Data Tables
Articles
Articles
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| 8417 | Trade connections developed at USMEF’s product showcase in Singapore | The product showcase connected 13 U.S. red meat importers with 129 attendees, including distributors, foodservice operators, retailers and delivery platforms. | <p style="font-weight: 400;">Strong participation among importers and a robust turnout among regional and international distributors and end-user customers at the USMEF Product Showcase in Singapore demonstrated the market’s interest in high-quality U.S. beef and pork. Thirteen importers showcased a variety of U.S. red meat products while USMEF developed an exclusive sampling menu for attendees featuring 12 unique U.S. beef and pork meat dishes.</p> <p style="font-weight: 400;">"The product showcase gives us a perfect opportunity to differentiate U.S. beef and pork as the premium choice in the market for targeted buyers", says Sabrina Yin, USMEF’s regional ASEAN director.</p> <p style="font-weight: 400;">The showcase also served to demonstrate the range of U.S. red meat products that are available in the market awhile providing an opportunity for USMEF to highlight alternative cuts of U.S. beef and pork through unique menu creations.</p> <p style="font-weight: 400;">"Our next steps are to partner with specific importers and distributors on sales-oriented training programs with their end-user customers",says Yin. "Our epicurean training program helps importer partners grow their businesses and become more profitable with U.S. red meat".</p> <p style="font-weight: 400;">USMEF’s ASEAN American Epicurean Table (AAET) program is customized and developed with importer partners for their customers. USMEF chefs conduct hands-on, customized workshops to grow their profitability with U.S. red meat by presenting regional trends and introducing alternative cuts and new applications for cuts they currently buy.</p> <p style="font-weight: 400;">The product showcase was made possible with support from the Beef Checkoff Program, the National Pork Board and USDA’s Regional Agricultural Promotion Program.</p> | 1 | Retail | adrian.lazar@industriacarnii.ro | 2025-04-22 00:20:37 | 2025-08-13 04:25:11 | Details Edit Delete | |
| 4295 | Trade issues still worrying for the UK | The kingdom depends on beef and pork imports and is going to feel the impact of a no-deal Brexit on exports. | <p>Self-sufficiency on meat is a hot topic nowadays in the United Kingdom as Brexit is just 36 days away. The impact of a no-deal Brexit is going to be felt hard by the consumers and meat industry representatives, argue AHDB and IMTA. "We know roughly what the certificates will look like; what TRQ admin will be; rates of vet checks for EU-GB imports or which health & ID marks to use", complains IMTA in a Twitter post. At the same time, officials from AHB are talking about low self-sufficiency on some products, such as pork or beef. "Self-sufficiency is important in regards to EU exit for two main reasons. Firstly, under no-deal, what impact will import tariffs have on trade and domestic prices? Secondly, it may affect the industry’s ability to feed the nation and to produce the kind of products that we love to eat. For beef and pig meat we are net importers, with self-sufficiency levels of 75-80% and 60% respectively," mentioned AHDB Head of Market Specialists, Chris Gooderham.<br />At the same time, the current production levels on sheepmeat give the impression that the UK is 100% self-sufficient. "Unfortunately, things are never quite so simple. The key challenges for lamb are:<br /> - Carcase balance – UK consumers demand legs of lamb, and we do not have enough domestic production to satisfy that demand. So we import legs, and export whole or half carcases.<br /> - Seasonality - UK production of lamb is very much focused towards the end of the year, peaking in October. However, demand is considerably flatter through the year, with spikes seen around Easter and Christmas.<br /> - The imbalance of trade with the EU - Over 90% of exports are to the EU, but only around 25% of imports come from the EU, meaning the no-deal EU exit risk is on exports and not so much on imports.<br />This mean simply diverting home-grown lamb to satisfy domestic demand is not straight-forward. No-deal tariffs risk making UK lamb exports to the EU uncompetitive. Under such a scenario the industry will be looking for alternative outlets either domestically or further afield,", argues Mr Gooderham.<br />The current situation on Brexit is worrying for both parts involved in the process as well for major suppliers of meat in the EU such as New Zealand, Brazil, Thailand or Australia.</p> | 1 | Market | 2020-11-26 12:35:57 | 2025-08-13 05:04:45 | Details Edit Delete | ||
| 7360 | Trade opportunities on the table in Indonesia for Australian food and wine | Leaders of some of Australia’s largest food and wine representative groups will meet in Indonesia in a collaborative effort to increase trade opportunities between the two countries. | <p><span lang="DE">The Roundtable Discussion in Jakarta on May 20 will include representatives from Meat & Livestock Australia and other members of the Australian Food and Wine Collaboration Group, along with Australian Government and industry representatives plus Indonesian counterparts.</span></p> <p><span lang="DE">The discussion will focus on a two-way sharing of perspectives, insights and issues, including the market outlook for Indonesia in the next 12 months and beyond.</span></p> <p><span lang="DE">There will be opportunities to discuss ways to deepen Australia’s engagement with Indonesia and identify market growth opportunities.</span></p> <p><span lang="DE">The Roundtable Discussion will also give the Australian Food and Wine Collaboration Group the opportunity to collectively promote and profile the credentials of Australian produce and wine.</span></p> <p><span lang="DE">In the evening, a Taste the Wonders of Australia Gala Dinner will give Indonesian importers, chefs, members of the food industry, government representatives and local media the opportunity to taste Australia’s premium food and wine and meet producers and industry representatives in a more informal environment.</span></p> <p><span lang="DE">The Roundtable Discussion and Gala Dinner are part of a united effort by the Australian Food and Wine Collaboration Group, comprising Meat & Livestock Australia, Hort Innovation, Wine Australia, Dairy Australia and Seafood Industry Australia, to help secure enhanced business opportunities and profile for Australian food and beverages exporters across Asia.</span></p> <p><span lang="DE">Indonesia is the fourth target market for the Australian Food and Wine Collaboration Group, and Meat & Livestock Australia Regional Manager for South East Asia Valeska says Indonesia is a longstanding partner and consumer of the Australian red meat industry.</span></p> <p><span lang="DE">"Australian beef and lamb is highly regarded by Indonesian consumers for its premium quality and food safety credentials", Valeska says.</span></p> <p><span lang="DE">"With the country’s growing foodservice and tourism industry, we are expecting greater demand for Australian beef, lamb and other produce over the next few years".</span></p> <p><span lang="DE">Valeska says Indonesia’s growing middle-class consumer base offers strong long-term prospects for Indonesia as an export market for Australian beef and lamb.</span></p> <p><span lang="DE">"The Collaboration Group is a fantastic opportunity to capitalise upon Indonesia’s incredible interest in all things beef and lamb".</span></p> <p><span lang="DE">Since it first received funding from the Agriculture Trade and Market Access Cooperation (ATMAC) at the start of 2022, the Australian Food and Wine Collaboration Group has met more than 480 key trade contacts, customers and government officials through in-market activities in Thailand, South Korea and Vietnam, and Dairy Australia General Manager Charlie McElhone says there is clear momentum building for the Collaboration Group.</span></p> <p><span lang="DE">"While each of the research and development corporations (RDC) and representative groups have their own marketing and promotion strategies, working together to strengthen the overall strategic positioning of Australia as a key supplier, improve market access and demand for Australian food and wine exports compounds the impact", he says.</span></p> <p><span lang="DE">"This ‘Team Australia’ approach is helping us leverage our collective strengths to advantage our exporters and build deeper relationships across all sectors in market.</span></p> <p><span lang="DE">"The project helps us communicate the positive attributes of Australian produce, leveraging the ‘Nation Brand’, as it delivers in-market activities in high-growth markets, such as Indonesia, for Australia".</span></p> <p><span lang="DE">The Australian Food and Wine Collaboration Group’s initial two-year program has been supported by an Agriculture Trade and Market Access Cooperation (ATMAC) grant. The program has been extended thanks to a second ATMAC grant, which will see the Australian Food and Wine Collaboration Group strengthen trade engagement and market access in other high-value markets, starting with Taiwan.</span></p> | 1 | Retail | adrian.lazar@industriacarnii.ro | 2024-05-20 00:05:20 | 2025-08-13 04:32:25 | Details Edit Delete | |
