian.lazar@industriacarnii.ro | 2024-05-29 00:05:53 | 2025-08-11 08:14:49 | Details Edit Delete | |
| 7392 | New Zealand: The red meat sector welcomes UAE trade talks | The red meat sector has welcomed the start of trade negotiations between New Zealand and the United Arab Emirates (UAE), saying a high-quality and comprehensive agreement would further open opportunities to increase trade between the two countries. | <p style="font-weight: 400;">The UAE is an important market for New Zealand’s red meat sector, generating $47 million of export earnings in 2023, making it the second largest market in the Gulf Cooperation Council after Saudi Arabia.</p> <p style="font-weight: 400;">High-value chilled beef is the most valuable export sub-category to the UAE, worth $31 million in 2023, making the UAE New Zealand’s fourth largest chilled beef market behind the US, China, and Japan.</p> <p style="font-weight: 400;">MIA chief executive Sirma Karapeeva said existing exports to the UAE have been supported by New Zealand’s internationally recognised reputation as a supplier of high-quality halal products and the zero tariff on chilled beef and lamb products.</p> <p style="font-weight: 400;">"A high-quality and comprehensive agreement would open the door to reduce tariffs on other products that we export to the Middle East including frozen beef and lamb, and wool.</p> <p style="font-weight: 400;">"That would represent a boost for our exporters, particularly as our industry looks to support the Government to meet its goal of doubling the value of New Zealand’s exports over the next decade".</p> <p style="font-weight: 400;">Beef + Lamb New Zealand Chief Executive Sam McIvor said the UAE is among the world’s wealthiest economies.</p> <p style="font-weight: 400;">"There is increasing demand in the market for the high-quality, safe, sustainable, and nutritious products that the sector produces.</p> <p style="font-weight: 400;">"What has underpinned the success of our export strategy over the last couple of decades has been to have as many open markets as possible, so we have options for capturing the highest price possible for all cuts for our farmers.</p> <p style="font-weight: 400;">"Not only will our farmers and exporters benefit from such an agreement, we know that export growth benefits all New Zealanders so its critically important that a comprehensive agreement succeeds".</p> | 1 | Retail | adrian.lazar@industriacarnii.ro | 2024-05-29 00:10:04 | 2025-08-11 07:06:16 | Details Edit Delete | |
| 7393 | Frontrunner Vion makes CO2 footprint in pork chain insightful and transparent | Vion is the first to succeed in calculating the CO2 footprint of pork from a large group of pig farmers at farm level with actual data. | <p><span lang="DE">Vion initiated and commissioned the development of the CO</span><sub><span lang="DE">2</span></sub><span lang="DE"> footprint calculator, which was developed together with data company ImpactBuying. It uses the calculation method published by Wageningen University & Research (WUR) for pork. With this calculator, Vion provides insight into the total CO</span><sub><span lang="DE">2</span></sub><span lang="DE"> emissions in the production chain of pork products, from the seed for the cattle feed to the transport of the final product to the shop. This allows Vion to work with pig farmers, transporters and retail organisations on measures to reduce the CO</span><sub><span lang="DE">2</span></sub><span lang="DE"> footprint in the chain.</span></p> <p><span lang="DE">Throughout the meat production chain, greenhouse gases are emitted at various stages, mainly CO</span><sub><span lang="DE">2</span></sub><span lang="DE"> and methane (CH</span><sub><span lang="DE">4</span></sub><span lang="DE">). Less than 3% of these relate to the process at Vion and energy use in production. The vast majority of the remaining more than 97% emissions occur in the phases before slaughter. That part of the chain is where many of the opportunities to further reduce the footprint lie.</span></p> <p><strong><span lang="DE">Cooperation throughout the chain</span><span lang="DE"><br /></span></strong><span lang="DE">Only through cooperation with all chain partners can emissions be identified and reduced at each step. In 2019, Vion took the first step. Together with a group of pig farmers, a start was then made to calculate emissions in pig farming. This was subsequently joined by cattle feed producers, government agencies and retail organisations.</span></p> <p><strong><span lang="DE">Transparency thanks to European standard</span><span lang="DE"><br /></span></strong><span lang="DE">Emissions throughout the pork chain are calculated with the help of WUR. The first step is to draw up an LCA, a Life Cycle Assessment, which meticulously maps each step in the chain. Here, calculations are made according to the European standard for calculating a carbon footprint of products, the Product Environmental Footprint (PEF). This PEF standard is the basis for a fully transparent and objective calculation developed for all of Europe.</span></p> <p><strong><span lang="DE">Emissions from the total pork chain</span><span lang="DE"><br /></span></strong><span lang="DE">Collaboration across the chain is key. It involves many partners and large amounts of data to be collected, verified and processed. This is the specialism of development partner ImpactBuying. The cooperation and deployment of the CO</span><sub><span lang="DE">2</span></sub><span lang="DE"> footprint calculator have now resulted in the total CO</span><sub><span lang="DE">2</span></sub><span lang="DE"> footprint of Vion pork production for Dutch retail being made visible. With primary data coming directly from all partners and via JoinData in the blockchain traceability platform designed by ImpactBuying and Vion. This provides an extra layer of trust and verified evidence. Work is currently underway to calculate footprints for the years 2022 and 2023.