Brazilian industries seek more buyers for their meat in China
"This is a broad project to expand into Asia, which we will begin with China and expand to other countries next year. The idea is to stop talking solely with retailers and large state-owned companies and begin talking locally,” declared Abiec president Roberto Perosa at an event organized by the Brazilian Rural Marketing and Agribusiness Association. According to the executive, these buyers already consume Brazilian beef, but they buy it through retailers. The idea now is to encourage business done directly with Brazil. “Even provincial governments in China can make direct purchases", he stated.
In May, Abiec will open a sales office in China, and then will begin visiting cities, three in the short term and another three near the end of the year. In total, these selected regions of the Asian country have a population of around 500 million people, hence the significant potential for sales expansion.
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