| 7811 | Trade opportunity due to lower tariffs in Mexico | Last year, Mexico imported beef worth 1.075 billion dollars, with an increase of 46% compared to 2022. In the first half of this year, purchases from abroad increased sharply, this time 49% above the same period last year. | <p style="font-weight: 400;">During 2023, the USA covered 80% of the needs and Canada another 19%, together 99% of the total.</p> <p style="font-weight: 400;">But in January-June of this year, in the context of a strong increase in Mexican imports and a reduction in tariffs, the USA + Canada participated with 89%, with Brazil appearing as suppliers with sales of 59 million dollars and Argentina worth 15 million dollars.</p> <p style="font-weight: 400;">This year, Mexico is expected to import $1.4 billion worth of beef.</p> | 1 | Retail | adrian.lazar@industriacarnii.ro | 2024-10-12 00:10:51 | 2025-08-13 13:22:45 | Details Edit Delete | |
| 7855 | Trade teams from Latin America join USMEF for regional food trade show | USMEF accompanied 27 buyers from Central America, Colombia, Mexico, Peru/Chile and Cuba to the Americas Food & Beverage Show in Miami to meet with U.S. suppliers, visit U.S. facilities and tour retail outlets. One of the largest food trade shows in the region, Americas Food & Beverage featured more than 700 companies and 20 international pavilions from five continents. | <p style="font-weight: 400;">Following the first day of the show where the trade teams were introduced to U.S. red meat suppliers at their booths, USMEF brought the group to meetings at the offices of several individual suppliers where they also viewed product and toured facilities. USMEF also led the team on retail visits to demonstrate how U.S. red meat is merchandised and sold.</p> <p style="font-weight: 400;">The 10-person team from Cuba had arrived early to participate in seminars by USMEF staff and a Cuba trade specialist. Paul Johnson, a consultant with more than 30 years of trading experience in Cuba, discussed the meat trade environment in Cuba with team members and U.S. exporters.</p> <p style="font-weight: 400;">USMEF Caribbean Representative Elizabeth Wunderlich provided introductory sessions about U.S. pork and beef for the team while USMEF Latin America Representative Homero Recio conducted cutting demonstrations on targeted pork and beef items. Following the seminars, trade team members met one-on-one with U.S. suppliers.</p> <p style="font-weight: 400;">“Exporting to Cuba can be difficult, but it is doable. The members of the Cuba team are well-versed on Cuba’s import procedures and they are getting permits,” says Wunderlich. “Pork production has dropped significantly in Cuba, so I’d say the low-hanging fruit for U.S. suppliers may be pork.</p> <p style="font-weight: 400;">Total pork muscle cut exports from all suppliers to Cuba jumped from 6,300 mt in 2021 to 15,901 mt in 2022, says USMEF Director of Trade Analysis Jessica Spreitzer. The increase coincides with a drop in domestic production, due partly to the lack of production inputs available in Cuba. This increase in imports was primarily supplied by the EU but by late 2023 the U.S. also began supplying the market.</p> <p style="font-weight: 400;">From Jan.-August 2024, U.S. pork exports to Cuba increased 423% to 5,254 metric tons (mt), valued at $15.6 million, up 318%. The U.S. is the largest supplier to the market in 2024, capturing 34% market share through July (the latest available data). Export growth from the U.S., Brazil and Canada has offset decreased supplies from the EU this year. </p> <p style="font-weight: 400;">Beef exports from all suppliers to Cuba from Jan.-July 2024 were 4,483 mt, more than double last year’s pace. The U.S. is now the top supplier but it is nearly all canned product, says Spreitzer. Other primary beef suppliers are the EU, Brazil, Chile and Panama. </p> <p style="font-weight: 400;">Funding support for the food trade show and trade teams was provided by the National Pork Board, the Beef Checkoff Program, the corn and soybean checkoffs and USDA’s Market Access Program.</p> | 1 | Retail | adrian.lazar@industriacarnii.ro | 2024-10-22 00:10:49 | 2025-08-13 12:45:32 | Details Edit Delete | |
| 7323 | Trade with China: paved the way for beef from Germany | Federal Minister Özdemir signs two bilateral agreements for further steps to open the market for German agricultural exports. During his trip to the People's Republic of China, the Federal Minister of Food and Agriculture, Cem Özdemir, was able to make substantial progress in opening the Chinese market for German agricultural products: Federal Minister Özdemir and Minister Yu Jianhua from the Main Customs Administration of the People's Republic of China signed two joint declarations on the abolition of trade restrictions as a result of bovine spongiform encephalopathy (BSE) and the export of apples from Germany. Discussions are also expected to continue regarding the export of German pork from areas that are not affected by African swine fever (ASF). | <p><span lang="DE">Federal Minister Cem Özdemir</span><span lang="DE"> explains : "China is also an important trading partner in the agricultural sector. Now the way has been paved for beef and apples from Germany. It is a great success that after more than 20 years we were finally able to remove the BSE trade restrictions. Also, we are making a quantum leap when it comes to exporting German apples to China - for the first time there are common rules for exporting pork. In our view, regionalization offers a good and secure basis for rules-based trade while respecting international standards".</span></p> <p><span lang="DE">Specifically, after many years of negotiations, a joint declaration was concluded for the export of German beef to lift the ban due to bovine spongiform encephalopathy (BSE). Germany has taken comprehensive measures against BSE and has been BSE-free for years. Since the BSE crisis of the early 2000s, exporting beef to China has not been possible. By signing the declaration, this trade restriction is lifted. On this basis, further steps can be taken to open the market.</span></p> <p><span lang="DE">Federal Minister Özdemir also called for the opening of the market for German pork in China. In 2020, Germany exported 319,448 tons of fresh, chilled food<abbr title="" aria-haspopup="true" aria-describedby="2vxq3f-tooltip">or.</abbr>frozen pork to China (plus offal, pork fat and fat). In 2023 it was only 739 tons. Germany has taken comprehensive measures to combat the<abbr title="" aria-haspopup="true" aria-describedby="46yay6-tooltip">ASF. There are currently no cases of ASF in domestic pigs. The ASF occurrence in the wild boar population was also able to be limited to a small area through stringent control and prevention measures. Germany can therefore continue to guarantee the trade in safe and high-quality pork. Talks on the export of German pork are now to be continued with the Chinese side.</abbr></span></p> <p><span lang="DE">Federal Minister Özdemir also met – for the first time in person – his other Chinese counterpart Tang Renjian, Minister of Agriculture and Rural Affairs. Federal Minister Özdemir spoke out in favor of focusing cooperation with China on transforming food systems and promoting sustainability aspects in order to protect global goods. In the future, the focus of German-Chinese project cooperation should be how food security can be reconciled with the protection of global biodiversity, the climate and animal health.</span></p> | 1 | Market | adrian.lazar@industriacarnii.ro | 2024-04-22 00:25:45 | 2025-08-13 08:33:30 | Details Edit Delete | |
| 8069 | Training program aims to grow US beef and pork’s presence in Indonesia | The ASEAN American Epicurean Table program delivers customized training and promotional programs for targeted importers and their customers. | <p style="font-weight: 400;">A new promotional program is expanding in Indonesia that helps importer partners grow their businesses by training their customers how to be more profitable with U.S. beef and pork. ASEAN American Epicurean Table (AAET) was rolled out recently through eight day-long training sessions in Jakarta, Surabaya and Bali over several weeks. Nearly 250 participants included representatives from three targeted importers and their customers, who represented 10 retail chains and 54 foodservice establishments. </p> <p style="font-weight: 400;">"Each session of the AAET program is customized and developed with the input of our partner importer/distributors", said Arrofi Satrio Alam, USMEF Indonesia representative. "USMEF chefs then conduct hands-on, customized workshops with the importer’s customers. Our goal with importers is to grow the profitability of their customers with U.S. beef and pork by discussing regional trends, new ideas and introducing alternative cuts and new applications for cuts they currently buy".</p> <p style="font-weight: 400;">The training sessions included presentations about the safety and quality of U.S. red meat production, tips on food handling, freezing and thawing of product, wet aging after defrosting, and new merchandising techniques. The quality and versatility of specific alternative cuts were also discussed in detail and each session also included numerous samples of the U.S. beef and pork cuts and items that importers believe would have success in local markets. USMEF concluded each session by explaining how USMEF can support U.S. beef and pork promotions in local markets.</p> | 1 | Retail | adrian.lazar@industriacarnii.ro | 2025-01-06 00:05:37 | 2025-08-13 04:09:38 | Details Edit Delete | |