</span></p> <p><strong><span lang="DE">Sustainability information to consumers</span><span lang="DE"><br /></span></strong><span lang="DE">The demand for transparency on the CO</span><sub><span lang="DE">2</span></sub><span lang="DE"> footprint of food comes largely from retail. Supermarkets find it important to give their customers information about the sustainability of their products on packaging. The results of the CO</span><sub><span lang="DE">2</span></sub><span lang="DE"> footprint calculator make that possible.</span></p> <p><strong><span lang="DE">Available for the entire food industry</span><span lang="DE"><br /></span></strong><span lang="DE">Demands for more transparency on the food industry’s CO</span><sub><span lang="DE">2</span></sub><span lang="DE"> footprint are growing. Understanding the carbon footprint is essential to work on measures to protect the environment and climate. Ronald Lotgerink, Chief Executive Officer of Vion: "We have high sustainability ambitions at Vion and the development of the CO</span><sub><span lang="DE">2</span></sub><span lang="DE"> footprint calculator fits in very well. We also see the development as a successful pilot for the entire industry. Both ImpactBuying and Vion believe it is important that other producers also start using the CO</span><sub><span lang="DE">2</span></sub><span lang="DE"> footprint calculator. As initiator and client, we are proud of the impulse we are thereby giving to the sustainability ambitions in our chains</span><span lang="DE">".</span></p> | 1 | Technology | adrian.lazar@industriacarnii.ro | 2024-05-29 00:15:52 | 2025-08-10 02:44:49 | Details Edit Delete | |
| 7394 | USMEF members examine consumer trends, promotion of underutilized cuts | The U.S. Meat Export Federation (USMEF) wrapped up its Spring Conference Friday, May 24, with a closing general session focused on red meat industry efforts to build demand in international markets for beef and pork cuts that have limited domestic use. | <p>USMEF Director of Trade Analysis Jessica Spreitzer moderated a panel of USMEF representatives working in Mexico, South America, Japan, South Korea and Taiwan, who highlighted marketing efforts showcasing the attributes of underutilized U.S. cuts.</p> <p>Spreitzer discussed USMEF strategies to develop demand for cuts specifically from the pork loin and beef round primals, pointing to estimates that loin exports now account for about 20% of U.S. production, up from roughly 10% five years ago. On export demand for underutilized beef cuts, she noted that export markets account for 42% of the total U.S. production of the gooseneck round, 30% of the chuck shoulder clod and 18% of top inside round.</p> <p>"The export side adds pricing competition, potential customers and ultimately brings added value to these underutilized cuts", said Spreitzer.</p> <p>Lorenzo Elizalde, USMEF’s director of trade and marketing in Mexico, highlighted USMEF’s mobile training program, which utilizes a variety of U.S. meat promotional vehicles to educate importers and distributors, and their customers, on underutilized cuts. Elizalde described how USMEF is also utilizing these vehicles for month-long promotional campaigns for specific cuts such as U.S. pork loin, beef knuckle and outside round. The U.S. meat trucks also park outside major supermarket outlets, sampling and promoting the cuts that are displayed inside the stores.</p> <p>USMEF Latin America Director Homero Recio focused his comments on merchandising of underutilized cuts in Colombia, Peru and Chile, and how USMEF is working to promote new uses for U.S. pork and beef in these markets. Recio highlighted a USMEF research effort in Chile designed to promote rotisserie pork, using loin rib-end. In Colombia, where beef liver is popular, USMEF is promoting new dishes such as beef liver brochettes with pineapple.</p> <p>"For U.S. pork as an example, we’re working to move the trade beyond simply offering ‘pork chops’ to packaging and merchandising U.S. pork ribeyes and cowboy steaks", said Recio. "We’re also encouraging the trade and their customers to utilize pork in new products such as pulled pork in a waffle cone and Boston butt in a ground pork burger".</p> <p>Japan Marketing Manager Taichi Uemura explained that the majority of Japan’s chilled pork imports are loins, mostly sold thinly sliced at retail for use in popular Japanese dishes. Uemara described USMEF’s new roast pork initiative in which USMEF is working to expand consumers’ usage of the U.S. loin. Explaining that many Japanese households do not have ovens, he said the new marketing program works to teach consumers how to create a roast pork dish using U.S. pork loin slices.</p> <p>Taiwan’s beef import market is traditionally competitive and price-sensitive, and USMEF has been aggressively promoting a range of alternative U.S. beef cuts for about 10 years. Alex Sun, USMEF’s senior marketing manager, said the strategic focus for the foodservice sector in 2024 is on the outside round flat and the top round. Sun explained that importers are typically not familiar with the versatility of these cuts, so USMEF conducts educational seminars showing them how to fabricate them for foodservice. The importers’ foodservice customers are then presented with ideas for new dishes utilizing the cuts.</p> <p>Elly Sung, senior marketing manager in Korea, reported that USMEF is working to expand U.S. pork’s usage by comparing its quality and versatility alongside domestic product for importers, distributors and their customers. USMEF is also promoting usage of U.S. pork with home meal replacement and restaurant meal replacement companies, pointing out a recent product development success in which U.S. pork is utilized in a crispy, cheesy pork cutlet that is gaining popularity with Korean consumers.</p> <p><strong>Insights from consumer experts, at home and overseas</strong></p> <p>Thursday’s general session featured U.S. consumer insights from Anne-Marie Roerink, meat consumer expert and author of the Power of Meat report. Joining her for a panel discussion were USMEF Vice President of Economic Analysis Erin Borror and USMEF representatives from Japan, Central America and South Korea who shared market observations and described how consumer trends guide market development strategies and tactics.</p> <p>A common theme through Roerink’s presentation and the ensuing panel discussion was how consumer behaviors, domestic and international, have changed due to inflation and the sharp rise in food prices since 2019. At the end of the day, said Roerink, people are simply adjusting their household budgets and trying to do more with less.</p> <p>"We see some massive differences in where people are getting their meal inspiration ideas. Gen Z, it's all about the visual and it’s all about the digital – Tik Tok, YouTube and Instagram", said Roerink. "Then you look at some of the older generations and you'll see it's all about routine. So the big question is, how can we make meat a routine in those younger generations as well?"</p> <p>Lucia Ruano, USMEF representative in Central America and the Dominican Republic, brought up a recent survey in Guatemala showing that family, friends and social media are the top three influences in consumers’ food purchasing decisions. Ruano described how USMEF utilizes social media in the region to establish itself as a trusted resource for consumers on nutrition, food handling and safety, sustainability and how to properly prepare pork and beef to get the best eating experience.</p> <p>Taz Hijikata, USMEF’s senior director of consumer affairs in Japan, discussed the country’s overall awareness about protein’s importance, especially in the aging population but also among younger generations. USMEF targets Japanese consumers through social media, often with content from influencers that includes messaging about how U.S. beef and pork can meet their daily protein needs.</p> <p>Jihae Yang, who is based in Korea and serves as USMEF’s vice president of the Asia Pacific, said it is critical for the red meat industry to monitor and understand the evolving purchasing behavior of younger generations and to evolve along with them.</p> <p>"Across all markets, younger consumers are looking for convenience, nutrition, quality and to reduce food waste and save money,” Yang said. “And there are foodies who are also looking for professional information about cooking. We are increasingly using social media influencers, which is a cost-effective way for us to reach younger audiences with relevant information and the right messaging about U.S. beef and pork".</p> | 1 | Market | adrian.lazar@industriacarnii.ro | 2024-05-29 00:20:06 | 2025-08-10 23:10:10 | Details Edit Delete | |
| 7395 | AHDB: Showcasing British pork at SIAL China | SIAL China is expected to attract more than 1,500 international exhibitors and nearly 100,000 buyers. It is a key platform for exporters’ products to take centre stage in front of existing and potential new clients. | <p><span lang="DE">China remains the UK’s largest single market for pig meat exports, taking 112,218 t in 2023, worth over £179m. There continues to be strong demand for fifth-quarter exports with 58.8% of volume shipped falling into this category. The latest data shows that in the first quarter of 2024 alone, UK pork exports to China totalled 28,189 t and were valued at £37m.</span></p> <p><span lang="DE">Asia holds significant potential for UK exports due to its large population, increasing middle-class wealth, rising meat consumption and consumers’ high regard for food safety and quality.</span></p> <p><span lang="DE">Jonathan Eckley, AHDB Head of International Trade Development, said:</span></p> <p><span lang="DE">"China is a major market for British pork due to its substantial demand and ongoing growth potential. SIAL China is a critical event for us as it provides a unique opportunity to showcase our high-quality products to a vast audience of international buyers.</span></p> <p><span lang="DE">"This platform is essential for strengthening our relationships with existing clients and establishing connections with new potential customers. Our presence at SIAL China highlights our dedication to expanding our reach in this key market and supporting our exporters in maximising their opportunities.</span></p> <p><span lang="DE">"We maintain an important presence in China via Holly Chen, our representative who works solely for AHDB via the China-Britain Business Council".</span></p> | 1 | Events | adrian.lazar@industriacarnii.ro | 2024-05-29 00:25:11 | 2025-08-11 02:34:54 | Details Edit Delete | |