| 7492 | Training program underway in Colombia to boost US red meat sales in foodservice | The four-city, six-month-long training program, which addresses operational and marketing issues, will help restaurants become more profitable with U.S. pork, beef. | <p><span lang="DE">Decision-makers in Colombia’s foodservice sector turned out last month for the third phase of a comprehensive training program for U.S. pork and beef that took place on consecutive days in Medellin, Bogota, Cartagena and Cali. For the four cities, 135 participants from 65 companies with 694 points-of-sale participated in the training sessions, which focused on butchery analysis and technical specifications.</span></p> <p><span lang="DE">"In working with restaurants, we identified operational issues that were common among accounts and across markets in the country", says USMEF Colombia Representative María Isabel Ruíz. "These issues were affecting purchasing plans so we constructed a training program to help them consider new and alternative practices".</span></p> <p><span lang="DE">USMEF Chef Nicolás Diáz, who has worked closely with Colombian restaurants in numerous cities, developed a training program consisting of five separate sessions. Ruiz, Diaz and Latin America Representative Homero Recio determined the most efficient way to implement the program was through monthly, group training sessions in each of four key markets.</span></p> <p>Five training modules were developed to address the most common issues facing restaurants related to calculating costs, handling, merchandising and marketing of U.S. pork and beef. Participants in each city who complete all five modules will receive a diploma certifying their participation and knowledge about high-quality U.S. red meat. The program began in March and will conclude in August.</p> <p><span lang="DE">"This training program will help our foodservice clients properly image U.S. pork and beef and become more profitable with U.S. product"/ says Ruíz.</span></p> | 1 | Retail | adrian.lazar@industriacarnii.ro | 2024-06-30 00:05:33 | 2025-08-13 03:30:03 | Details Edit Delete | |
| 8463 | TRANSAVIA and Fragedo, flagship Romanian brands ranked among the elite in Brand Finance® Romania 2025 | TRANSAVIA, the leader of Romania’s poultry market, has strengthened its position in the prestigious Brand Finance® Romania 50 ranking, 2025 edition, holding the most valuable brand portfolio in the food sector, with a total portfolio value of EUR 115 million, marking a +10% growth compared to last year. This remarkable performance is largely driven by Fragedo, the company’s flagship brand, which ranks 15th in the individual brand ranking, with a valuation of EUR 99 million and an AA- rating, reaffirming its status as the most valuable meat brand in Romania. | <p style="font-weight: 400;">These results reflect consumers’ trust in local, safe, and high-quality products, as well as the strategic vision and consistency of the team behind Romania’s largest poultry producer—one that consistently does things the right way and remains faithful to its promise of delivering excellence, day after day.</p> <p style="font-weight: 400;">"TRANSAVIA’s continued presence in the prestigious Brand Finance® Romania 50 ranking, with the most valuable food brand portfolio, is a strong validation of our long-term vision. It reflects the trust that consumers—who appreciate safe, high-quality chicken-place in us and in the high standards we uphold every single day. We are proud that, through Fragedo and the other brands in our portfolio, we actively contribute to building a modern, sustainable Romanian food industry that remains deeply rooted in local values. The exceptional performance of our 100% family-owned business reinforces what we firmly believe: excellence, when delivered consistently, becomes a benchmark for best practices across the industry," says Theodora Popa-Liteanu, Vice President of TRANSAVIA.</p> <p style="font-weight: 400;">Ranked at the top of Romania’s food companies, 4th in the overall ranking by brand portfolio value, TRANSAVIA is surpassed only by two multinational beverage brands and one local IT&C retailer in the Brand Finance® Romania 50 list.</p> <p style="font-weight: 400;">TRANSAVIA is also recognized as a strategic player in ensuring Romania’s food security, thanks to its fully vertically integrated business model, from grain to fork, and its firm commitment to food safety. The company controls the entire production chain—from cultivating the grains used in poultry feed, to breeding, hatching, and growing chickens; from its own feed mill to modern, high-performance slaughterhouses; from meat processing facilities to the final delivery of products. It is the only company in the country that exclusively processes chickens raised in its own farms, thus ensuring full traceability and the highest standards of safety and quality.</p> <p style="font-weight: 400;">Fragedo, the top-ranked meat brand in the Brand Finance® ranking, is a trusted symbol of quality and excellence for millions of consumers, from families to culinary professionals. Its wide range of natural, tasty products integrates easily into any lifestyle or balanced diet, from grill-ready chicken, boneless breast, thighs, wings, or livers, to ready-to-cook products like Fragedo Barbeque. With a focus on full safety, consistent high quality, authentic taste, and superior nutritional value, Fragedo has been recognized six years in a row as "No. 1 Brand for Kids" by Forbes Romania, and chosen by parents as “the most trusted meat brand (chicken, pork, beef, etc.)”.</p> <p style="font-weight: 400;">As the market leader in poultry, TRANSAVIA also stands out for its smart innovations, such as SmartCook by Fragedo— Romania’s first AI-powered cooking assistant, which provides consumers with quick, personalized recipe suggestions based on their selected ingredients. Easily accessible by scanning the QR code on the packaging or via the company’s website, SmartCook is a practical tool for those in a rush who still want to enjoy delicious meals, or for anyone looking to build a quick and efficient shopping list.</p> <p style="font-weight: 400;">Fragedo is also the only brand in its category to consistently promote authenticity and local production, having initiated the “Autentic Românesc” program. This initiative brings together valuable Romanian brands from various industries, including Artesana, Cramele Recaș, Monte Banato (Pangram Reșița), Mobexpert, Theodora Golf Club, Grandma’s Delights, Safala, and Solina Romania, in a collective effort to support the national economy and inspire consumers to choose locally made products, crafted with care and respect.</p> <p style="font-weight: 400;">Brand Finance® is the world’s leading independent brand valuation consultancy, founded in 1996 to bridge the gap between marketing and finance. Each year, the company evaluates over 5,000 brands globally, across all sectors, and publishes more than 100 reports annually. A Brand Valuation Report provides detailed insight into assumptions, data sources, and calculations used to determine brand value. The brand portfolio ranking includes over 40 well-known Romanian brands, with the top 50 most valuable brands featured individually in the main ranking.</p> | 1 | Market | adrian.lazar@industriacarnii.ro | 2025-05-15 00:05:35 | 2025-08-13 14:09:42 | Details Edit Delete | |
| 5562 | TRANSAVIA invests 35 000 000 Euro in green energy | TRANSAVIA, the poultry market leader in Romania, invests 35 000 000 Euro in the next 2 years in renewable energy and cogeneration to reach almost all of its energy needs. | <p>This year alone, through the projects already started, TRANSAVIA intends to place over 22,000 photovoltaic panels that will produce green energy. This installed capacity of 10 MWh will cover approximately 30% of the electricity consumption of TRANSAVIA facilities. This stage will eliminate at least 4 million kilograms of CO2 emissions annually, the equivalent of the annual emissions from 1778 cars.<br />The significant reduction in carbon emissions will be doubled by a positive economic effect on the company's performance, which, once it meets its energy needs on its own, will be protected from massive fluctuations in energy prices. The photovoltaic panels will be installed both on the roofs of poultry farms and on the ground, depending on the structure of the buildings and the position in front of the sun. At the current stage, more than 100,000 square meters of photovoltaic panels will be fitting.<br />"Our ambition is to ensure, by the end of 2023, almost all the necessary electricity. That's why we invest heavily in green energy and energy efficiency solutions that will contribute to our long-term results. Only in the first stage, concentrated in the current year, we will cover about a third of the electricity needed for our facilities, creating a unique advantage in the market. The only factor that could affect our progress would be the malfunctioning of supply chains. However, we are confident that, together with the companies we collaborate with in the implementation of the project, we will find solutions so that by the end of next year we will be able to produce 80% -100% of the energy we need ", says Dr. Eng. Ioan Popa, President and Founder of TRANSAVIA.<br />This initiative is part of the sustainability strategy, from grain to fork, through which the company is committed to protecting resources for future generations, acting responsibly for people, animals, communities and the environment.<br />"We are committed to being a role model for all market players and to actively contributing to the United Nations Sustainable Development Goals by minimizing our carbon footprint. Only 10 MWh, produced by the photovoltaic panels in the first stage, are the equivalent of planting 187,000 trees or, in other words, a forest of almost 200 hectares. In this way, we contribute directly to reducing greenhouse gas (GHG) emissions and combating the effects of climate change", says Theodora Popa, Vice President of TRANSAVIA.<br />In addition to the photovoltaic panels, TRANSAVIA will also implement two cogeneration projects with high electrical and thermal efficiency.<br />To make energy consumption more efficient, TRANSAVIA has already adopted the use of efficient technologies and equipment and implemented models for their reliable operation so that there are no losses.</p> | 1 | Technology | adrian.lazar@industriacarnii.ro | 2022-07-08 04:47:45 | 2025-08-12 14:02:56 | Details Edit Delete | |