| 7396 | INTERPORC highlights the food safety of Spanish pork products to the Vice Minister of Agriculture of China | The food safety guaranteed by Spanish pork products is highly appreciated by the Chinese authorities, and they make it one of the main arguments that have led Spain to be the first supplier in that market. This was highlighted during the meeting held in Madrid by INTERPORC with the Vice Minister of Agriculture and Rural Affairs of China, Ma Youxiang. | <p><span lang="DE">The meeting between Alberto Herranz, general director of the Interprofessional, and the Chinese Vice Minister focused on the excellent relations that the Spanish pig sector maintains with that country. Thus, the general director of INTERPORC recalled that, in 2023, “Spain exported 560,488 tons of pork to China for a value of 1,223 million. This represents 20.33% of the total volume of Spanish pork exports and 13.72% of the value.”</span></p> <p><span lang="DE">Going into more detail, fresh meat makes up the most important item of that total, with 294,885 tons for a value of 682.1 million euros. In addition, other products that stand out are offal, 260,608 tons worth 501.1 million euros and ham, 2,404 tons worth 35.6 million euros.</span></p> <p><span lang="DE">With this volume, Spain's white pork sector remains China's leading supplier of pork products, contributing with 20.95% of this market's imports. Figures that place Spain far ahead of other countries such as the USA (15.9%), Brazil (15.8%), the Netherlands (9.0%), Canada (9.0%) and Denmark ( 8.80%).</span></p> <p><span lang="DE">After the meeting, INTERPORC offered the Chinese delegation a ham cutting demonstration so that they could appreciate the quality and nutritional qualities of this white pork product from Spain.</span></p> <p><span lang="DE">Alberto Herranz has also conveyed to the Vice Minister "the importance of opening new opportunities in the Chinese market for manufactured products since they are highly appreciated by the Chinese consumer".</span></p> <p><span lang="DE">In this sense, INTERPORC's presence at the SIAL Shanghai fair, which is being held this week, is an excellent opportunity to show local distributors the potential of the Spanish pork sector as an international leader. A participation that will also have the important support of the Minister of Agriculture, Fisheries and Food, Luis Planas.</span></p> <p><span lang="DE">The Interprofessional attends this event together with 20 of the main Spanish pig companies, which have a joint production capacity of more than 3 million tons per year, an export value of more than 3,800 million euros and a total turnover of more than 11,500 millions of euros.</span></p> | 1 | Market | adrian.lazar@industriacarnii.ro | 2024-05-29 00:30:17 | 2025-08-10 23:10:43 | Details Edit Delete | |
| 7397 | Australian goat production is the G.O.A.T (greatest of all time) | The Australian Bureau of Statistics (ABS) recently released their official production and slaughter figures for the first quarter of 2024, informs Meat & Livestock Australia (MLA). | <p><span lang="DE">The ABS data showed that in the three months to 31 March 2024, there were more goats processed than ever before in Australia. Goat slaughter, including kids, for the quarter totalled 754,141, which is the first time the number of goats processed in a single quarter exceeded 750,000.</span></p> <p><span lang="DE">The increase in national goat processing capacity can be observed in these numbers. Goat processing in NSW has jumped 4,787% since March 2022, largely thanks to the reopening of the Bourke processing plant. As numbers being processed in NSW grow, the state is closing in on Queensland for the title of second biggest goat producing state behind Victoria.</span></p> <p><span lang="DE">The new record for goat slaughter, set in Q1 2024, was 5.4% higher than the previous record of 715,745 goats processed during Q1 of 2017.</span></p> <p><span lang="DE">The record slaughter also translated to record goatmeat production. The industry saw a new record set for goat meat produced across the first three months of 2024, with a total of 11,777 tonnes of goat meat. This tops the previous record from Q1 2017 of 11,335 tonnes of goat meat produced.</span></p> <p><span lang="DE">The average carcase weights have remained between 15kg and 16kg for the fifth consecutive quarter. Queensland goats averaged 16.6kg/head for the quarters – the heaviest of any state by nearly 1kg.</span></p> <p><span lang="DE">The record goat production and slaughter has occurred when lamb production is also simultaneously at record levels. In Q1 2024 nearly 7 million lambs were slaughtered, and mutton production also remained relatively high.</span></p> <p><span lang="DE">Given Australia is the largest exporter of both sheepmeat and goatmeat, there is ample supply of goat and sheepmeat globally. This is partially behind subdued sheep, lamb, and goat livestock prices.</span></p> <p><span lang="DE">Positively, the record goat production volumes means there has never been as much goatmeat available in both the domestic and international markets. This provides consumers across the world a great opportunity to try goatmeat.</span></p> | 1 | Market | adrian.lazar@industriacarnii.ro | 2024-05-30 00:05:07 | 2025-08-11 07:38:31 | Details Edit Delete | |
| 7398 | First quarter red meat export data reflects weaker Chinese demand | New Zealand exported $2.58 billion worth of red meat products in the first quarter of the year as the sector continues to face weaker pricing and demand in China. | <p>Overall red meat exports were down by five per cent from the first quarter of 2023, the lowest value for the quarter since 2018, according to an analysis by the Meat Industry Association (MIA).</p> <p><span lang="DE">MIA chief executive Sirma Karapeeva said the weaker Chinese market was partly offset by good demand from North America and there are signs of some recovery in the United Kingdom and Japan.</span></p> <p><span lang="DE">However, China remains challenging, with exports down 27 per cent to $796 million. Most other top markets remained steady or increased.</span></p> <p><span lang="DE">Exports to the US were up by 11 per cent to $658 million, the UK by 44 per cent to $126 million, Japan by 26 per cent to $117 million, and the Netherlands steady at $114 million.</span></p> <p><span lang="DE">However, exports to Korea dropped 30 per cent to $46 million for the quarter, and exports to Germany dropped by 18 per cent to $62 million.</span></p> <p><span lang="DE">Sheepmeat export volumes were up three per cent to 119,244 tonnes, and beef by two per cent to 129,375 tonnes. However, the value of sheepmeat was down five per cent to $1.04 billion.</span></p> <p><span lang="DE">Beef remained unchanged at $1.08 billion. Ms Karapeeva said it is encouraging to see the positive performance of chilled products.</span></p> <p><span lang="DE">While the volume and value of frozen exports was down or unchanged, chilled exports of both sheepmeat and beef increased. Chilled sheepmeat exports increased 17 per cent by volume to 13,202 tonnes and 11 per cent by value to $204 million on the first quarter of last year.</span></p> <p><span lang="DE">This included China, with an increase of 40 per cent by volume to 107 tonnes, and 61 per cent by value to $3.4 million.</span></p> <p><span lang="DE">Chilled beef exports increased 26 per cent by volume to 9,112 tonnes and 28 per cent by value to $141 million.</span></p> <p><span lang="DE">"Although chilled sheepmeat volumes are still below pre-pandemic levels, it is encouraging to see some recovery, while chilled beef exports have largely recovered.</span></p> <p><span lang="DE">"The high-value chilled meat offering is largely as a result of innovation and research and development in processing and packaging, which is providing a longer product shelf life.</span></p> <p><span lang="DE">"While this is still a small volume compared to frozen exports, it reflects the work New Zealand processors and exporters are doing to create value add products and to meet changing market demands".</span></p> <p><strong><span lang="DE">March 2024 exports</span></strong></p> <p><span lang="DE">Overall, March exports were in line with the trends of the quarter. The total exports of $949 million, were down nine per cent on March 2023 and represented the lowest value for the month since 2018.</span></p> <p><span lang="DE">There was a 35 per cent drop in exports to China to $277 million.</span></p> <p><span lang="DE">The US remained steady at $233 million, the UK increased by 57 per cent to $50 million, Japan by 63 per cent to $47 million and Canada by 56 per cent to $29 million.</span></p> <p><strong><span lang="DE">Sheepmeat</span></strong></p> <p><span lang="DE">Sheepmeat exports dropped by three per cent by volume compared to last March to 43,702 tonnes, with value down nine per cent to $395 million.</span></p> <p><span lang="DE">Volumes to China were down 25 per cent to 20,008 tonnes and 42 per cent by value to $106 million.</span></p> <p><span lang="DE">Exports to the US increased 36 per cent by volume to 3,621 tonnes and 30 per cent by value to $67 million.</span></p> <p><span lang="DE">Exports to the UK also increased against the low levels seen in early 2023, up 57 per cent to 3,621 tonnes, and 48 per cent by value to $40 million.</span></p> <p><strong><span lang="DE">Beef</span></strong></p> <p><span lang="DE">Beef exports dropped two per cent by volume compared to last March to 45,690 tonnes and by four per cent in value to $386 million.</span></p> <p><span lang="DE">Exports to China fell 16 per cent by volume to 17,169 tonnes and 24 per cent by value to $124 million.</span></p> <p><span lang="DE">Following several months of steady growth, exports to the US dipped by four per cent to 15,763 tonnes. However, the value still increased by two per cent to $143 million.</span></p> <p><span lang="DE">Beef volumes to Japan increased by 118 per cent to 3,281 tonnes and 105 per cent by value to $29 million – compared to low levels last March.</span></p> <p><strong><span lang="DE">Fifth quarter</span></strong></p> <p><span lang="DE">Fifth quarter exports were down 18 per cent to $168 million.</span></p> <p><span lang="DE">The value of almost all categories dropped compared to last March. Edible offals were the exception, increasing by 12 per cent to $38 million.</span></p> | 1 | Market | adrian.lazar@industriacarnii.ro | 2024-05-30 00:10:55 | 2025-08-11 02:50:19 | Details Edit Delete | |