| 8750 | TRANSAVIA launches the “Fragedo Crunch Your Lunch” range | Romania’s poultry industry leader, TRANSAVIA, is transforming the way we see ready-to-cook chicken products. The new Fragedo Crunch Your Lunch range strikes the perfect balance between tradition and modernity, cutting-edge technology, and a passion for authentic flavor—without compromising on quality, freshness, or nutritional value. | <p style="font-weight: 400;">The three products made from whole muscle (chicken breast), Schnitzel, Bites, and Strips, redefine how consumers can enjoy the authentic taste of premium chicken, combining state-of-the-art technology, superior ingredients, and an extra touch of innovation for an unparalleled, effortless, and convenient experience.</p> <p style="font-weight: 400;">“Our new Fragedo Crunch Your Lunch range, available in three varieties, Schnitzel, Bites, and Strips, sets a new standard for today’s discerning consumers who refuse to compromise: premium whole muscle (chicken breast), high in protein, tender and juicy, wrapped in a golden, very crispy coating made with oats, multigrains, or buttermilk. We want every family to enjoy this ready-to-cook range and bring authentic flavor into their kitchens, without compromising on taste, quality, or budget. We know that modern consumers are looking for trustworthy products with safe, high-quality ingredients and the best value for money, and this range is our answer to those needs”, says <strong>Ciprian Oprea, Commercial Director TRANSAVIA</strong>.</p> <p style="font-weight: 400;"><strong>A meticulous process and advanced technology for perfect taste, texture, and crunch</strong></p> <p style="font-weight: 400;">To achieve the ideal balance between crispiness and juiciness, Romania’s poultry market leader uses the state-of-the-art Marel i-CUT technology, ensuring precise portioning and eliminating food waste. Thanks to advanced baking and frying methods, every Fragedo Crunch Your Lunch product is perfectly uniform, flavorful, and ready to cook in just minutes.</p> <p style="font-weight: 400;">”We use advanced technology, and our R&D and Product Quality & Safety teams have carefully selected each ingredient based on strict quality and sustainability standards. We tested every ingredient combination and every production stage to ensure the perfect balance of texture, flavor, and nutritional value. We even engaged with consumers in tasting sessions to guarantee that every product in the range delivers exactly the taste experience we promise”, says <strong>Cristina Lupșan, Quality Director, Industrialization Sector at TRANSAVIA</strong>.</p> <p style="font-weight: 400;"><strong>A first for consumers: SmartCook by Fragedo</strong></p> <p style="font-weight: 400;">For the first time, the range also brings a tech innovation to the market:<strong> </strong>SmartCook by Fragedo – <strong>the regional first AI cooking assistant, </strong>designed to make life easier for those short on time but eager for delicious recipes with minimal effort. The assistant can also help shoppers directly in-store by scanning the QR code on the packaging, suggesting compatible ingredients to complete their chosen recipe.</p> <p style="font-weight: 400;"><strong>Premium 100% chicken. Quality from grain to fork</strong></p> <p style="font-weight: 400;">Fragedo is more than a strong, well-known brand. It’s a commitment to excellence that the TRANSAVIA team has upheld for over 34 years. This family-owned business is the only large producer in the region operating a fully integrated business model “from grain to fork,” with all facilities under its own ownership. It is the only major producer that raises and processes exclusively its own chickens, ensuring full traceability and the highest safety and quality standards, and unmistakable taste, tenderness, and flavor.</p> <p style="font-weight: 400;">In addition to holding internationally recognized certifications for responsible production and robust food safety management, such as GLOBAL SLP, ISO 22000:2018, BRCGS Food Safety, and FSSC 22000, TRANSAVIA also holds the title of Official Supplier to the Royal House of Romania. For the past six consecutive years, Fragedo has been named #1 Brand for Kids by Forbes Romania, as voted by parents”.</p> <p style="font-weight: 400;">The new Fragedo Crunch Your Lunch range is now available in modern retail stores nationwide and for export, offering consumers a convenient, practical, and quick solution for delicious family meals. With strict quality control, complete traceability, and the use of the most advanced technologies, the range brings consumers Schnitzel, Bites, and Strips made from premium whole muscle chicken breast, ready to cook, with an unmistakable taste and crunchiness.</p> | 1 | Retail | adrian.lazar@industriacarnii.ro | 2025-08-13 00:35:02 | 2025-08-13 14:19:53 | Details Edit Delete | |
| 6782 | TRANSAVIA reveals its success story, from grain to fork, at ANUGA 2023 | TRANSAVIA, the largest poultry industry producer in Romania, is preparing its exhibition booth to bring authentic, safe and high-quality products to this year's ANUGA, the most important international trade fair for the food and beverage industry. From 7-11 October 2023, TRANSAVIA products and success story can be discovered at stand E41 in hall 9. | <p style="font-weight: 400;">TRANSAVIA's participation to ANUGA 2023 is a very good tool for attracting new customers, developing personal relationships at professional level and identifying valuable opportunities. This event provides a good environment for developing new production directions as well as for initiating discussions that can later evolve into new export contracts.</p> <p style="font-weight: 400;">Romania's largest poultry producer currently exports daily, with its products reaching consumers' tables in almost 30 countries, including Bulgaria, Croatia, Congo, Estonia, France, Germany, Greece, Hungary, Ireland, Italy, Lithuania, Malta, the Netherlands, Poland, Serbia, Slovakia, the United Kingdom and Serbia. This success is due to the entire TRANSAVIA team, who, from the bean to the fork, make an important contribution to the safety and consistent high quality of the products offered. </p> <p style="font-weight: 400;">"Our biggest asset is that we are 100% integrated, from grain to fork, always providing the highest quality, safest and tastiest chicken products. The experience of almost 20 years of exporting has had a positive impact on Romania's image as a chicken exporter, which is now appreciated worldwide. An enormous advantage we have is the seriousness with which we honor contracts and the openness we have to find optimal solutions", says Daniel Opriș, TRANSAVIA External Sales Director.</p> <p style="font-weight: 400;"><strong>International trends and opportunities for chicken meat exports</strong></p> <p style="font-weight: 400;">As with anything done properly, it is necessary to understand what consumers expect from other countries, how the export business is done, what the partners' requirements are, what the strengths are, what needs to be improved in the offer.</p> <p style="font-weight: 400;">"In a fast-changing world, one where food manufacturers are in a constant battle for a bigger share of their category's shopping basket, we need to be highly informed, agile and forward-looking. Trends are changing at an unprecedented pace and our customers everywhere are increasingly demanding and informed. TRANSAVIA's participation at ANUGA 2023 ensures we are connected to the latest industry trends and gives us the opportunity to interact with leading industry partners and experts who can learn about our authentic, safe, highest quality products, our unique 100% integrated, grain-to-fork business model in the region, and our actions and ambitions in the sustainability sphere. We are counting on these aspects to expedite our distribution abroad and to increase our international market share in the future”, says Daniel Opriș, TRANSAVIA External Sales Director.</p> <p style="font-weight: 400;">The main theme of this year's edition "Sustainable Growth - moving towards a more sustainable food future together with industry", aligns perfectly with TRANSAVIA's vision and efforts to constantly reduce its environmental footprint, thus contributing to a healthier environment for future generations. Through its sustainability strategy, from grain to fork, the respected family business acts responsibly and sustainably towards people, animals, communities and the environment.