| 7399 | Danish Crown: Ecology shows signs of progress | After a few difficult years for organic food and especially organic meat, there is now a budding optimism. Danish Crown's organic company Friland is again seeing growth in revenue, and demand from consumers is growing. | <p style="font-weight: 400;">European consumers have once again acquired a taste for spending money on good animal welfare and organic meat. In the first six months of the financial year, Friland's revenue rises one percent to DKK 484 million. And if the turnover is adjusted for the decrease Friland has had in the supply of animals for slaughter, the company's turnover has actually increased by 10 per cent. </p> <p style="font-weight: 400;">"We have succeeded in reversing the trend as inflation has fallen. We have increased our sales of organic products in both Denmark and on several of our export markets, so I would describe our result as okay, because we have been able to raise both the prices and our utilization rate", says CEO of Friland, Søren Tinggaard. </p> <p style="font-weight: 400;">Friland's organic suppliers in particular have been challenged by several difficult years with very high production costs. It has also affected the deliveries of animals that the organic producers have sent to Friland. This means that Friland has received 13 percent fewer kilos of organic pig. The delivery of organic livestock falls by five percent in kilos, while in the first six months of the financial year, 10 percent more kilos have been delivered to the Friland concept. </p> <p style="font-weight: 400;">"We are still challenged by the fact that several suppliers have stepped on the brakes and reduced production. The costs for feed in particular have been high in the past two years, and the prices we have been able to bring home from the markets where consumers have been affected by inflation, have not been quite high enough to create positive results with all suppliers. Therefore, we must raise earnings further, so that we can ensure that supplying animals to Friland is a sustainable business", says Søren Tinggaard. </p> <p style="font-weight: 400;">In 2023, organic foods and especially organic meat were affected by declining demand from Danish consumers. In 2023, sales of organic meat in Denmark fell by 14 percent, according to figures from Statistics Denmark. However, that development seems to be on the way to correcting itself. Measured in terms of turnover, Friland's sales of organic pig and Friland pig to the Danish retail chains have increased by five percent compared to the same period in 2022/23. </p> <p style="font-weight: 400;">"Demand for our concepts has been good and continues to increase in Northern Europe. We can see that consumers are coming back, but there is still a long way to go before ecology is back to the level we saw just three years ago", says Søren Tinggaard. </p> <p style="font-weight: 400;">The Group CEO of Danish Crown, Jais Valeur, is satisfied that the development in Friland is once again moving forward. </p> <p style="font-weight: 400;">"I am delighted that Danish consumers are again choosing products from Friland after a few difficult years. Our belief in ecology has not changed, and we fight together with our shareholders to give more impetus to the development of the market", says Jais Valeur. </p> <p style="font-weight: 400;">The average settlement has increased from DKK 22.40 per kg to DKK 23.52 per kg for organic pigs in the first six months of the financial year compared to the same period last year. For organic cattle, the average settlement for the period was DKK 29.28 per kg compared to DKK 30.39 per kg. For suppliers of free-range pigs, the settlement was DKK 15.37 per kg compared to DKK 15.12 per kg in the same period the previous year. </p> <p style="font-weight: 400;">"We have several customers who have entered into strategic partnerships with us, and we have demand from customers who want to enter into similar partnerships. This is really positive and gives us faith that we can lift Friland further over time", says Søren Tinggaard. </p> | 1 | Market | adrian.lazar@industriacarnii.ro | 2024-05-30 00:15:36 | 2025-08-10 23:09:26 | Details Edit Delete | |
| 7400 | AHDB: Easter supermarket spend hits record high | Easter remains a popular occasion for British households and is a great opportunity for meat and dairy sales to spike as families load up their fridges with lamb and splash out on chocolate goodies. | <p><span lang="DE">£100million was spent on Easter Eggs and confectionary in the week leading up to Easter this year, the highest spend ever seen in the UK! While higher prices played a role in this record spend, the number of chocolate eggs sold in the 7 days leading up to Easter Sunday increased by 3% on last year, and over a third of shoppers purchased at least one egg that week. Hot cross buns proved to be even more popular, with 45% of Brits treating themselves during the Easter week (Kantar).</span></p> <p><span lang="DE">Meat, fish, and poultry (MFP) proved ever popular this year, seeing both volume and value growth. The average household spent £36.60 this Easter on MFP alone, up 4.3% on Easter 2023 (Kantar, 2 w/e 31 March 2024). When compared to an average two weeks for the rest of the year, households spent an additional £4.25. And while price increases will have contributed to this growth, there was also a 2.2% increase in volumes purchased, highlighting the important role that MFP plays in how households celebrate the early festive holiday.</span></p> <p><strong><span lang="DE">Lamb leads the way</span></strong></p> <p><span lang="DE">AHDB had predicted another bumper Easter for lamb this year, and unsurprisingly, lamb saw the best performance of the MFP category.</span></p> <p><span lang="DE">This win was due to volume growth year-on-year (+13.7%), but also because lamb was almost three times more likely to be purchased compared to an average 2-week period for the year.</span></p> <p><span lang="DE">An Easter roast remains a popular choice for the big Easter meal, and this strong lamb performance was driven mainly by roasting joints, as volumes purchased increased by 24.1% year-on-year and accounted for almost three quarters of all lamb sold (2w/e 31 March 2024). Roast lamb benefitted, as a significant number of consumers swapped into the category from all other main cuts and proteins, including those much cheaper, such as chicken wings, legs, and thighs. As a result, lamb roasting gained almost 300,000 new shoppers compared with Easter 2023. It is therefore clear that shoppers value the tradition of Easter and its association with lamb, and are willing to treat themselves on special occasions, despite financial pressures.</span></p> <p><span lang="DE">It wasn’t just lamb roasting joints that saw good performance this year, as from an MFP perspective, total roasting saw the largest year-on-year increase in volumes purchased out of all cuts, up 23.5% (Kantar, 2w/e 31 March 2024).</span></p> <p><span lang="DE">Overall, MFP was seen to outperform an average 2-week period over Easter, and while Lamb was very much the star, beef purchases also saw a 4.1% uplift. Pork was the only red meat to see a dip in performance this year. This was driven by a reduction in shopper numbers year on year, as pork saw shoppers switching into all other proteins. As a result, key cuts such as Gammon saw volume sales down by 26.2% year-on-year, and sausages and bacon also saw sizeable declines.</span></p> <p><span lang="DE">BBQ products were also hindered, with Easter falling early this year, and the cold and unsettled weather making most people look to move their celebrations inside and towards more cosy, traditional meals. As a result, marinades, burgers and grills, and sausages for all red meats saw volume declines this year, while cuts which are more likely associated with kitchen cooking such as steaks, sous vide and diced red meat saw volume increases.</span></p> <p><span lang="DE">While the total market saw volumes of red meat sold increase year-on-year, supermarkets and discounters were the channels to see volume growth. Notably, it was butchers that were unable to maintain the strong performance they had experienced at Christmas 2023.</span></p> <p><span lang="DE">Butchers saw almost a fifth less sales of red meat than Easter last year (Kantar, 2w/e 31 March 2024). This isn’t the first-time they have struggled at Easter, and long-term declines have been apparent in data going back to 2019.</span></p> <p><span lang="DE">In recent years, where price has been at the forefront of shopper minds, the inability for butchers to compete on price with supermarkets has likely contributed for this drop in demand. This Easter, butchers charged on average £1.65/kg more than the total market for red meat, and their promotions tended to be limited and less well publicised than other retailers. Price isn’t always going to be top of mind for consumers, and that is when key reputational topics of health, environment, Britishness, and welfare will become a higher priority for consumers. Butchers should publicise the credentials of their meat, and their expertise to remind consumers why they should shop with Butchers. Of those who have shopped at a butcher, 68% say they choose to buy meat from a butcher because of the quality, followed by wanting to support local businesses (60%) (AHDB/YouGov, Nov 2023).</span></p> <p><span lang="DE">On the other hand, supermarkets replicated the successes they saw at Christmas, and many were seen to adopt strong promotional activity with temporary price reductions, particularly around key cuts, such as roasting joints, this Easter. This resulted in almost all retail channels seeing volume growth for red meat when sold on promotion.</span></p> <p><span lang="DE">Overall, promotional activity was seen to increase for red meat products this Easter compared to the rest of the year, and this resulted in increased spend for all of the red meats. However, lamb was the only red meat to see non promotional related growth, highlighting the importance that promotional activity has for driving sales within the red meat category.</span></p> | 1 | Retail | adrian.lazar@industriacarnii.ro | 2024-05-31 00:05:19 | 2025-08-11 06:15:03 | Details Edit Delete | |
| 7401 | Rabobank: Pork Industry turning the corner to improved profitability | Global pork production is reaching an inflection point as the industry returns to profitability, even as risks remain ever-present. | <p style="font-weight: 400;">Herd contraction is slowing as the industry recognizes improved supply-demand balance. After several months of decline, sow herd numbers in key regions are beginning to stabilize. With a return to growth in the breeding herd unlikely before late 2024 or early 2025, pork supplies will remain constrained in the coming months. Productivity gains are also boosting production. Better herd health in the US, Canada, and China is helping stabilize production, boosting hog availability.</p> <p style="font-weight: 400;">Lower feed costs are offsetting other cost inflation and enabling the industry to return to profitability. Higher global stocks of grains and oilseeds have reduced feed costs for most producers. Despite early season concerns, a good South American crop has added to the inventory – putting additional pressure on prices. Growing conditions remain top of mind as the Northern Hemisphere enters the 2024 spring planting season.</p> <p style="font-weight: 400;">Pork remains well positioned as a lower-cost protein option for consumers, particularly given the steady increase in beef costs. While lower-cost items continue to see outsize gains and there is a trend toward more frozen product, consumers’ move toward more in-home meal preparation continues to benefit retail pork sales. As the rate of inflation peaks, there should be a gradual recovery in sales of value-added and processed meats.</p> | 1 | Market | adrian.lazar@industriacarnii.ro | 2024-05-31 00:10:23 | 2025-08-11 05:47:13 | Details Edit Delete | |