</p> <p style="font-weight: 400;">"At TRANSAVIA, we believe that economic development and sustainability go hand in hand. We are committed to both the safe production of the very highest quality chicken meat and to ethical and responsible business principles from grain to fork. In fact, we are pioneers in the industry, both by investing heavily in sustainable solutions, including green energy, and by the transparency we show, being the only producer in the sector to voluntarily publish <a href="https://www.transavia.ro/files/Raport_Sustenabilitate_Transavia_2021_EN.pdf" data-saferedirecturl="https://www.google.com/url?q=https://www.transavia.ro/files/Raport_Sustenabilitate_Transavia_2021_EN.pdf&source=gmail&ust=1696620648196000&usg=AOvVaw03ipSPmKT02Z5oB1H_n7vH">Sustainability Reports</a> since 2019. We are proud to be the only Romanian company that has assumed the standards to be a co-signatory of the EU Code of Conduct on Responsible Business and Marketing Practices in the Food Sector, thus assuming our commitment to contribute to a more sustainable food future", says Theodora Popa, Vice President TRANSAVIA.</p> <p style="font-weight: 400;">From 7-11 October 2023, TRANSAVIA is showcasing its unique 100% vertically integrated business model, its success story, its commitment to sustainability and its authentic, safe and high-quality chicken products at stand E41 hall 9 at ANUGA Meat, Cologne, Germany. One of the world's largest trade fairs for the food and beverage industry brings to the fore the latest insights into pioneering developments in the meat and charcuterie industry.</p> | 1 | Market | adrian.lazar@industriacarnii.ro | 2023-10-06 00:10:38 | 2025-08-13 04:45:42 | Details Edit Delete | |
| 6270 | TRANSAVIA, Romania's largest chicken meat player, targets record investments | Following the best year in the company's history, TRANSAVIA, Romania's largest chicken meat producer, plans to strengthen its position at the national and international levels through massive investments in expanding and streamlining operations and through acquisitions of new market players. Thus, in 3-4 years, the production capacity will reach a new record level for south-eastern Europe, surpassing 200,000 tons of chicken meat annually. | <p>"On 1st April we celebrate our 32nd anniversary. We are proud to be the largest chicken meat producer in the country, with exceptional results year after year and a business solidity that allows us to grow steadily and strengthen our leadership position. We know exactly where we want to go in the medium to long term and are determined to expand our operations by buying players in the market. In fact, we are already in negotiations for such acquisitions", declares dr. eng. Ioan Popa, Chairman and Founder TRANSAVIA.</p> <p>Despite the enormous challenges experienced by the whole society last year, caused by galloping inflation, exploding cost of living, volatility and intensifying geo-political tensions right in our neighborhood, unprecedented increases in energy, gas and raw material costs, the managerial vision, massive and well-targeted investments and the dedication of our 2300 employees have led to outstanding results for the chicken market leader. TRANSAVIA, the most profitable player in the sector, has invested around 250 million euros of its funds in sustainable development, expansion of operations, modern technology, and team development in the last decade.</p> <p>"We have the best profitability indicators in the industry, not only in Romania but also at the European level. In addition, we are probably the only company in the industry that has no debt of any kind and no loans to repay. In this way we are sustainable and can plan for the future, while contributing to the well-being of those around us, both through the taxes we pay and through our direct actions", explains dr. eng. Ioan Popa, Chairman and Founder TRANSAVIA.</p> <p>Financial sustainability is doubled by concern for animal welfare and environmental protection. TRANSAVIA's most recent investment in this regard was initiated in 2022 and supports the largest green energy investment in the food sector. The investment, amounting to around €35 million of its own funds, will enable it to produce up to 100% of the energy needed for operations by the end of this year. The company will continue to be a model of best practices in the food industry through further investment in development projects.</p> <p>A family business, with 100% Romanian capital, TRANSAVIA is the only producer in Romania that produces, raises, and processes all chickens in its own facilities, thus being able to guarantee consistency for the high quality and maximum safety of all products offered. Based on best practices and the strictest protocols throughout the production and distribution chain, from the grain to the fork, the company currently has a slaughtering capacity of 30,000 heads/hour.</p> <p>The quality and safety of TRANSAVIA products are a hallmark abroad, where TRANSAVIA exports about 30% of its production to 27 countries on several continents.<br />TRANSAVIA is the only Romanian company that has taken on the standards to be a co-signatory of the EU Code of Conduct on Responsible Business and Marketing Practices in the Food Sector.</p> | 1 | Market | adrian.lazar@industriacarnii.ro | 2023-03-24 00:30:45 | 2025-08-13 11:30:56 | Details Edit Delete | |
| 7425 | TRANSAVIA: We believe that all consumers have the right to expect the highest standards of food safety | On the occasion of World Food Safety Day, marked on 7 June by the Food and Agriculture Organization (FAO), TRANSAVIA, the leader of the poultry market in Romania reaffirms its commitment and social responsibility by offering safe, high quality chicken meat products. | <p style="font-weight: 400;">The major commitment for the Romanian chicken meat market leader is based on its belief that food safety is non-negotiable in any form and under any circumstances. Food safety is essential for our health, for everyone's health, and it is a shared responsibility, from the producer to the distributors, to the traders, the authorities and the consumers.</p> <p style="font-weight: 400;">"As the leader of the poultry market in Romania, we take an active role in educating the market and setting good practice models regarding traceability and chicken meat production under the safest and highest quality conditions. For the TRANSAVIA team, food quality and safety are part of the social responsibility commitment assumed by all 2300+ employees who do everything day by day exactly as it should be done, from grain to fork. Thus, we guarantee the safety and quality of our products. We are proud that this year, too, we have not recorded any recalls or withdrawals of products for food safety reasons. This shows that we keep our promises every day and that we have a quality and safety culture where all our employees follow the strictest protocols, standards and rules", says <strong>Marian Sabău, </strong><strong>Quality and Food Safety Director, TRANSAVIA</strong>.</p> <p style="font-weight: 400;">Using the best hygiene and food safety practices, TRANSAVIA always does things exactly right and ensures that every product bearing its brand arrives on the consumer's table in optimal condition, without health risks, every time.</p> <p style="font-weight: 400;">"<strong>At TRANSAVIA we believe that all consumers have the right to expect the highest standards of food safety, consistently and uniformly guaranteed</strong>, no matter where they eat or where they buy chicken from. That's why every activity in our 100% vertically integrated production chain, from grain to fork, is carefully supervised and monitored, from the selection of breeds and breeding parents, to feeding the birds scientifically formulated feed produced in our Combined Feed Factory, with grain grown by us on the approximately 10,000 hectares of farmland we work, to the slaughtering, processing, packaging and delivery processes. We apply best practice and the strictest standards of hygiene and food safety, ensuring that every product bearing the TRANSAVIA logo is a symbol of trust and quality", says <strong>Cristina Lupșan, Quality Director, Processing Sector, TRANSAVIA.</strong></p> <p style="font-weight: 400;"><strong>How do we know that foods are safe</strong><strong>?</strong></p> <p style="font-weight: 400;">Standards, based on science, define what is safe and what is not. Through these standards, acceptable limits for various micro-organisms in food are identified, and safe limits are set for various hazardous substances that can enter food from the environment or through the production process. These standards guide hygiene, nutrition, food inspection, labelling and many other aspects. The standards set by the Codex Alimentarius 60 years ago protect consumer health and ensure fair practices in the food trade, and the responsibility for their application and food safety lies with every actor in the supply chain, from producers to processors, transporters, traders, authorities and consumers.</p> <p style="font-weight: 400;">This year's World Food Safety Day brings to the fore the need to be "prepared for the unexpected". This slogan (Prepare for Unexpected) resonates strongly with the current context and underlines the importance of collaboration throughout the supply chain, from producers to consumers, who must act responsibly. In this context, TRANSAVIA's Director of Quality Industrialisation reminds consumers of the importance of making the right choice of food, offering some practical guidelines for choosing safe and high quality chicken meat:</p> <ol style="font-weight: 400;"> <li><strong>Choose chicken from trusted producers</strong> who rigorously adhere to food safety standards and can provide detailed information about the origin and complete production process of the chicken.</li> <li><strong>Check the origin of the chicken.</strong> It's important to know the country of origin and the producer to ensure the animals were raised under appropriate conditions, the agricultural practices used for feeding the chickens are responsible and sustainable, and the slaughterhouses and factories adhere to the highest food safety standards.</li> <li><strong>Pay attention to the product label.</strong> Make sure the label provides the legally required information (product name, ingredient list for processed products, net quantity of basic products, product shelf life or expiration date, the name or trade name of the producer, the country of origin or place of provenance, etc. – for more details, see the Good Practice Guide in labeling and advertising poultry meat on the ANPC website). Read the information regarding the expiration date, storage conditions, and preparation instructions. It's important to follow these instructions to ensure the safety and quality of the chicken you consume.</li> <li><strong>Pay attention to the characteristics of the products you choose.</strong> The appearance should be clean, with a moist but not sticky surface. For frozen products, the carcass should not show deformities. The muscle color should be a characteristic pinkish-red with firm and elastic consistency. The smell should be characteristic and normal. For frozen carcasses, the ice glaze should be clean, transparent, without a reddish tint. Organs (liver, heart, gizzard) should be well-cleaned, show normal and unmodified color and consistency, with a characteristic smell.</li> <li><strong>Analyze marketing messages carefully.</strong> Any claim aiming to highlight product differences must be supported by verifiable arguments and information. It is recommended to choose products from trusted producers who communicate transparently about the entire production process.</li> <li><strong>Ensure proper handling of purchased products.</strong> It is crucial to handle chicken under hygienic conditions and use clean utensils and surfaces when cutting and preparing it. It's important to cook the chicken and chicken products properly, ensuring they reach the recommended internal temperature indicated on the label.</li> </ol> <ol start="7"> <li style="font-weight: 400;"><strong>Stay informed about food safety aspects</strong>. Consult reliable websites such as the National Authority for Consumer Protection (ANPC), the National Sanitary Veterinary and Food Safety Authority (ANSVSA), and the Food and Agriculture Organization of the United Nations (<a href="https://www.fao.org/home/en" data-saferedirecturl="https://www.google.com/url?q=https://www.fao.org/home/en&source=gmail&ust=1717848811667000&usg=AOvVaw3NesgIT0gI1hCl0P92b7JR">FAO</a>) to find the latest information and recommendations in the field. The better informed you are, the safer and more responsible choices you can make.</li> </ol> <p style="font-weight: 400;">The quality and safety of TRANSAVIA products are a calling card abroad, where the 100% Romanian owned company exports about 30% of its production to almost 30 countries on several continents. A family business, 100% integrated, TRANSAVIA distinguishes itself as the only producer in Romania that fully manages the production, breeding and processing of all chickens in its own facilities, thus being able to guarantee consistency for the high quality and maximum safety of all products offered.</p> <p style="font-weight: 400;">TRANSAVIA is the only company in the Romanian sector selected in 2023 by the Directorate General for Health and Food Safety (DG SANTE) of the European Commission to carry out an audit of the control system in the field of slaughter hygiene and compliance with meat inspection requirements in Romania, which has obtained very good results confirming that the market leader in chicken meat in Romania strictly complies with safety and hygiene standards. At the same time, TRANSAVIA is the only Romanian company that has assumed the standards to be a co-signatory of the EU Code of Conduct on Responsible Business and Marketing Practices in the Food Sector.</p> <p style="font-weight: 400;">Romania's largest chicken meat producer focuses on responsible and sustainable farming practices, transparently ensuring through the publication of annual GRI-compliant Sustainability Reports that animals are reared in appropriate conditions and that the highest food safety standards are met. For more information about TRANSAVIA and its commitment to food safety, you can consult the latest Sustainability Report published by the company</p> <p style="font-weight: 400;">Chicken meat is one of the staple foods on the table, providing a significant intake of the daily protein requirement (approximately 50g). Specifically, a lunch of vegetables and 200g of grilled chicken breast provides 44g of protein, and two boneless, skinless top thighs (about 250g) with vegetables provides 47g of protein.</p> <p style="font-weight: 400;"><strong>World Food Safety Day</strong> was established by the United Nations General Assembly in December 2018 and is marked annually on June 7. This day is an important opportunity to promote the production and consumption of safe food and to draw attention to food risks. </p> | 1 | Industry | adrian.lazar@industriacarnii.ro | 2024-06-07 00:22:26 | 2025-08-13 14:24:32 | Details Edit Delete | |
| 3308 | Transavia's story at Anuga 2019 turns into a real success | Over the last few years, the Romanian poultry producer had its own exhibition stand as a strong business card for the entire food industry in Romania. | <p>Transavia's participation in the most important international events and exhibitions is a genuine tradition. In recent years, participating with its own exhibition stand has been a strong business card for the entire food industry in Romania, and Transavia's unique and atypical effort has always been recognized by its external partners. <br />This year, at Anuga 2019 - the most important international food fair of the year, which takes place in Cologne, Germany, 5-9 October, Transavia has a unique presence. Together with Papaya agency, Transavia recreated the atmosphere from Transavia TV Ad made in 2018, proposing to international visitors a beautiful journey inside the Fragedo house where in Hall 9 at stand D-041 in Koln Messe a family of proud Romanians presents a beautiful story about the exigency, tradition, and future.</p> <p><img src="/files/pictures/article/PHOTO-2019-10-07-22-28-17%20(2)_1.jpg?1570617849592" alt="PHOTO-2019-10-07-22-28-17 (2)_1" height="100%" /></p> <p><br />The protagonists are 2 young people who bring to the attention of all the participants in this important event in the world food industry a genuine family business. Transavia's story was written in time, with patience and respect for the value of work and with exigency, considered normal, everything to obtain every day the quality performance of the products delivered to the consumers.<br />Theodora Popa and Daniel Opri? (<strong><em>photo</em></strong>) tell the story of Transavia, a 28-year tradition that the new generation of the company takes with courage and responsibility to Anuga 2019.</p> <p><img src="/files/pictures/article/PHOTO-2019-10-07-22-28-18%20(1).jpg?1570617918974" alt="PHOTO-2019-10-07-22-28-18 (1)" height="100%" /></p> <p><br />”Nothing is more important than reputation. Our reputation does not derive from the fact that we are the largest in Romania - market leaders - nor from the success of the export, or the profit of the company, but it derives from the responsibility assumed to deliver the best food safety standard for millions of people.<br />Transavia is a family business and we want it to feel in everything we do. Both in the chicken products we offer and in the brand materials we prepare. Even when we are designing a stand, we propose that the feeling of warmth and hospitality will be perceived by all the guests who cross our threshold. We want those who visit our booth to feel like they are walking into a warm people's house, not a booth at all. A house of people where the host is always welcoming and puts all the best on the table, "says Theodora Popa, Vice President of Transavia.<br />”All the elements that decorate the exhibition space (the paintings, the sofa, the chandelier) or the natural materials (the brick, the wooden parquet, the walls dressed in wood) are specially designed to create a feeling of tranquility and relaxation, a place to feel at home. Brand elements are also present but without overloading. Rather, they are naturally integrated throughout the stand layout, ”adds Daniel Opri?, International Sales Director.</p> <p>Transavia is one of the most reputed Romanian family businesses with over 28 years of experience in the market, during which it became the local leader in the chicken industry. A company with 100% Romanian capital, Transavia operates sustainably with a vertically integrated business model, in order to provide the best food standard to Romanians and consumers worldwide. Permanent opening to innovation has contributed to Transavia’s success, ranking the company among the most valuable businesses in Romania.</p> <p><img src="/files/pictures/article/IMG_4599.jpg?1570617793568" alt="IMG_4599" height="100%" /></p> <p><br />Product quality and achieved performance have brought the company the title of Supplier of the Royal House of Romania in 2006, as well as other national and international awards. Transavia has over 2,000 employees, 4 vegetal farms, 28 breeding farms, 2 hatcheries, 2 mixed fodder factory, 3 slaughterhouses, and a meat processing plant. Transavia Farms are located in 8 counties in Romania, Alba, Cluj, Sibiu, Brasov, Timis, Mures, Harghita, and Caras Severin, where over 90,000 tons of chicken meat are produced annually. The company's products meet the highest standards of quality and are present in most modern retail chains with Fragedo and Papane brands. More than 25% of the company's annual production goes to export, in several countries from the European Union, such as the UK, Ireland, France, the Netherlands, Hungary, Greece, Slovakia, Bulgaria, Spain, Italy, and Croatia.</p> | 1 | Events | 2019-10-09 09:45:33 | 2025-08-13 04:59:22 | Details Edit Delete | ||