| 7402 | ME-AT the alternative: German traditional products made vegan | When outer and inner values match: Vion Food Group’s vegan brand presents Nuremberg sausages, Leberkäse and Sauerbraten made from plant-based ingredients. The popular German products not only look amazingly similar to the animal originals, they also have a convincing taste. | <p><span lang="DE">The vision of ME-AT the alternative is to encourage and facilitate protein transformation through the production of high-quality fish and meat alternatives. Many people recognise the need to get their protein intake from various sources, including plant sources. However, they often do not do so because of habits, social environment or positive memories closely associated with animal foods. This is where ME-AT the alternative comes in: Their vegan products offer the taste, texture and culinary experience of traditional meat and fish products.</span></p> <p><span lang="DE">"Our food designers have now 'reinvented' three true classics especially for German taste buds: Nuremberg sausage, Leberkäse and Sauerbraten", says Milos van Moorsel, Business Development Manager Plant-Based at Vion. "The focus was not only on getting as close as possible to the original, but also on a positive nutritional profile. We are sure that our reinterpretations will soon find their fans".</span></p> <p><span lang="DE">ME-AT the alternative believes that sustainable food production starts with the selection of raw materials and always keeps an eye on protein sources. The soya used comes 100% from the EU or North America and is always deforestation-free. Wheat comes from the EU and potatoes from the Netherlands. The Netherlands also already has its own locally grown faba bean chain.</span></p> <p><span lang="DE">All three products are ready for production and can be produced by ME-AT the alternative as private labels for food wholesalers, retailers and discounters – also as promotional items. The recipes can be adapted to the customer’s requirements. Meat the alternative produces for the European markets, including Germany, at its plant-based products factory in Leeuwarden, the Netherlands.</span></p> | 1 | Retail | adrian.lazar@industriacarnii.ro | 2024-05-31 00:15:51 | 2025-08-11 06:29:03 | Details Edit Delete | |
| 7405 | Red meat trade bonus hopes as EU livestock numbers shrink | Early year beef export figures are up- and there could be more to come as latest statistics indicate an internal decline in EU red meat production, according to Hybu Cig Cymru-Meat Promotion Wales’ (HCC). | <p><span lang="DE">During quarter one, Britain exported 27,150 tonnes of beef, up 3.7 per cent on year earlier figures, with the value of exports up 0.7 per cent. 85 per cent went to the EU, with non-EU countries receiving 66 per cent more and Hong Kong seeing a huge 84 per cent increase on year earlier figures.</span></p> <p><span lang="DE">Lamb exports also had a healthy increase in January and February and only fell in March due to increases in domestic demand; nevertheless, export value in quarter one up was 13 per cent and volumes were higher than both 2021 and 2022.</span></p> <p><span lang="DE">"These figures, from HMRC, are very encouraging and it seems beef production, according to a EU Commission report, is expected to drop by 2.3 per cent in 2024, due to the internal structural adjustments of the suckler and dairy herd", said Elizabeth Swancott, Hybu Cig Cymru-Meat Promotion Wales’ (HCC) Market Intelligence, Research & Development Senior Officer.</span></p> <p><span lang="DE">This follows a 2.8 per cent decline in production in 2023, when the suckler numbers dropped by 160,000 head and the dairy herd by 344,000 head. EU sheep meat production has also dropped by five per cent following a longer-term scaling down- amounting to a reduction of 6 million head since 2019.</span></p> <p><span lang="DE">"While it’s always difficult to gainsay the marketplace, any supply shortfalls offer potential opportunities for further UK exports to a major trading partner. Alongside these positive beef opportunities, sheepmeat has scope with low availability, and resultant high prices, predicted to result in a 2.5 per cent increase in exports to the EU throughout 2024", said Elizabeth.</span></p> <p><span lang="DE">She said underlying trends reflect a tight supply of lambs in all marketplaces, with less British lambs available for export and more lamb staying on the domestic market because of high demand in March. "This was aided by the religious festivals of Easter, Eid al-Fitr and Ramadan, when lamb is traditionally eaten", explained Elizabeth.</span></p> <p><span lang="DE">"Our largest trade partner in terms of exports- France- received an additional 13 per cent supply from Britain on the year; a good sign for upcoming trade, as France now takes over half of total export volume with around 54 per cent", said Elizabeth.</span></p> | 1 | Industry | adrian.lazar@industriacarnii.ro | 2024-06-03 00:05:15 | 2025-08-11 08:14:40 | Details Edit Delete |