| 4918 | Transform, the new leading theme at Anuga 2021 | The world's food landscape is to be reshaped through several innovations which are to be presented in Koln. | <p>A leading theme is to be put on stage at Anuga 2021, between 9-13 October. *Transform" is addressing the whole food industry, as innovation processes are developing really fast. Cell-based proteins, meat substitutes, Clean Label as well as Free From, Health & Functional Foods are to be presented during the event held in Koln, Germany. Organizers announced that more than 4,000 exhibitors from 91 countries have registered so far. The ten largest country participations come from Belgium, Germany, France, Greece, Italy, the Netherlands, Poland, Spain, Turkey and the USA.<br />Exhibitors represented at Anuga include: BRF, Cafea, CPF, Develey, DMK, Dometic, Emmi, Erlenbacher, Followfood, Frieslandbutter, Garmo, Genuport, Goldsteig, HACK AG, Hochwald, Hovicon, Inalpi, JBS, Lactalis, Lambertz, Lauenroth, Lutosa, Margherita, Mestemacher, Natur'inov, Nestle Italiana, Newlat, Oettinger, Pfanner, Roncadin, Saclá, Seeberger, Seitenbacher, Settele, Tradin Organic, Trevikart, VanDrie and VOG AG.<br />This year's edition will have 10 trade fairs held under the Anuga umbrella that will take place and once again bring together supply and demand in the individual segments in a targeted manner. At the same time, Anuga 2021 is considered a pioneering hybrid model of physical trade fair and digital Anuga @home.</p> <p> </p> | 1 | Events | 2021-09-01 10:38:00 | 2025-08-13 10:01:51 | Details Edit Delete | ||
| 8226 | Transformations and opportunities for the European meat industry sector in 2025 | EuroMeatNews.com, the global meat magazine, organizes the first and most important debate about the livestock and meat industry challenges in Europe, on March 09, 2025 during the Food Expo exhibition in Athens, Greece. | <p style="font-weight: 400;">The most important producers and suppliers of livestock and meat from Greece and Europe are invited to discuss about the development of the European meat market.</p> <p style="font-weight: 400;"><strong>EUROMEAT CONFERENCE</strong></p> <p style="font-weight: 400;">Date:<strong> March 09, 2025 - 11:00 - 14:00, Conference room C2</strong></p> <p style="font-weight: 400;">Location:<strong> Food Expo exhibition, Athens, Greece</strong></p> <p style="font-weight: 400;">Organizers:<strong> EuroMeatNews.com, FORUM SA</strong></p> <p style="font-weight: 400;">The European meat market is facing a scenario of structural changes due to a combination of environmental, regulatory and consumer factors. The continuing war in Ukraine, Trump’s tariffs, and the spread of animal desease remain the biggest challenges for the meat industry in Europe, also. Trends towards more sustainable food and stricter regulations are impacting the production and trade of animal proteins in the region. However, the European meat industry is adapting to this new context by improving production efficiency and product traceability, in order to meet consumer expectations and ensure its competitiveness in the global market.</p> <p style="font-weight: 400;"><strong>Speakers:</strong></p> <ul> <li style="font-weight: 400;">Stelios Skaribas – President SEVEK, Greece</li> <li style="font-weight: 400;">Paolo Patruno – Secretary General CLITRAVI, Secretary General ESA, Belgium</li> <li style="font-weight: 400;">Thomas Vassaras – CEO of Greekexports SMPC / Sales Manager of HAQ, Greece</li> <li style="font-weight: 400;">Eugen Capra – CEO of GRILLFEST BBQ, Romania</li> <li style="font-weight: 400;">Vihren Dimitrov – Bulgarian Meat Processors Asociation / Golyamo Vranovo, Bulgaria</li> <li style="font-weight: 400;">Emilio Becker – International Meat Expert, Spain</li> <li style="font-weight: 400;">Ibrahim El Khalil – CEO of Maria FoodNova, Romania</li> <li style="font-weight: 400;">Tibor Abraham – Commercial Director of Alfoldi Sertes, Hungary</li> <li style="font-weight: 400;">Ivan Osmak – CEO of MeatBorsa, Bulgaria</li> <li style="font-weight: 400;">Dorinel Niculae – Conference Moderator, EuroMeatNews.com, Romania</li> </ul> <p style="font-weight: 400;"><strong>Video interventions:</strong></p> <ul> <li style="font-weight: 400;">Phil Hadley – Secretary General International Meat Secretariat, France</li> <li style="font-weight: 400;">Shiva Munjal – President of The Union of Bilateral Chamber of Commerce Romania – India ( UBCCR), India</li> </ul> <p style="font-weight: 400;">Dorinel NICULAE, Project Manager EuroMeatNews.com: "Through EUROMEAT livestock and meat conference, we intend to tackle the challenges that meat producers in Greece and Europe have to confront in this unpredictable days. Together with major representatives from the meat industry, associations, farmers and retailers, we will address key industry concerns, while innovations and opportunities are showcased and discussed. We already confirmed over 12 specialized speakers from Greece and Europe that will debate about the evolution and trends of the European meat market in 2025".</p> <p style="font-weight: 400;"><strong>Topics of interest:</strong></p> <ul> <li style="font-weight: 400;"><strong>Trends and innovations that shape the future of livestock and meat industry</strong></li> <li style="font-weight: 400;"><strong>Meat industry development and challenges in Greece and Europe</strong></li> <li style="font-weight: 400;"><strong>Meat industry forecast for 2025</strong></li> <li style="font-weight: 400;"><strong>Mastering the opportunities of the meat industry in an unpredictable market</strong></li> <li style="font-weight: 400;"><strong>Export opportunities to India in the context of the trade deal between the European Union and India</strong></li> <li style="font-weight: 400;"><strong>Consumer trends and innovations</strong></li> <li style="font-weight: 400;"><strong>Convenience products and the modern lifestyle</strong></li> <li style="font-weight: 400;"><strong>Regionality and traceability of meat products</strong></li> <li style="font-weight: 400;"><strong>Halal requirements for meat and meat products export</strong></li> <li style="font-weight: 400;"><strong>B2B business matchmaking</strong></li> <li style="font-weight: 400;"><strong>Presentations and tasting experiences</strong></li> </ul> <p style="font-weight: 400;">For more information and participation please contact:</p> <p style="font-weight: 400; padding-left: 30px;">Dorinel Niculae</p> <p style="font-weight: 400; padding-left: 30px;">Project Manager</p> <p style="font-weight: 400; padding-left: 30px;">EuroMeatNews.com</p> <p style="font-weight: 400; padding-left: 30px;">+ 40 728086130</p> <p style="font-weight: 400; padding-left: 30px;"><a href="mailto:office@euromeatnews.com">office@euromeatnews.com</a></p> | 1 | Market | adrian.lazar@industriacarnii.ro | 2025-03-04 00:30:16 | 2025-08-13 13:01:23 | Details Edit Delete | |
| 8071 | Transparency in agriculture consolidates Brazil's leadership in food production | In an article published in Folha de S.Paulo, JBS Global CEO Gilberto Tomazoni highlighted the importance of the Agro Brasil + Sustentavel Platform and the National Plan for Individual Identification of Cattle and Buffalo, launched by the federal government. For him, the initiatives represent a milestone for Brazilian agribusiness. | <p style="font-weight: 400;">The Agro Brasil + Sustentavel Platform is considered by the CEO to be an example of innovation in public service. For him, the tool will give visibility to sustainable practices in the country, with the benefit of encouraging their adoption by more producers. In addition, its main characteristic is that it is universal, and can be used by small, medium and large producers. </p> <p style="font-weight: 400;">The National Plan for Individual Identification of Cattle and Buffalo, which aims to qualify and improve animal traceability, will allow the monitoring and recording of the history, current location and trajectory of each identified animal. The measure will strengthen animal health programs and increase the capacity to respond to epidemiological outbreaks, in addition to reinforcing Brazil's commitment to complying with the health requirements of international markets.</p> <p style="font-weight: 400;">Gilberto Tomazoni, CEO JBS Global: "Traveling through Brazil, I had the opportunity to visit properties that harvest three crops per year and have a neutral or even positive carbon balance. Foreigners who were on these visits said they were surprised to find such an environmentally-friendly agricultural production in the interior of Brazil. </p> <p style="font-weight: 400;">The world is facing two huge challenges-while 2.3 billion people face moderate to severe food insecurity, the population continues to grow. In this context, Brazil is in a privileged position to become the world's largest food supplier. We will have 1 billion more mouths to feed by 2037, and another billion by 2050, according to UN projections. </p> <p style="font-weight: 400;">With increased transparency in the supply chain, consumers around the world, including Brazilians, will be able to purchase food produced in the country with the guarantee that it meets the highest health and environmental standards. The meat industry, for example, adopted a sectoral protocol more than a decade ago that blocks the purchase of cattle from farms that have illegally deforested or that occupy protected areas or indigenous lands, among other criteria. </p> <p style="font-weight: 400;">At JBS, in addition to monitoring, we have been working hard in the production chain with programs that support rural producers in adopting the best agricultural practices. The Green Offices program, for example, has already served 14,000 producers, offering support for environmental regularization and technical assistance to produce more efficiently. It is a "win-win" because this way we make the field even more sustainable, more productive, and bring these producers back into the supply chain. </p> <p style="font-weight: 400;">It is in the interest of agriculture to increase transparency, and the participation of representatives from various production sectors in the construction of both the Agro Brasil + Sustentável Platform and the National Plan for Individual Identification of Cattle and Buffalo is proof of this. </p> <p style="font-weight: 400;">I am confident that these two launches represent a new milestone in the success story of Brazilian agriculture and will have the full support of our sector for their adoption and rapid dissemination throughout the value chain".</p> | 1 | Market | adrian.lazar@industriacarnii.ro | 2025-01-06 00:39:00 | 2025-08-13 11:57:32 | Details Edit Delete | |
| 4446 | Transparency rules as one of the top food trends this year | German consumers are becoming more critical when it comes to food, warns CleanSmoke Coalition. | <p>Labels the way the food was smoked may appear soon in several EU countries. German consumers are becoming more critical when it comes to food. They want accurate information about what ingredients are in food and how it is produced. But customers do not just want to know what is in the food, they also want to make conscious and informed purchases. After all, clean food complements the trend toward a sustainable lifestyle. But this requires more transparency. So, it is no surprise that transparency is also high on the list of Food Trends 2021 for numerous market researchers. The CleanSmoke Coalition has long called for labeling of sustainably produced smoked products.</p> <p><strong>The best available technique for clean smoking</strong></p> <p>For years, the European Union (EU) has been requiring the manufacturing industry to use only environmentally friendly processing technologies. However, this is not the case with conventional smoking. According to a life cycle assessment by the German Institute of Food Technologies (DIL), friction and smoldering smokers perform significantly worse than CleanSmoke. CleanSmoke is a freshly generated smoke from primary smoke condensate using compressed air – free of harmful substances such as tar and ash and the contamination with polycyclic aromatics (PAH) is largely eliminated. This means that food can be smoked with low levels of pollutants and in a way that protects the climate and conserves resources. The EU has therefore quite rightly named the CleanSmoke process "Best Available Technique" (BAT).</p> <p>"Smoking is increasingly viewed critically," says Uwe Vogel, chairman of the CleanSmoke Coalition, a joint initiative of primary smoke product manufacturers, food producers and retailers. "Products smoked with CleanSmoke must be labeled as such. That way, manufacturers and retailers can show more environmental responsibility and meet consumers' demand for transparency."</p> <p><strong>Sweden as a role model</strong></p> <p>Sweden is already a big step ahead. There, more than 80% of all smoked products are already smoked with CleanSmoke. Initially, the Scandinavians had reservations about the modern smoking process. But the demand from politicians to protect the environment was stronger. Retailers and consumers were informed about the change with transparent communication. In addition to a significantly lower impact on food, CleanSmoke also scores points for climate protection, cleaner air, and a lower impact on water.</p> <p> </p> | 1 | Technology | 2021-01-29 12:15:23 | 2025-08-11 16:12:01 | Details Edit Delete | ||
| 7256 | TREIF HAWK: Advanced portion cutting for growing butcheries | Marel, a global leader in food processing technology, has proudly launched the TREIF HAWK portion cutter. This pioneering solution provides a unique combination of versatility, accuracy and affordability, being the only machine capable of weight-accurate cutting of bone-in and fresh products in its price range. | <p style="font-weight: 400;">As the newest member of the portion cutting family, the TREIF HAWK incorporates proven Marel-TREIF technology, tailored to the needs of butcheries and other suppliers seeking to expand their operations.</p> <p style="font-weight: 400;">"We are thrilled to bring the TREIF HAWK to the market", says Volker Pütz, Global Product Manager. "Its innovative design is truly a product of our commitment to customer-focused solutions. It enables butcheries to grow and stay competitive in an evolving industry, empowering them with improved yield, flexibility and product quality".</p> <p><strong>Immediate growth opportunities and scalability</strong></p> <p style="font-weight: 400;">The TREIF HAWK presents a valuable opportunity for butcheries and other suppliers looking to transition from small or medium-scale toward larger-scale production. As a plug-and-play entry model, it provides an accessible pathway for companies to increase capacity and profitability, without unnecessary leaps in equipment scale.</p> <p><strong>Outstanding flexibility and adaptability</strong></p> <p style="font-weight: 400;">The TREIF HAWK has a large operational window, easily handling fresh, crust frozen, tempered, boneless and bone-in meat, as well as cheese. It cuts beautiful, precise fresh meat portions without crust freezing, though raw materials can be crust frozen if preferred. Only minimal adjustments are needed to switch between product types, so companies can respond to changing customer needs quickly and effortlessly.</p> <p style="font-weight: 400;"> <strong>Optimal yield, speed and accuracy</strong></p> <p style="font-weight: 400;">With its intelligent scanning system, the TREIF HAWK extracts maximum value from raw materials, providing superior yield, product quality and throughput. Its updated user-friendly dashboards and operating concept enhance productivity and make creating cutting programs simple and intuitive. With a cutting speed of up to 360 slices per minute, the TREIF HAWK delivers the high speed and precision needed to adapt to new market opportunities. </p> <p><strong>Exceptional hygiene and user-friendly design</strong></p> <p style="font-weight: 400;">Engineered with a focus on hygiene and user convenience, the TREIF HAWK features an open design that facilitates easy cleaning. Its robust metal construction guarantees longevity even under heavy use, eliminating concerns about contamination that could arise from plastic parts.</p> <p style="font-weight: 400;"> <strong>Automatic loading option saves time and labor</strong></p> <p style="font-weight: 400;">A standout feature of the TREIF HAWK is the automatic loading option. This automated infeed system drastically reduces manual labor and saves time, driving operational efficiency and cost savings. For companies that prefer hands-on control, the TREIF HAWK’s ergonomic design also supports comfortable manual infeed.</p> <p><strong>Specifications</strong></p> <p style="font-weight: 400;">Maximum cuts per minute: up to 360 cuts per minute<br />Product cross-section: 250 x 170 mm<br />Max. infeed length: automatic loading 1,200 mm, manual loading 800 mm<br />Housing dimensions LxWxH: with infeed: 4,385 x 1,385 x 1,795 mm, without infeed: 3,500 x 1,385 x 1,795 mm<br />Weight: 1,200 kg<br />Connection load: 6 kW (direct 3/PE, 50/60Hz, 400V, fuse 25A)<br />Raw material: Boneless, bone-in, cooked, crust-frozen, fresh, tempered up to –4 C depending on raw material<br />Accessories: Gripper, knives, cutting frames, cleaning trolley, remote access<br />Options: Infeed belt or manual loading</p> | 1 | Technology | adrian.lazar@industriacarnii.ro | 2024-03-29 00:05:24 | 2025-08-12 23:03:36 | Details Edit Delete |
